Category Archives: Custom T-Shirts

How To Make The Most Out Of Your Trade Show Display

You have gone through all the trouble of researching the right trade show, registering for the event and paying for a space on the floor. Now it’s time to consider how to draw people in, how to get them interested in your pitch, your company and your products or services. For startup companies, a trade show can be a great way to gain crucial exposure, and even for established businesses it can spell the difference between a good year to come and a not-so-good one. With that in mind, here are a few ways you can make the most out of your trade show display this year.

Offer Custom Apparel

Promotional giveaways are a must at trade shows, as it makes that all-important first impression. If you want to really make a quality first impression, though, you need to go with custom apparel. Perhaps here at R&P Prints we’re a little biased, but we’ve seen custom t shirts in Toronto trade shows draw people in like bees to honey.

The fact of the matter is that people love getting free apparel. And because people are inclined toward reciprocity (that is, responding to a positive action with another positive action), they are much more likely to hear you out, and more likely to want to support your business. It’s an inexpensive way to attract people, and can be much more effective than a costly tech display.

Have A Clear, Concise Message

It’s often said that “brevity is the soul of wit”, but brevity is also the soul of a sales pitch, especially when you’re trying to attract people inundated with options. You want clear, attractive copy that gets to the point so that any passer-by can glance at your display and have a good idea what you’re about.

Make sure whoever is working the booth is visually conveying that message as well. Whether it’s yourself or an employee, wear some kind of branded apparel, which could be as simple as the custom apparel you are handing out. You can order custom hoodies in Toronto through us that would be perfect for a trade show – just give us some advance notice and we’ll work together to make you the perfect trade show apparel.

If Possible, Demo Your Product Or Service

People can only conceptualize so much before they need to see something in action. Do you have a new product you’re launching? Let people try it out. If you offer a service like, say, website design, let people see some of the work that goes into making the end product. Allowing people in on the process or experience of what you’re selling can be a very effective form of advertising.

Don’t Be Afraid Of A Little Pizazz

Finally, take the opportunity to go big. If you have the budget, generate buzz by creating a visually attractive display, with large screen video monitors and flashy lighting. But if you don’t have the budget, don’t fret. Read through this Inc. article, which has some great advice on running a trade show both; they recommend incorporating humour and an overall sense of fun in order to (inexpensively) differentiate yourself from competing booths.

Trade shows are all about attracting new business. Make use of R&P Prints’ t shirt printing services in Montreal and Toronto to create compelling promotional products. Be succinct in your messaging. Demo your product or service, and introduce a little pizzazz into your booth, regardless of budget. Follow these easy steps and you can make the most out of your next trade show display.

4 Tips For An Incredible Frosh Week

Frosh week is one of those uniquely Canadian university experiences. Sometimes referred to as “Orientation week” (usually by the administration), frosh week is a weeklong string of exciting events for freshman, which all serve the purpose of acquainting you with your new university, and therefore your new life for the next for years. Events like college bed races, concerts, paint parties, BBQs, parades and scavenger hunts – to name just a few – all compete for your attention, to help you celebrate the beginning of your higher education.

And the best frosh weeks do it in style. We’re talking a lot of custom made t-shirts, hoodies and sweatshirts, with logos ranging from the tame to the absolutely absurd. No idea is too big or bold, and if you want the best screen printing in Toronto for your frosh apparel, R&P Prints is the way to go. Let’s look at a few tips for maximizing your frosh fun.

Suit Up

Get into the school spirit with custom printed t-shirts. Wait around long enough and someone is bound to hand you a t-shirt, usually with the name and logo of the university on it. But if you want to really take matters into your own hands, order custom t-shirts in bulk that are a little more playful. We’ve seen ones that say “New frosh, who dis?” in a text bubble, or ones that have the university name, but the design is made to look like a summer camp. And if the weather is still chilly, you can always get quality custom sweaters in Toronto for your frosh week. Your imagination is the limit here.

Get Out Of Your Comfort Zone

Frosh week is as much about meeting people as it is about getting to know your new school. Everyone’s in the same boat as you, so don’t be afraid to talk to people. Sure, you’ll probably have to suffer through more than one awkward conversation, but with any luck, at the end of the week, you’ll have made a couple new friends. Friends that you might even have for life. Not sure how to go about it? Here’s a list from Psychology Today about how to meet strangers at parties.

Learn About The City And The University

Familiarize yourself with public transit, because chances are at some point over the next however many years, you are going to need it. Also, take some time away from the excitement to, you know, actually orient yourself on campus; familiarize yourself with the different buildings and memorize how to get around. There should be pamphlets with floor plans kicking around, so ensure you get your hands on one.

Rest Up

As much fun as frosh week is, it precedes a difficult few weeks, i.e. the beginning of the semester. There’s an old university saying: “studying, partying, sleeping – pick two.” In this case, you’ll want to pick sleep, at lease towards the end of frosh week.

It will all be over before you know it. Get your custom t shirts printed in Montreal or Toronto now, in time for frosh week, and celebrate in style. Make some new friends, get to know your new home and remember to catch up on some sleep once it’s all over.

Get Started On Your Back-To-School Custom Apparel

The students don’t want to think about it. The teachers don’t really want to think about it either! But the plain fact is that, even though summer is still fresh in our minds, the beginning of next school year still looms in the near distance. Teachers and school administrators are notorious for their ability to plan ahead, which is why we’re rolling out – in the summer, no less – our guide to custom school apparel.

Custom apparel is important to school identity, and, as we’ll discuss in this article, is fundamental to fostering a sense of unity, equity and school pride. Whether it’s custom shirts for the theatre club, custom sweatshirts for the graduating class, or just a bit of school spirit on a toque, we at R&P Prints are here to help. Might as well start thinking about it now, so you can start selling in September!

Spirit Wear

Spirit wear is that catchall term for any custom apparel that can be worn with pride by anyone at the school. You don’t have to be a grad, nor do you have to be part of the football team or the chess club; merely your enrolment in the school is criteria enough for you to express your school spirit with an embroidered toque, custom hoodies and sweatshirts or screen printed activewear. School pride is the process of creating a shared community among kids of all different backgrounds and styles, and having standard, custom apparel, emblazoned with the school name and/or logo is the perfect way to achieve that.

Grad Clothing

When you’re 17 or 18, graduating school is the biggest accomplishment ever. It’s like retiring! Grads are justifiably going to want to show off that looming accomplishment, and the best way you can let them do that is to give them access to some awesome grad clothing. It doesn’t have to be anything too fancy or loud – just some custom screen printed t-shirts, sweat pants and hoodies should do the trick. If possible, consult with some grads on the design. They might enjoy having a say!

Group Tees

For many school students, school is half about what they do in their extracurricular time. Being a part of a team or club – whether it’s sports, music, theatre, gaming, etc. – can be a large part of a student’s identity, as well as friendships, so see if they want to design custom t-shirts for the group. These ones can be a little less generic; they can be a great opportunity for students to flex their creativity and come up with their own design.

Choosing The Right Screen Printer

Where school apparel is concerned, one of your main concerns is probably trying to keep prices manageable. After all, parents have all sorts of other expenses to worry about. At R&P Prints, we offer the highest quality at a cost-effective price, and we offer free estimates. If you’re interested in getting the ball rolling early on custom school apparel, give us a call today or check out our website for more information. You get huge benefits when you buy wholesale custom uniforms, so be sure to ask us about that too.

It’s true: no one wants to think about September, not while the weather is this hot. But if you want to get a head start on ordering school apparel, call us anytime for a free quote. You bring the design to us, and we’ll bring the school spirit to you.

5 Tips For Creating Great T-Shirt Designs

A well-made, awesomely designed t-shirt is going to get a lot of use. It’s going to be a fixture in somebody’s drawer for years and years, a part of their fashion sense and identity. And it all starts with your great idea. Whether you’re a business looking to get your name out there, a band with a design idea that’s just too cool not to share, or someone who just wants to make an amazing t-shirt, creating a design can seem daunting at first.

And we’re not about to tell you that you can do it alone. Unless you’re proficient in Adobe Illustrator or Photoshop, you’ll likely want the help of a professional designer, as they’ll understand the intricacies of creating a vector format (a file that stores the image as mathematical formulae so they can be scaled up or down easily, without distortion). You’ll want to pick your friends’ brains for feedback as well. And, obviously, in order to stick the landing you’ll want to use quality screen printing services like the kind we offer at R&P Prints. To extrapolate, let’s look at a few tips you can follow to ensure you get the best possible t-shirt.

Zero In On Your Target Audience

It can be helpful to view design in terms of demographics. Are you going for a rap enthusiast in his mid-twenties, or a hot rod hobbyist in his mid-seventies? Are you going for a city woman or a country gal? Perhaps you could get even more specific, like if your target audience is part of a specific subculture. Then you ask yourself: what kind of design does your target audience tend to gravitate towards? From modern and minimalist, to splashy and vintage, consider all of your design options.

Keep It Simple

Less is more. This isn’t a rule of thumb, but more of maxim that many people would do well to consider. Sometimes, as humans, are natural instinct is to want to fiddle with something and add to it, make it as grand and complex as possible, but in fact the most striking designs are often the simplest.

Don’t Be Afraid Of Colour

Of course, this depends on the brainstorming you did in step one – whether colour would be “on brand” for your target audience – but in general a little colour can go a long way. The point of a quality shirt is to get noticed, especially if you’re making them for your business, and by being bold with your colours you stand a better chance of catching people’s eye. Of course, you’ll want to source a screen printing company like R&P Prints that has experience printing crisp, clear lines and vibrant colours.

Source Constructive Feedback

Bug your friends, family – heck, even strangers – for feedback on your design, and really do your best to take their advice to heart. It can be hard hearing negative feedback, but that’s exactly what you have to do in order to ensure success. The more concrete people can be with what they do and don’t like, the better off you’ll be, so prod them for specifics!

Choose A Quality Screen Printer

Ah, we come to the final and (one might argue most important) tip on the list: finding a great screen printer. We’re not afraid to put in a shameless plug for ourselves, since, time and again, we produce amazing results that customers rave about. We understand that it’s a important responsibility, taking someone’s hard-won design and making it a reality, and we strive for perfection with every order. As the premier source for custom shirts in Ottawa and all across Canada, we’ll make sure you get the t-shirt you want.

Make a t-shirt that someone will want to wear for years, a t-shirt that people will cherish. Follow some simple design tips, consult with a professional designer and choose R&P Prints as your screen printer.

What Pairs Perfectly With A Beer Festival? T-Shirts!

Summer means many things to many different people – but for beer enthusiasts, summer is all about the suds, and there’s no better place to enjoy a variety of local craft brews than at a summer beer festival. And it’s not just the die-hard beer fans making the trek out – it seems like the average Canadian can’t get enough of that signature mix of sun and beer that a festival offers. That’s pretty apparent when you take a look at the growing list of beer festivals being organized across Canada, a number that’s skyrocketed in the last decade or so.

It’s easily apparent what the appeal is for event attendees, but what about the organizers and vendors themselves. Well, a beer festival can be awesome for up-and-coming as well as established breweries, not only because of the lucrative sales opportunity but the added bump in exposure as well. The organizers, similarly, stand to make a lot of money on ticket sales. The question is, how do you maximize the revenue potential as these festivals? The answer is (perhaps literally) right under your nose: t-shirts.

For organizers of these events, printing custom t shirts in Toronto (or wherever the event is taking place) makes for an added revenue stream, as well as a year-round advertisement for next year’s event. Think of the beer festival t-shirt like a band’s tour t-shirt – people want to commemorate their experience at the event, and show their satisfaction. Selling t-shirts at a merchandise booth can even help fund next year’s event. Also, offering potential sponsors a spot on the shirt can help sweeten the deal, making funding the event easier.

For vendors (read: breweries), the benefits are similar. Oftentimes, the booths populating a craft beer festival are local and up-and-coming breweries, looking to engage with their community. By selling custom t shirts – aiming to make a modest profit, but offering them for a reasonable price, so as to incentivize people to buy one – breweries get their name out there, with a little extra cash to go toward the business. It’s a win-win. Beer t-shirts are no longer simply the staple of college students; a lot of people want to support their local breweries, as well as show off (what we’re sure is) your cool design and logo. Just send your design over to R&P Prints and we’ll give you quality t-shirts for a great price, with a quick turnaround time.

Finally, custom t-shirts should be ordered by event organizers for the event staff. Events are hectic, with different groups (ticket takers, chip sellers, clean up crew, etc.) trying to coordinate with one another. Having event staff wear branded, brightly coloured t-shirts can help the event run smoothly and effectively. Also, it helps event-goers easily identify staff, if they have an inquiry or in case of an emergency. Get on ordering your custom t-shirts right away – we do custom t shirts in Ottawa and all across Canada.

Some might try and convince you that the best pairing for a beer is a wedge of citrus, or a bowl of potato chips, but don’t listen to them – t-shirts are the best accompaniment for a beer. (Well, okay, we concede that potato chips are pretty good too!). T-shirts help the event run smoother; they offer organizers and brewers an opportunity to add a revenue stream; and they provide breweries with great exposure. Come visit our website today or drop us a line so we can chat about your order. Cheers!

How To Start A Successful T-Shirt Business

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward. With e-commerce platforms in Canada like Shopify, there isn’t even much of a need for the traditional brick and mortar setup, and with our t shirt printing services in Toronto and other big Canadian cities, producing the shirts is a cinch.

There are a few steps involved in ensuring that your t-shirt business is successful, which we will detail in this post, but what they essentially boil down to is that you want to target quality at every step of the process, from the idea generating phase, all the way through to having your shirts screen printed.

Generating Ideas

This is the very first step on the road to opening a t-shirt store, and it involves recognizing a vacancy in the current market and carving out a niche. Go on Instagram and you will find very successful t-shirt businesses that create hip Simpsons t-shirts, or Toronto TTC shirts, or t-shirts based on 80s morning cartoons. Ideas are limitless, and this phase requires only that you brainstorm ideas and then verify that the ideas have not been done before.

Validating Those Ideas

Of course, you represent a very small statistical sample, and what you find attractive or marketable might not fit a broader taste. You want to validate your ideas, both with your own personal network of friends and follower as well as strangers. Reddit can be a very useful tool for procuring strangers’ feedback, as can Kickstarter. If your first ideas don’t happen to fly with people, don’t be bull-headed and press on with them, but also don’t be discouraged. Just head back to the drawing board.

Creating Designs

For this stage, you can either use online templates, or follow this Adobe Illustrator tutorial on t-shirt design. If you have a larger bankroll, you can also pay a designer to help with this stage, which will ensure that the design is finished properly and can be scaled to fit different items of apparel.

Choosing Quality T-Shirts And Printing

This is where we at R&P Prints are happy to help. Sourcing quality clothing can be difficult, but we stock the best brands at the best prices. Pair that with our superior t shirt printing services in Montreal and Toronto and you get a foolproof, quality, affordable experience. You don’t want to go through all the effort of validating and creating your designs, only to create low quality productions of them. And, as an added benefit, you can do all this from the comfort of your computer by ordering custom t shirts online through our website.

Deciding How To Sell Your T-Shirts

As mentioned, you can sell your t-shirts through an E-commerce platform and save on overhead costs, or you can open a pop-up store in the city. Try collaborating with an existing business, like a coffee shop, bike shop or bookstore to save money.

Marketing

The modern way to go about marketing a t-shirt company is to take to social media, integrating Instagram, creating a Facebook store and buying ads on both those platforms. This is a proven method for generating interest, but you can also couple it with some old school, word-of-mouth tactics. Take out a table at one of the many street festivals in the city and show off your new creations.

If you want to start a profitable business, or if you simply want an outlet for self-expression, a t-shirt business can be a low-stakes, fun and easy way of doing that. We at R&P Prints will make the process easier on you by ensuring quality materials, impeccable service and a quick turnaround time. Contact us today with your ideas!

Cotton Or Polyester – Which Should You Choose?

Forget boxers vs. briefs. Forget chunky peanut butter vs. smooth peanut butter, dogs vs. cats, coffee vs. tea… If you want a real rivalry, look at the old cotton vs. polyester debate, which has been raging ever since the latter fabric burst onto the scene back in the 1940s. Touted as a miracle fabric at its advent, polyester has had its ardent supporters, while others prefer the comforts of cotton.

Who’s right? Well, as we’ll explore in this article, no one is right, per se, and there are advantages to both. Certain scenarios call for one or the other, and when you’re ordering screen printing in Toronto from R&P Prints it’s best to consider the eventual use of the garment before deciding on a fabric. Here are some quick facts about cotton and polyester, as well as when to use them, and other fabrics to consider.

Cotton

The soft fibre of the cotton plant has long been used in cloth manufacturing, given its high cellulose percentage (around 90%, whereas hemp, for instance, has around 60% cellulose, and wood has 40-50%). Of course, prehistoric champions of cotton clothes didn’t know what cellulose was, and only knew that this fabric is breathable and comfortable, and the textile’s popularity quickly spread across the globe.

Polyester

Polyester is undoubtedly the more modern fabric. Whereas cotton was nature’s creation, polyester got its start in the laboratory of scientists Whinfield and Dixon in 1941, when they successfully mixed ethylene glycol and terephthalic acid, forming the basis for what is now one of the most popular textiles in the world.

When To Use Cotton

Cotton is the preferred textile for many businesses because of its breathability, softness, sensitivity on the skin, and its durability. It also shows screen-printing very well. When you choose a work uniform, you can’t go wrong with cotton, since your staff will likely be working hard in their uniform and polyester has the potential to get uncomfortable. If you want to get custom hoodies in Toronto for your sports team or event, cotton’s breathability is key.

When To Use Polyester

Nevertheless, polyester has its perks. You can wash polyester, stretch it, wear it, rumple it – you name it – and it will come out the other end in good shape. This isn’t a fabric that wears out easily, so if longevity is a major concern, perhaps polyester is right for you. It also wicks moisture well, making it great for sportswear like basketball shorts and jerseys.

Other Fabrics To Consider

At the risk of making it seem like there are only two choices, it should be said that there these aren’t the only fabrics out there. There’s rayon, spandex, silk, jersey… the list goes on. Also, there are blends between cotton and polyester that take some of each fabric’s benefits and put them together. If you want to get a sense of the great plurality of fabrics out there, as well as the infinite creative things you can do by printing on them, look at some finished products we’ve made, on our website.

The debate may yet rage on, but if you know what you are going to use the fabric for, the choice between cotton and polyester becomes easier to make. In summary, use polyester in heavy usage situations where warmth isn’t an issue, and use cotton for situations where comfort and breathability are key. Whichever fabric you choose, one thing you don’t have to worry about is the quality of the screen-printing – we’ve got that well taken care of!

Branding And Colour: The Psychology Behind Your Logo

Picture this: you’re driving down the street looking for a place to eat when you spot two restaurants in the distance, one of them has a brown and yellow logo, and the other one has a green logo. Which would you guess was the healthy restaurant? And which would you guess was the home-cooking restaurant? You’d have to concede that the green one is likely the healthy one, and the brown and yellow restaurant might serve burgers and fries.

This is a straightforward example of what is, in fact, a complex and sometimes divisive area of marketing – colour theory. Now, in our example, the colours almost directly correspond to the products sold (green salads, and brown and red burgers) but more often in the realm of marketing you’ll find colour theory as it corresponds to emotions, cultural associations, preferences and other intangible connections. This is all to say that when you create your logo and come into R&P Prints for custom t shirt printing in Toronto the colour you choose could greatly affect people’s perception of your brand.

In Satyendra Singh’s 2006 book Impact Of Color On Marketing, he determines that 62-90% of people’s assessments of brands are based on colour alone, and that colours not only serve to differentiate businesses, but also to affect the mood and feelings of consumers. Through his studies he found that colours were able to “increase or decrease appetite, enhance mood, calm down customers, and, reduce perception of waiting time”, among other things. That’s pretty astounding, considering it’s a facet of marketing that a lot of people don’t even think of. In the spirit of colour theory, then, let’s look at a few common colours, and what they evoke or represent.

Red is a colour you see often in logos – Coca Cola, Netflix, McDonald’s and YouTube, all giant corporations that have opted to go the red route. It is a bold, excited colour that conveys energy and passion. Run a little thought experiment in your head: try and picture the Apple symbol in red, and think about how that changes its meaning. Apple is known for its steely, calm silver-grey logo, a beacon of tranquility and effortless grace, and changing it to red would upset that branding. In other words, if you own a yoga studio in Montreal, and are looking for the best custom t shirts Montreal has to offer to promote your business, don’t go for one of our red shirts!

Instead, maybe go with blue, which is a cool, peaceful colour. It often sells a sense of trust and dependability as well, which is probably why three of the biggest social media sites – Facebook, Twitter and LinkedIn – use it as their colour. Yellow is a bright, sunny, optimistic colour; you’ll see it on brands like Sun Chips, National Geographic, Nikon and Ikea, where it conveys a sense of youthful optimism. Green, as mentioned, is often used to reinforce the idea of growth and health – some companies like Whole Foods do this to market their healthy products, whereas, it must be said, some companies like BP do it to cover up the less healthy effects of their business practices.

When you go to get your custom t shirt printing done, consider how the colour of the logo and the colour of the shirt could effect people’s perception of your brand. Think of it as yet another tool you can use to make your marketing as strong and effective as possible.

5 Ways Your Restaurant Can Benefit From Custom Uniforms

A restaurant needs to be a well oiled machine, a chain of communication that works variously between the customer, the front of house, the kitchen and the management, all to achieve a single goal: to give the customer a great dining experience. Of course, the other more unspoken goal in the restaurant business is to make good money (or at the very least keep the lights on). To achieve both of those goals better, your restaurant needs a good quality uniform – an article (or articles) of custom-made clothing from R&P Prints that conveys service, cleanliness, style and teamwork.

Customer Convenience

One of the main and immediate benefits of implementing a uniform at your restaurant is that customers are easily able to spot their servers. If you’ve ever been to a casual restaurant and been unsure exactly who to flag down to get a refill on your drink or put in your order, you’ll understand that it can be frustrating. And for an industry built on satisfaction, “frustrating” simply won’t cut it. Choose custom shirts or sweatshirts that are distinct, and that display your logo or name clearly for customers.

A Clean And Tidy Image

One of the benchmarks of quality for a restaurant is cleanliness. The customer expects a sanitary, tidy dining experience, free of dirt, clutter, mess or grime. The kitchen works hard to keep the back of house clean, but unfortunately the customer often can’t see that, and so they rely on visual cues from the front of house to deliver that message. If your wait staff is dressed in a quality, well-fitting, clean uniform it conveys cleanliness and consistency. Get custom printed t-shirts, or make use of our custom embroidery services on golf shirts in order to create that perfect uniform.

Team Camaraderie

One of the resultant benefits of having staff in a uniform is that there will be a greater sense of camaraderie and teamwork in the restaurant environment. With a business so customer-focused, it can be difficult to express staff loyalty, but uniforms help to do that. Team camaraderie also boosts morale and effective communication, so it’s an important thing to foster among staff, and uniforms are a great way to achieve that.

Brand Awareness

Just because you’ve got people already seated in your restaurant, it doesn’t mean that you can’t take the opportunity to market your brand to them. Everything about the look of your restaurant, from the colour of the wallpaper to the font on the menu, to the uniforms your staff wear, all define your brand. Are you going for a homestyle feel, a modern feel, a farmhouse Italian feel? Express your brand through your choice of clothing articles, as well as design and logo.

Functionality

Finally, restaurant uniforms can absolutely be functional. We offer a full length apron or a waist apron that would be perfect for both front and back of house, allowing you to show off your logo while still ensuring that staff is properly dressed for the job. As for shirts and t-shirts, we have a great deal to pick from, so you can choose something breathable for your staff that allows them to move around without getting uncomfortable. If you’re unsure about which clothing item to choose, get in touch with us and we’ll talk about your best options.

Whether you’re a smaller restaurant or a national chain, a uniform can really help business. With the plethora of new restaurants opening every year in Canadian cities, anything you can do to put your business head and shoulders above the rest is worth doing. Visit our website today to get some ideas on your new staff uniform.

4 Branded Clothing Items To Kick-Start Your Summer Marketing Campaign

Summer is a prime season for most businesses. The warm weather pushes people out into the street, forcing them to interact with storefronts and promotions, and students – historically the pinnacle of disposable income – have a load of free time of their hands. It’s the perfect storm for marketers looking to drive up sales, but your marketing campaign has to be smart, and it has to be seasonally appropriate.

Custom printed apparel, like R&P Prints custom t shirts and activewear, is a stellar marketing tool – a fact we’ve covered here on the blog a couple of times. Using custom apparel as part of a promotion or giveaway not only engages the recipient, but it also makes an impression on anyone who sees the shirt being worn, and in the case of a well-made, well-printed shirt, it could be worn for years. With summer nearly upon us, let’s look at the four most seasonally relevant clothing items you can use for your marketing campaign.

T-shirts

This one is a no-brainer. T-shirts are the granddaddy of all branded apparel for the simple reasons that they’re relatively inexpensive, ubiquitously worn and provide a large canvas upon which to put your logo, name, info and whatever else you’d like. At R&P Prints, we deal with a lot of t-shirt orders, making custom t shirts in Montreal and Toronto for a number of clients, always happy to work within whatever budget and time constraints might arise. If you want an item of clothing for a promotional giveaway that you know will make an impression in the warm weather, this is the way to go.

Hats

Sure, sunscreen works well to keep those harmful rays off your lovely face, but a hat definitely helps as well. And not only do they protect your skin, but they keep the harsh light from putting a strain on your eyes. In the summer months, a lot of people start wearing hats, and you want to make sure that they’re wearing a hat with your logo on it. People tend to really love branded hats (think of how popular John Deere hats got a few years back), so it’s a smart investment. Giving a free hat away as part of a sales promotion will ensure your business some free advertising at a cost-effective price.

Workout Clothes

Summer is a wonderful time to exercise outdoors. The flowers are out, the air is clear and, most importantly, there’s no ice to slip on. Depending on what kind of business you have, ordering custom printed workout clothes can work wonders. Because they’re often worn outside and in the company of others, workout clothes help boost brand awareness. It works best if your business is somehow tied to health and wellbeing – as that’s the kind of business that will benefit most from the association – but any business can benefit from the added exposure.

Shorts

When you put in an order for custom t shirts online you might consider adding an order of shorts to the basket. While not as conventional in the marketing world as t-shirts, shorts are an item of clothing that is just as popular in the summer months. And it is precisely their unconventionality that makes them great for marketing – people don’t expect to receive branded shorts, nor do onlookers expect to see branded shorts, so they make a stronger impression.

Make the best of the summer months by promoting your business with custom printed apparel. You’ll likely see a strong return on investment, as well as a lasting bump in brand awareness. The weather is heating up – it’s time that your marketing campaign did the same!