Category Archives: Screen Printing

Cooking Up The Perfect Restaurant Uniforms

If you hang around restaurants long enough, you will probably hear a patron dispense with some form of this adage: “I come for the food but I stay for the service”. In this sentiment, you can find a pretty powerful business principle – namely, that your product can only do so much to attract customers. In order to retain customers, turn them into repeat customers and leverage that relationship for referrals, you need to offer genuine, attentive and professional service.

This doesn’t necessarily mean that every restaurant needs to become a “bowtie on the server” kind of place. In fact, almost the opposite. It means that you should offer great service but still present yourself in a manner consistent with your brand. Presenting professionalism while reinforcing your brand is something that uniforms can help with. R&P Prints – everyone’s favourite screen printing services in Toronto – can help with that by offering you a wide range of options, from printed t-shirts for food truck employees, to embroidered button-ups for hotel restaurant servers. And everything in between!

Branded Restaurant Uniforms

Whether you’ve started your own restaurant or are a franchisee, it’s a great idea to get your employees into a branded uniform. You might not think it’s important, but it has numerous and far-reaching benefits. Not convinced? Off the top, here are a few benefits of branded restaurant uniforms:

  • Uniforms help the staff feel like equals. Without uniforms, those employees with more money can flaunt and potentially shame other employees.
  • They turn the staff into a team. Uniforms promote togetherness, which can do wonders for teambuilding.
  • Uniforms are a great opportunity for branding. The more you get your logo out there, the more it will stick in people’s minds. Reinforcing your brand with every employee creates a solid, unified and recognizable brand.
  • Uniforms help customers quickly and easily pinpoint employees, making their experience faster and easier.
  • Uniforms can be optimized for the style of work. For example, in a hot kitchen you want something breathable, but which is durable enough to protect from flames and cuts.

There is an abundance of great reasons to get your restaurant staff into uniforms, whether it’s custom printed hoodies or custom embroidered vests. But what should you shop for? Below is a short run-down of common branded apparel items for both the front and back of house.

Front Of House

You will often see more branded apparel in the front of house, for the simple reason that the front of house employees are oftentimes the only visible workers. Branded apparel might include (depending on formality/informality) t-shirts, polo shirts, button-up, long-sleeve shirts, hats, toques, vests and waist aprons. All of these items can be screen printed with your restaurant’s name and logo, projecting a unified, professional front to your customers.

Back Of House

Some restaurateurs don’t bother with branded back of house apparel, since no one ever sees the chefs and cooks. Others however – open concept kitchens, food trucks and fast food restaurants – should absolutely brand their back of house uniforms. Consider a screen printed or embroidered apron, or a t-shirt. Whether you need a t shirt printing company in Ottawa Toronto, Montreal, Winnipeg… really anywhere in Canada, we’ve got your back.

Restaurants have always been as much about customer service as about the food (not saying that’s a good thing necessarily, but that’s the way it is). Give your customer service and your branding a bump with custom printed uniforms. Get those Yelp ratings up, start reinforcing your brand and watch as your satisfied customers turn into satisfied regulars.

4 Great Ways To Show Customer Appreciation

Where would we be without our customers? Certainly, we here at R&P Prints know how valuable our customers are, and we try and show it everyday with our competitive prices, unparalleled quality and dedication to customer service. But sometimes businesses require a louder way to show their appreciation, a more demonstrable form of saying ‘thank-you’ to the customers who’ve provided ongoing support.

That’s why, especially now that the holidays are around the corner, it’s a good time to start thinking about customer appreciation strategies. A successful customer appreciation idea should serve two – not necessarily exclusive – purposes: on the one hand, it should make the customer feel good about choosing your business over the competition, and on the other hand it should make an implicit pitch for their continued business.

With those two purposes in mind, let’s look at four tried-and-true ways your business can express its gratitude and help retain customers.

Custom Apparel

Yes, we are a bit biased here at R&P Prints. But we have just heard too many success stories from businesses that handed out branded, custom t shirts to their customers and received overwhelmingly positive responses, that we had to mention custom apparel. People love getting free clothing – especially t-shirts – and will proudly wear your logo on a piece of custom apparel. So not only does your customer get a token of your appreciation, but they also get a way to express their loyalty and satisfaction. It’s a total win-win.

We offer custom printed t shirts in Montreal and Toronto, Ottawa and Winning, and throughout Canada. Wherever your business resides, if you have customers in need of some appreciation, we’ve got your back!

A Points Card/Loyalty Program

It could be as simple as a punch card system, the kind you get at a coffee shop where your eleventh drink is free. Or it could be a more elaborate system, tied to a scanned loyalty card that assigns a point value to each purchase a customer makes, which can then be redeemed to buy things at your business. The main benefit here is that it encourages repeat patronage, since, for the customer, there is a goal and value in continuing to give you business.

An End Of The Year Party

These are especially popular with bars and restaurants wanting to show their appreciation for the so-called “regulars”, but the idea can be transposed onto any business really. The idea here is that you set aside a small portion of your annual profits to throw a party for your customers. It doesn’t matter that they’re regulars; what matters is that they show up, feel welcomed, and are encouraged to come and visit your business in the New Year. Some light catering, maybe a few drinks, and people will be smitten with your business. Oh, and don’t forget to check out bulk deals on custom t shirts so you can give a few out at the party!

The VIP Treatment

Another way you can show your appreciation is by treating your frequent customers like VIPs. All the previous ideas here – custom apparel, a loyalty card and a party – you can choose to make an exclusive perk for your most loyal customers. This doesn’t do much to encourage new business, but it does help retain business, which, according to some reputable studies, is more important. Finally, an inexpensive way to highlight your most loyal customers is through a customer profile, a picture and short bio of one of your long-time customers, prominently displayed in your business.

However you choose to show your appreciation, we hope that you will make use of our quality custom printed apparel. And just so we are totally clear: we absolutely appreciate your business!

Get In The Holiday Spirit By Giving Away Custom Shirts

Where did the time go? It seems like only yesterday, here on this blog, we were extolling the benefits of summer event apparel, and now look where we are: the holiday season is fast approaching. But the holiday season, short of being a slow season for custom apparel, is perhaps the best.

There are myriad reasons for ordering custom apparel, and in particular screen printed t-shirts, for this December, including for marketing and promotional campaigns, holiday work events and customer appreciation. In this article, we’ll break down some of the wonderful ways you can throw a t-shirt on the winter holidays, as well as offer a few fun design ideas.

Give us a call or shoot us an email before December to place a bulk order with our t shirt printing services in Toronto Montreal, Ottawa and all across Canada.

A Shirt Giveaway Makes The Perfect Holiday Marketing Campaign

We’ve talked before on this blog about how custom shirts are perfectly poised to market your business. But as a holiday refresher, let’s look at a few of the reasons why the humble shirt is such a powerful promotional tool:

  • They are inexpensive to produce, yet are received with a profoundly positive reaction.
  • Customers love receiving custom apparel, and will express that gratitude in new or continued patronage.
  • When a customer wears apparel branded with your business’ logo, they are effectively advertising your business to whomever sees them. In this way, promotional apparel is the marketing tool that keeps on giving!
  • When you choose quality custom screen printed apparel, as from R&P Prints, the shirts can last a long time, providing you with years of continued advertisement, and providing the wearer with years of comfort and style.

Order yourself some custom shirts and give them out free with certain purchases. Not only is it a great way to win over customers, but it also allows you to move certain products or promote certain services, which can be very beneficial around the holidays.

Giving Out T-Shirts Shows Your Customers You Appreciate Them

The holidays are all about giving, so there is no better time to express your customer appreciation. Thank loyal customers for a great year when you order custom t shirts in Montreal or Toronto, or wherever your business resides. As with a promotional campaign, giving out shirts as a customer appreciation token also has the added benefit of providing your business ongoing advertisement.

Jazz Up Your Corporate Event With Seasonal Apparel

Finally, do away with the buttoned up and boring company holiday parties. Try a few fun holiday design ideas, with funny slogans like, “Chill Out And Enjoy The Holidays”, “Gangsta Wrapper”, or Get Your Holly Jolly On”. You could also design your shirts to look like ugly Christmas sweaters. Giving out custom apparel at your company party or teambuilding event brings everyone closer together and gives employees a token of appreciation for their hard work during the year.

This holiday season, utilize the effective marketing power, the customer appreciation potential, and the event pizzazz of custom screen printed apparel. If you are interested in making this holiday season a memorable one for your business, contact us to learn more about our bulk screen printing services. It may still be fall, but it’s never too early to start thinking ahead!

‘Tis The Season For Hockey, So Get Your Custom Gear

After suffering through a long summer devoid of stick and ball sports on the television (with apologies to lacrosse and field hockey), the best thing about a Canadian winter is finally back. That’s right, Canada’s favourite pastime, hockey, is back on the TV, and therefore back in the public consciousness once again.

Whether you’re a Habs fan, a Leafs fan, a Flames fan, a Canucker, A Jet, A Sens fan or an Oiler, the one thing we have in common is an enduring love of the game. And concurrent with the NHL season are the other leagues, where, across Canada, thousands of people take to their local rinks to play hockey, whether part of their college, junior, semi-pro, pro or rec leagues.

If you’re a hockey player, regardless of how amateur or professional your team is, you know that what makes a great team even better is style. You can have the most winningest (OK, not a word…) team, but if the print job on your jerseys or warm-up tees is cracking and peeling, you’re going to look like, well, losers.

With that in mind, let’s look at how you and your team can come off the bench in style this winter. Through R&P Prints, you can order custom t shirts across Canada and even have screen printed jerseys, hoodies and hats made. Here are a few of the stellar products we offer:

Game Day Fleece Hoodie

For those light warm-ups and informal rink practices, we have the Game Day hoodie, a warm but breathable hooded sweatshirt. A great benefit of the Game Day is its sweat wicking properties, meaning that the material can take surface moisture from your body and wick it through the material where it can evaporate, leaving you dry. You can order your custom hoodies online easily when you visit the R&P Prints website, and ask about our current specials.

Endurance Pulse Crew Tee

This is the t-shirt you are going to wear on and off the ice. As much a way to advertise your team as it is a piece of sports apparel, the Endurance Pulse Crew tee looks fantastic with a logo printed on it. Like the Game Day hoodie, it is also moisture wicking and breathable, and it’s also tagless, because, let’s face it, no one wants an itchy neck when they’re winding up for a slap shot.

FlexFit Cool & Dry Sport Cap

Baseball caps, despite the fact that they have “baseball” right there in the name, have become such a part of hockey that you rarely see a post-game interview without one. Perhaps because it keeps contained all that sweaty hair. True to its name, the FlexFit Cool & Dry keeps your head cool and dry, which is important after a long practice or game. Now that’s a hat trick.

Big Dome Duffel Bag

All that gear can’t carry itself, unfortunately. Sneak in another opportunity to reinforce your team’s brand and logo when you order custom screen printed duffel bags. The Big Dome has a number of pockets, handles and straps to keep everything organized and to keep your shoulder comfortable. If you’re getting your custom shirts printed in Ottawa or Toronto, or anywhere else in Canada, chat with us about tacking on some duffel bags onto your order.

Even professional leagues benefit from some extra branding, so make sure you show off your team’s logo on all your sports apparel this winter. Visit us at R&P Prints to learn more, and make this hockey season a winner.

Planning Your Company’s Custom Apparel? Plan Ahead!

If you are in charge of ordering your business’ custom apparel, whether for promotional products or as uniforms, then first of all let us say: R&P Prints looks forward to doing business with you! Second of all, let us offer a small bit of advice. Whereas many companies place orders on an as-need basis, you can get better prices in bulk by ordering everything your business will need for the following year, all at once. And as an added bonus, you will have made your job this coming four quarters that much easier.

Whether you are looking for custom hats in Montreal, custom t shirts in Toronto or custom sweaters in Ottawa – to give but a few small examples – we here at R&P Prints have you covered. With that in mind, let’s dust off the old crystal ball and look into the future, giving you some ideas for the seasons to come.

Halloween Shirts

Especially for “customer facing” businesses, it is important to show that you can partake in a cultural holiday with good humour and style. So why not get in the spooky spirit with some custom Halloween uniforms, which don’t need to consist of much more than a Halloween-themed riff on a black t-shirt. Or, order Halloween-themed shirts as part of an October promotion – anything that shows you have a sense of play and humour here is a bonus!

Custom Winter Work Apparel

Making your employees’ uniforms seasonally appropriate not only exudes an air of professionalism, but it also boosts morale. Get your employees a screen printed or embroidered fleece jacket for those long Canadian winter months, or give them custom toques to wear. They will appreciate; your clients and customers will appreciate it; and best of all, when you order in bulk, it really isn’t expensive.

Christmas Party Shirts

The annual Christmas party is a big event, as it rounds out the year and gives everyone the opportunity to set new goals and aspirations for the year to come. What better way to liven the mood than with Christmas party shirts. If you already know what kind of event you will be throwing, incorporate that into the shirt design – or, for a general party slogan, go with something fun, like “Mingle All The Way”. Whatever the design, get all your custom t shirts in Montreal ,Toronto, Ottawa, and elsewhere in Canada, through R&P Prints.

Spring Giveaways

As the weather gets better, businesses will often start running promotions. May we suggest that one such promotion be an apparel giveaway? You have options here: you can give out t-shirts as promo merchandise, say at an event, or as part of a promotional sweepstakes prize. Or you could even give it to customers as an incentive for buying a certain service or product – “Get A Free Shirt With Your Next Oil Change”, for example.

Summer Event Tees

Finally, we come to next summer. We know it’s difficult to think about, seeing as this summer isn’t even over yet, but in the interest of planning ahead, you could consider ordering event tees for next year’s event. Event planning often takes the better part of a year anyways, so you might as well give thought to the branded apparel you will need. Your event staff will need branded t-shirts, and you might even want to give away branded shirts as a promotional product.

If you need a t shirt printing company in Ottawa , Vancouver, Halifax, Calgary (the list goes on!) then give R&P Prints a call. We can help you with your bulk orders for any season, distant or imminent.

How To Attract International Tourists To Your Business

Canada’s lush natural beauty, world-class shopping, exciting winter sports and abundant cultural festivals are just a few of the reasons visitors from around the world flock to Canada in high numbers (a record breaking 20.8 million in 2017, to be precise). This is great news for Canadian business owners.

While it is important for businesses to remain locally minded and involved with their immediate community, casting a wider net – that is, catering to tourists from abroad – can be a great way to drive up sales and gain a wider recognition. This is especially true of retail and hospitality businesses, as those are the businesses most likely to be supported by overseas tourists. By revamping your business’ online presence, retooling your website, being shrewd about where you place ads, and, of course, utilizing R&P Prints’ screen printing in Toronto to create branded souvenir apparel, your business can attract more international tourists. Let’s take a closer look!

Tend To Your Online Reviews

Whereas before, tourists might have relied on word of mouth, or the opinion of a guide book to tell them where to eat, shop, drink and sleep, now tourists are increasingly turning to the user generated review aggregators. That means that a few negative reviews on Tripadvisor, Google, Yelp, Foursquare, etc., can push your business down to the bottom, where it can toil in obscurity.

The way to combat this is two-pronged: first, you have to make it a priority to create a welcoming environment for overseas customers; and second, you should take time to respond to reviews online, both negative and positive. Thanks the positive reviewers, and ensure the negative reviewers that you are looking into their issue, and taking steps to amend it.

Make Your Website Global

By taking the time to create a more globally friendly website, you can attract more customers from abroad. Add a currency calculator widget to your website, offer translations for a few key pages into some popular languages, and pay closer attention to the colour schemes you use (red, for instance, is a near universally positive colour, conveying passion, luck, joy and a bevy of other good things). For some more technical information on creating an internationally friendly website, check out this article.

Consider Advertising At The Airport

If your goal is to reach international tourists, it makes intuitive sense to advertise at the airport. Save for a few outliers (those driving up from the States, specifically), every tourist from abroad will pass through the airport upon arriving. The advertisement is almost guaranteed to make an impression on a few people.

Give Visitors Something To Remember

Having strong branding is important in attracting tourists, since it makes your business into a destination. There’s no better way to strengthen your branding than to offer custom branded apparel, which you can do by teaming with R&P Prints – we offer screen printing services in Winnipeg and Vancouver, Calgary and Toronto, to name just a few places. The other bonus about offering branded apparel is that it creates an added revenue stream for the business. Just look at how Schwartz’s in Montreal, or the Drake Hotel in Toronto were able to leverage their strong brand to sell custom apparel. You get an added source of revenue and your customers get a tangible piece of clothing to remember your business by – it’s a win-win.

Canada is an alluring destination for people all around the globe, and we get tend to get tourists throughout the year. Capitalize on that influx of potential customers by following these simple tips, and by getting your custom shirts printed in Ottawa , Toronto, Montreal, or wherever your business may be.

Custom T-Shirts Help Make Your Grand Opening Even Grander

Is there a more nerve-racking day in the life of an entrepreneur than that first grand opening? The feeling of excitement and anticipation mixed with a sense of worry – “what if no one but my close family and friends bother showing up?” or worse yet, “What if people show up and are unimpressed?” It’s true that first impressions matter in the world of business, but if you are well organized, well advertised, and if you have a t shirt printing company based in Toronto on your side (wink, wink) then you should have nothing to worry about.

Custom apparel, especially custom printed t-shirts branded with the company name and info, are perfect for grand openings. In this article, we are going to look at a couple ways to effectively utilize custom apparel during your grand opening, as well as a couple ways in which it kicks off marketing your business the right way.

A Promotion To Boost Attendance

This is one of two classic ways to utilize branded apparel at a grand opening. How it works is fairly simple – in a marketing campaign leading up to the event, whether over social media, through community flyers, etc., offer free t-shirts to the first hundred or so people who show up. This creates a buzz around the event as well as incentivizes people to be there early, which is an effective way to ensure attendance. Since you are giving these out as incentives for showing up early, you might consider making them less informational and more fun, with an interesting graphic that people will want to wear, but that conveys your business.

A Goody Bag To Show Your Appreciation

The second way of utilizing apparel at a grand opening tat we see quite a bit is through goody bags, or swag bags. The concept here is even simpler – leave your guests with a token of gratitude and they will remember your business favourably. Everyone likes getting free stuff, especially t-shirts, so connect with our Toronto staff or check out our t shirt printing in Montreal and Ottawa to learn about rates and turnaround time (spoiler alert: they are ‘low’ and ‘quick’, respectively!).

Making A Positive First Impression

It’s not enough to fill your grand opening with bodies – you have to form relationships, and you do that by making a positive first impression. Promotional giveaways have the unique ability to help cement a reciprocal bond with potential customers or clients. A kind of unspoken “I’ll scratch your back, you’ll scratch mine” deal is formed, where they give your new business a shot as a gesture of gratitude for the gift you have given them.

A Long-Term Marketing Strategy

Where custom apparel differs from, say, a predominantly social-media-based marketing strategy is in its longevity. Long after you have bought and dispensed your custom shirts, the recipients will continue to wear them, continuing to give your business free advertising as they walk around wearing your logo and info. Whether you get our custom t shirts printed in Ottawa , Toronto, Montreal, or wherever you business may be, it will always present a solid return on investment due to its staying power.

If you are planning a grand opening sometime in the near future, come talk to us here at R&P Prints about putting together a bulk order of custom printed t-shirts. Use them as part of a promotion, or simply to show you gratitude to what will hopefully become your new customers and clients.

Custom Fall Apparel Ideas From R&P Prints

As much as we all love the summer here in Canada, there’s no denying that the fall is pretty amazing too. Not too hot, not too cold, a beautiful amber hue everywhere you look, and still an abundance of events and cultural festivals in which to partake – despite the fact that fall traditionally signals an end to the vacation season, it has a lot going for it!

This fall, fall for one of these wonderful pieces of apparel, each of which come custom screen printed or embroidered by yours truly, R&P Prints. You can order fleece jackets for your employees, knit toques for your online store, fall jackets for your sports team or simply give away, as a business promotion, the best custom shirts Toronto has to offer. The choices are endless, which is why we’ve attempted to narrow them down for you – here are seven custom fall apparel ideas!

Academy Pullover And Full Zip Hoodies

This 60/40 blend of cotton and polyester is a lightweight fleece that looks awesome and is perfectly suited for the in-between weather of fall. Get it as a zip up or pullover, and use it to print merchandise for your business, sports team, band or charity.

Insulated Knit Toque

More closely associated with winter, the toque nevertheless makes its first appearance in the fall usually, more as a fashion statement than a real necessity. Made with Thinsulate insulation (say that five times fast!), this toque is a great addition to any work uniform where employees are outside during the winter – moving companies, construction companies, plumbing companies, etc.

Oakley Black Hole Jacket

This is a really nice product, albeit one that we offer for an equally good price. Made entirely of polyester melange cavalry twill, and with ample pockets, the smart cut and sleek design would make perfect sense for a traveling sports team. It’s also water repellent, for those rainy days spent practicing. Be sure to give us a call ASAP to get started on your bulk order.

Bamboo Cap

Bamboo, short of just being a meal for pandas, is also a wonderful fabric. It is moisture wicking, insulating, breathable and has antibacterial properties to keep those sweat odours from offending anyone. This would make a great branded ball cap for informal uniforms or as a promotional giveaway.

New Balance Space Dye ¼ Zip

Yes, this garment has a very cool name – almost as cool as its athletic cut, thumbholes, mesh insets and multi-coloured knit. This is a very athletic piece of activewear and would be perfect for fall run events, like marathons and charity runs.

DryFrame Dry Tech Fleece

Wind and water are no match for the mighty dry tech fleece. These hooded sweatshirts, which come in men’s and women’s, zip up or pullover, are the ultimate in comfort wear and would make great grad apparel. Just drop us a line and we can team up to make the best custom sweaters in Canada this fall!

The Humble T-Shirt

Just because the weather is a little chillier, it doesn’t mean people have forgone their favourite apparel item, the humble t-shirt. With the abundance of events taking place in fall across Canada, you can still utilize the power of custom t-shirts for business brand activation.

Hopefully, one of these fine garments has piqued your interest, but for countless other ideas you can check out the “Products” section of our website. At R&P Prints, we pride ourselves on having something for everyone. Call us this fall and we will make you the best custom apparel anywhere in Canada.

Quality Uniforms Make All The Difference To A Sports Team

What would the Toronto Maple Leafs be without their vibrant blue jerseys, embellished with a classic leaf design? What would the Montreal Canadiens be without their instantly recognizable “Club du Hockey Canadien” C emblazoned in red, white and blue? The short answer is, they wouldn’t be the same. A team uniform is so integral to the identity, spirit and quality of a team, which is something that we at R&P Prints know well.

Often we get teams who are just starting out in a league – whether it’s a rec league, work league, children’s league, pro league, etc. – who haven’t played with uniforms yet. And once we print them their uniforms, we’re told the difference is like night and day. Even if they’ve just ordered custom shirts in Toronto for their Friday night softball league, it makes a difference. All of a sudden they’re playing more confidently, as a unit, and everyone on the team feels like they belong to something special. It has prompted us to look at the matter more closely: why do quality uniforms make a positive difference in a sports team?

The Feeling Of Confidence

Ever wondered why militaries or police forces use uniforms? Part of the reason is because, when you feel like you are part of a greater unit, you feel more confident in your abilities. You look good and you feel good, which in turn translates to a better performance, whether it’s on the ice, the floor, the field or the diamond. Bonus points if your uniform is red, since statistically those teams win more.

A Strong Team Identity

You can’t necessarily wave a team flag around before your game, so the next best thing is a well-designed, well-made uniform that projects a strong team identity. As mentioned, teammates want to feel like they are part of something special, and a quality uniform does that. At R&P Prints we make custom embroidered clothing in Montreal Toronto and elsewhere, and have seen a lot of uniforms come through. You give us your logo, and we’ll make the best team outfit you can imagine, all for a low price and with a quick turnaround.

Designed For Performance

Team uniforms aren’t just about the logo. They’re also about the garment itself, which is often optimized for performance in a particular sport. Whether it’s a breathable mesh tank top for running up and down the basketball court, or an insulating fleece jacket to keep you warm on the hockey sidelines, uniforms serve a practical purpose. They are designed to move well and regulate body temperature so that you can play to your best ability.

Unique And Marketable

If you are part of a pro league that has its eyes set on exposure, then a good design, coupled with a quality screen printed or embroidered uniform, is the perfect marketing recipe. It’s an integral part of your team’s branding and can be leveraged to sell merchandise. In fact, if you want to order merchandise for your team to sell, contact us – we offer the best embroidered and screen printed clothes in Montreal Toronto or wherever else you may be!

You’ve got the skills, but have you got the clothes to match? Contact R&P Prints and let’s make your perfect uniform together. Go Team!

How To Make The Most Out Of Your Trade Show Display

You have gone through all the trouble of researching the right trade show, registering for the event and paying for a space on the floor. Now it’s time to consider how to draw people in, how to get them interested in your pitch, your company and your products or services. For startup companies, a trade show can be a great way to gain crucial exposure, and even for established businesses it can spell the difference between a good year to come and a not-so-good one. With that in mind, here are a few ways you can make the most out of your trade show display this year.

Offer Custom Apparel

Promotional giveaways are a must at trade shows, as it makes that all-important first impression. If you want to really make a quality first impression, though, you need to go with custom apparel. Perhaps here at R&P Prints we’re a little biased, but we’ve seen custom t shirts in Toronto trade shows draw people in like bees to honey.

The fact of the matter is that people love getting free apparel. And because people are inclined toward reciprocity (that is, responding to a positive action with another positive action), they are much more likely to hear you out, and more likely to want to support your business. It’s an inexpensive way to attract people, and can be much more effective than a costly tech display.

Have A Clear, Concise Message

It’s often said that “brevity is the soul of wit”, but brevity is also the soul of a sales pitch, especially when you’re trying to attract people inundated with options. You want clear, attractive copy that gets to the point so that any passer-by can glance at your display and have a good idea what you’re about.

Make sure whoever is working the booth is visually conveying that message as well. Whether it’s yourself or an employee, wear some kind of branded apparel, which could be as simple as the custom apparel you are handing out. You can order custom hoodies in Toronto through us that would be perfect for a trade show – just give us some advance notice and we’ll work together to make you the perfect trade show apparel.

If Possible, Demo Your Product Or Service

People can only conceptualize so much before they need to see something in action. Do you have a new product you’re launching? Let people try it out. If you offer a service like, say, website design, let people see some of the work that goes into making the end product. Allowing people in on the process or experience of what you’re selling can be a very effective form of advertising.

Don’t Be Afraid Of A Little Pizazz

Finally, take the opportunity to go big. If you have the budget, generate buzz by creating a visually attractive display, with large screen video monitors and flashy lighting. But if you don’t have the budget, don’t fret. Read through this Inc. article, which has some great advice on running a trade show both; they recommend incorporating humour and an overall sense of fun in order to (inexpensively) differentiate yourself from competing booths.

Trade shows are all about attracting new business. Make use of R&P Prints’ t shirt printing services in Montreal and Toronto to create compelling promotional products. Be succinct in your messaging. Demo your product or service, and introduce a little pizzazz into your booth, regardless of budget. Follow these easy steps and you can make the most out of your next trade show display.