As the weather here in Toronto teases us with warmer days – days when we can leave the house without gloves and a scarf – we start to think about spring and summer, about the multitude of interesting events it contains. For the organizers of these events, however, this time of year can be a season of panic, of wondering what steps to take in order to wow event-goers with smooth, well-attended festivities.
Whether it’s your event’s first run or its 101st run, there’s always some room for improvement, and we at R&P Prints are excited to help. We believe that with the right branded apparel, you can fine-tune your event every step of the way, making it a profitable endeavor (either for your charity or organization) and a smashing success.
The first thing on any event organizers mind is promotion – how do you market your event to stand out above all the rest. As we mentioned, the sunny season is replete with events, so your first order of business needs to be marketing. Social media marketing can be a wonderful, modern tool for promotion, playing a sheer numbers game to reach a specific demographic. But in order to engage people and drum up excitement, you need a viral campaign that centres on old-fashioned promotional apparel.
Ideally, this was done at least year’s event (if there was a last year) in the form of giveaways or shirt sales, but it’s not too late to give away tote bags, hats, toques or make use of the custom t shirt printing and embroidery services we offer. Getting your branded apparel printed early allows you more time for event marketing, starting early and going all the way up to the event itself. Handing out, or selling, branded apparel at your event will drum up interest even as the even takes place; people around town, who might’ve missed your earlier advertising, will see the apparel and take note.
And not only does custom apparel help advertise your event, but it also helps please your advertisers. That’s right, most – if not all – events rely at least in part on sponsors, and those sponsors like to know that their own name and brand is getting out there. Offering your sponsors a spot on the branded apparel will sweeten the deal, especially if you’re beginning your marketing campaign early. There’s nothing an affiliate business likes more than good exposure – and there’s no better exposure than a walking logo!
Finally, there’s the matter of actually ensuring that the event runs smoothly. Creating an event plan early makes delegation easier, as well as allowing you to choose the dates and locations you want. When the big day rolls around, though, that delegation needs to be visible in some way – giving your volunteers and event staff screen printed t-shirts will help you and other organizers pick them out of the crowd easily. It will also help event-goers identify staff in case they have a question or an emergency. As the go-to expert screen printing company in Toronto we can help you design these shirts to denote different responsibilities or sections.
There are a lot of fine, almost microscopic considerations involved with planning a successful event, from the advertising to the funding to the delegation. It’s amazing that something as simple and humble as quality, custom made screen printed apparel can help through each of those considerations. Together, let’s make this year’s event the event of the season, one that people will be talking about for the rest of 2018, and beyond.