Category Archives: Screen Printing

How To Start A Successful T-Shirt Business

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward. With e-commerce platforms in Canada like Shopify, there isn’t even much of a need for the traditional brick and mortar setup, and with our t shirt printing services in Toronto and other big Canadian cities, producing the shirts is a cinch.

There are a few steps involved in ensuring that your t-shirt business is successful, which we will detail in this post, but what they essentially boil down to is that you want to target quality at every step of the process, from the idea generating phase, all the way through to having your shirts screen printed.

Generating Ideas

This is the very first step on the road to opening a t-shirt store, and it involves recognizing a vacancy in the current market and carving out a niche. Go on Instagram and you will find very successful t-shirt businesses that create hip Simpsons t-shirts, or Toronto TTC shirts, or t-shirts based on 80s morning cartoons. Ideas are limitless, and this phase requires only that you brainstorm ideas and then verify that the ideas have not been done before.

Validating Those Ideas

Of course, you represent a very small statistical sample, and what you find attractive or marketable might not fit a broader taste. You want to validate your ideas, both with your own personal network of friends and follower as well as strangers. Reddit can be a very useful tool for procuring strangers’ feedback, as can Kickstarter. If your first ideas don’t happen to fly with people, don’t be bull-headed and press on with them, but also don’t be discouraged. Just head back to the drawing board.

Creating Designs

For this stage, you can either use online templates, or follow this Adobe Illustrator tutorial on t-shirt design. If you have a larger bankroll, you can also pay a designer to help with this stage, which will ensure that the design is finished properly and can be scaled to fit different items of apparel.

Choosing Quality T-Shirts And Printing

This is where we at R&P Prints are happy to help. Sourcing quality clothing can be difficult, but we stock the best brands at the best prices. Pair that with our superior t shirt printing services in Montreal and Toronto and you get a foolproof, quality, affordable experience. You don’t want to go through all the effort of validating and creating your designs, only to create low quality productions of them. And, as an added benefit, you can do all this from the comfort of your computer by ordering custom t shirts online through our website.

Deciding How To Sell Your T-Shirts

As mentioned, you can sell your t-shirts through an E-commerce platform and save on overhead costs, or you can open a pop-up store in the city. Try collaborating with an existing business, like a coffee shop, bike shop or bookstore to save money.

Marketing

The modern way to go about marketing a t-shirt company is to take to social media, integrating Instagram, creating a Facebook store and buying ads on both those platforms. This is a proven method for generating interest, but you can also couple it with some old school, word-of-mouth tactics. Take out a table at one of the many street festivals in the city and show off your new creations.

If you want to start a profitable business, or if you simply want an outlet for self-expression, a t-shirt business can be a low-stakes, fun and easy way of doing that. We at R&P Prints will make the process easier on you by ensuring quality materials, impeccable service and a quick turnaround time. Contact us today with your ideas!

Cotton Or Polyester – Which Should You Choose?

Forget boxers vs. briefs. Forget chunky peanut butter vs. smooth peanut butter, dogs vs. cats, coffee vs. tea… If you want a real rivalry, look at the old cotton vs. polyester debate, which has been raging ever since the latter fabric burst onto the scene back in the 1940s. Touted as a miracle fabric at its advent, polyester has had its ardent supporters, while others prefer the comforts of cotton.

Who’s right? Well, as we’ll explore in this article, no one is right, per se, and there are advantages to both. Certain scenarios call for one or the other, and when you’re ordering screen printing in Toronto from R&P Prints it’s best to consider the eventual use of the garment before deciding on a fabric. Here are some quick facts about cotton and polyester, as well as when to use them, and other fabrics to consider.

Cotton

The soft fibre of the cotton plant has long been used in cloth manufacturing, given its high cellulose percentage (around 90%, whereas hemp, for instance, has around 60% cellulose, and wood has 40-50%). Of course, prehistoric champions of cotton clothes didn’t know what cellulose was, and only knew that this fabric is breathable and comfortable, and the textile’s popularity quickly spread across the globe.

Polyester

Polyester is undoubtedly the more modern fabric. Whereas cotton was nature’s creation, polyester got its start in the laboratory of scientists Whinfield and Dixon in 1941, when they successfully mixed ethylene glycol and terephthalic acid, forming the basis for what is now one of the most popular textiles in the world.

When To Use Cotton

Cotton is the preferred textile for many businesses because of its breathability, softness, sensitivity on the skin, and its durability. It also shows screen-printing very well. When you choose a work uniform, you can’t go wrong with cotton, since your staff will likely be working hard in their uniform and polyester has the potential to get uncomfortable. If you want to get custom hoodies in Toronto for your sports team or event, cotton’s breathability is key.

When To Use Polyester

Nevertheless, polyester has its perks. You can wash polyester, stretch it, wear it, rumple it – you name it – and it will come out the other end in good shape. This isn’t a fabric that wears out easily, so if longevity is a major concern, perhaps polyester is right for you. It also wicks moisture well, making it great for sportswear like basketball shorts and jerseys.

Other Fabrics To Consider

At the risk of making it seem like there are only two choices, it should be said that there these aren’t the only fabrics out there. There’s rayon, spandex, silk, jersey… the list goes on. Also, there are blends between cotton and polyester that take some of each fabric’s benefits and put them together. If you want to get a sense of the great plurality of fabrics out there, as well as the infinite creative things you can do by printing on them, look at some finished products we’ve made, on our website.

The debate may yet rage on, but if you know what you are going to use the fabric for, the choice between cotton and polyester becomes easier to make. In summary, use polyester in heavy usage situations where warmth isn’t an issue, and use cotton for situations where comfort and breathability are key. Whichever fabric you choose, one thing you don’t have to worry about is the quality of the screen-printing – we’ve got that well taken care of!

Branding And Colour: The Psychology Behind Your Logo

Picture this: you’re driving down the street looking for a place to eat when you spot two restaurants in the distance, one of them has a brown and yellow logo, and the other one has a green logo. Which would you guess was the healthy restaurant? And which would you guess was the home-cooking restaurant? You’d have to concede that the green one is likely the healthy one, and the brown and yellow restaurant might serve burgers and fries.

This is a straightforward example of what is, in fact, a complex and sometimes divisive area of marketing – colour theory. Now, in our example, the colours almost directly correspond to the products sold (green salads, and brown and red burgers) but more often in the realm of marketing you’ll find colour theory as it corresponds to emotions, cultural associations, preferences and other intangible connections. This is all to say that when you create your logo and come into R&P Prints for custom t shirt printing in Toronto the colour you choose could greatly affect people’s perception of your brand.

In Satyendra Singh’s 2006 book Impact Of Color On Marketing, he determines that 62-90% of people’s assessments of brands are based on colour alone, and that colours not only serve to differentiate businesses, but also to affect the mood and feelings of consumers. Through his studies he found that colours were able to “increase or decrease appetite, enhance mood, calm down customers, and, reduce perception of waiting time”, among other things. That’s pretty astounding, considering it’s a facet of marketing that a lot of people don’t even think of. In the spirit of colour theory, then, let’s look at a few common colours, and what they evoke or represent.

Red is a colour you see often in logos – Coca Cola, Netflix, McDonald’s and YouTube, all giant corporations that have opted to go the red route. It is a bold, excited colour that conveys energy and passion. Run a little thought experiment in your head: try and picture the Apple symbol in red, and think about how that changes its meaning. Apple is known for its steely, calm silver-grey logo, a beacon of tranquility and effortless grace, and changing it to red would upset that branding. In other words, if you own a yoga studio in Montreal, and are looking for the best custom t shirts Montreal has to offer to promote your business, don’t go for one of our red shirts!

Instead, maybe go with blue, which is a cool, peaceful colour. It often sells a sense of trust and dependability as well, which is probably why three of the biggest social media sites – Facebook, Twitter and LinkedIn – use it as their colour. Yellow is a bright, sunny, optimistic colour; you’ll see it on brands like Sun Chips, National Geographic, Nikon and Ikea, where it conveys a sense of youthful optimism. Green, as mentioned, is often used to reinforce the idea of growth and health – some companies like Whole Foods do this to market their healthy products, whereas, it must be said, some companies like BP do it to cover up the less healthy effects of their business practices.

When you go to get your custom t shirt printing done, consider how the colour of the logo and the colour of the shirt could effect people’s perception of your brand. Think of it as yet another tool you can use to make your marketing as strong and effective as possible.

4 Tips For Creating Perfect Event Apparel

Summer can sometimes seem like an endless parade of events, with fun-runs, charity sporting events, food festivals, street festivals and family activities, to name just a few. This is great for local businesses because it offers up a multitude of chances to get out there, get involved and drum up interest.

The best way to get noticed through these events is with custom apparel – either by giving away custom apparel or simply by having event staff represent your business in some custom printed clothes. Seeing as R&P Prints offers the highest quality custom t shirt printing Toronto has to offer, we’re in a unique position to help businesses with specific advice on how to maximize the effectiveness of their event apparel. This article will offer up four tips on how to create the best clothes for your upcoming event this summer.

Figure Out Sizing

Sizing can be a real headache when you order bulk clothing, especially t-shirts. You want to be accommodating to everyone, but you also don’t want an excess of one certain size leftover at the end of the day. If you are ordering for event staff, try and take a poll beforehand to determine which sizes to order – this is the ideal way to go. If this isn’t an option, or if you are giving the custom apparel out as a branded giveaway, order more mediums and larges, as those tend to be the most common sizes.

Choose Context-Appropriate Clothing

We have sportier clothing that would easily suit a specific sports event, like our New Balance 5K Tech Run Tee for charity marathons or our simple Baseball Tee for softball events. We have awesome golf tees for your upcoming charity golf tournament. And if you are holding an evening event, anticipating cooler weather, we make custom sweat shirts perfect for the occasion.

Turn The Volume Up

Well, of course clothes don’t have a literal volume, but what we mean by this is that brighter clothing tends to attract more attention. Rather than go with the standard white, grey or black this summer, stand out with vibrant, unique colours like teal, safety orange, lime green, sapphire and daisy yellow. Not only do bright colours fit the spirit of summer better, but they make more of a quick impression on people.

Get That Logo Printed Right

Your logo is your business’ flag – and you have to be able to fly that flag proudly. At R&P Prints we’ll work with you to ensure that your logo is positioned correctly, that it’s the right size and that it is printed onto your custom apparel with the utmost care and attention. If you have any questions about getting your logo onto an article of clothing, contact us to learn more about the process.

Whatever event you choose, it’s important to represent your business, and the best way to do that is with custom-printed clothing. Give away t-shirts as part of a contest, give away hats as part of a sales promotion, or deck your employees out in the company logo. There are numerous ways that custom apparel can have a positive marketing impact this summer, but make sure you do it the right way. Contact R&P Prints and let us help make you the perfect custom clothing for your summer event.

5 Ways Your Restaurant Can Benefit From Custom Uniforms

A restaurant needs to be a well oiled machine, a chain of communication that works variously between the customer, the front of house, the kitchen and the management, all to achieve a single goal: to give the customer a great dining experience. Of course, the other more unspoken goal in the restaurant business is to make good money (or at the very least keep the lights on). To achieve both of those goals better, your restaurant needs a good quality uniform – an article (or articles) of custom-made clothing from R&P Prints that conveys service, cleanliness, style and teamwork.

Customer Convenience

One of the main and immediate benefits of implementing a uniform at your restaurant is that customers are easily able to spot their servers. If you’ve ever been to a casual restaurant and been unsure exactly who to flag down to get a refill on your drink or put in your order, you’ll understand that it can be frustrating. And for an industry built on satisfaction, “frustrating” simply won’t cut it. Choose custom shirts or sweatshirts that are distinct, and that display your logo or name clearly for customers.

A Clean And Tidy Image

One of the benchmarks of quality for a restaurant is cleanliness. The customer expects a sanitary, tidy dining experience, free of dirt, clutter, mess or grime. The kitchen works hard to keep the back of house clean, but unfortunately the customer often can’t see that, and so they rely on visual cues from the front of house to deliver that message. If your wait staff is dressed in a quality, well-fitting, clean uniform it conveys cleanliness and consistency. Get custom printed t-shirts, or make use of our custom embroidery services on golf shirts in order to create that perfect uniform.

Team Camaraderie

One of the resultant benefits of having staff in a uniform is that there will be a greater sense of camaraderie and teamwork in the restaurant environment. With a business so customer-focused, it can be difficult to express staff loyalty, but uniforms help to do that. Team camaraderie also boosts morale and effective communication, so it’s an important thing to foster among staff, and uniforms are a great way to achieve that.

Brand Awareness

Just because you’ve got people already seated in your restaurant, it doesn’t mean that you can’t take the opportunity to market your brand to them. Everything about the look of your restaurant, from the colour of the wallpaper to the font on the menu, to the uniforms your staff wear, all define your brand. Are you going for a homestyle feel, a modern feel, a farmhouse Italian feel? Express your brand through your choice of clothing articles, as well as design and logo.

Functionality

Finally, restaurant uniforms can absolutely be functional. We offer a full length apron or a waist apron that would be perfect for both front and back of house, allowing you to show off your logo while still ensuring that staff is properly dressed for the job. As for shirts and t-shirts, we have a great deal to pick from, so you can choose something breathable for your staff that allows them to move around without getting uncomfortable. If you’re unsure about which clothing item to choose, get in touch with us and we’ll talk about your best options.

Whether you’re a smaller restaurant or a national chain, a uniform can really help business. With the plethora of new restaurants opening every year in Canadian cities, anything you can do to put your business head and shoulders above the rest is worth doing. Visit our website today to get some ideas on your new staff uniform.

4 Branded Clothing Items To Kick-Start Your Summer Marketing Campaign

Summer is a prime season for most businesses. The warm weather pushes people out into the street, forcing them to interact with storefronts and promotions, and students – historically the pinnacle of disposable income – have a load of free time of their hands. It’s the perfect storm for marketers looking to drive up sales, but your marketing campaign has to be smart, and it has to be seasonally appropriate.

Custom printed apparel, like R&P Prints custom t shirts and activewear, is a stellar marketing tool – a fact we’ve covered here on the blog a couple of times. Using custom apparel as part of a promotion or giveaway not only engages the recipient, but it also makes an impression on anyone who sees the shirt being worn, and in the case of a well-made, well-printed shirt, it could be worn for years. With summer nearly upon us, let’s look at the four most seasonally relevant clothing items you can use for your marketing campaign.

T-shirts

This one is a no-brainer. T-shirts are the granddaddy of all branded apparel for the simple reasons that they’re relatively inexpensive, ubiquitously worn and provide a large canvas upon which to put your logo, name, info and whatever else you’d like. At R&P Prints, we deal with a lot of t-shirt orders, making custom t shirts in Montreal and Toronto for a number of clients, always happy to work within whatever budget and time constraints might arise. If you want an item of clothing for a promotional giveaway that you know will make an impression in the warm weather, this is the way to go.

Hats

Sure, sunscreen works well to keep those harmful rays off your lovely face, but a hat definitely helps as well. And not only do they protect your skin, but they keep the harsh light from putting a strain on your eyes. In the summer months, a lot of people start wearing hats, and you want to make sure that they’re wearing a hat with your logo on it. People tend to really love branded hats (think of how popular John Deere hats got a few years back), so it’s a smart investment. Giving a free hat away as part of a sales promotion will ensure your business some free advertising at a cost-effective price.

Workout Clothes

Summer is a wonderful time to exercise outdoors. The flowers are out, the air is clear and, most importantly, there’s no ice to slip on. Depending on what kind of business you have, ordering custom printed workout clothes can work wonders. Because they’re often worn outside and in the company of others, workout clothes help boost brand awareness. It works best if your business is somehow tied to health and wellbeing – as that’s the kind of business that will benefit most from the association – but any business can benefit from the added exposure.

Shorts

When you put in an order for custom t shirts online you might consider adding an order of shorts to the basket. While not as conventional in the marketing world as t-shirts, shorts are an item of clothing that is just as popular in the summer months. And it is precisely their unconventionality that makes them great for marketing – people don’t expect to receive branded shorts, nor do onlookers expect to see branded shorts, so they make a stronger impression.

Make the best of the summer months by promoting your business with custom printed apparel. You’ll likely see a strong return on investment, as well as a lasting bump in brand awareness. The weather is heating up – it’s time that your marketing campaign did the same!

How To Open A Pop-up Clothing Store In Toronto

The concept of a pop-up, for lack of a better term, “popped up” only about a few years ago, but the format has taken off like wildfire. You’ll find all sorts of pop-ups in Toronto nowadays: restaurant pop-ups, ice cream pop-ups, fitness pop-ups… the list goes on (and in case you were curious, yes, you will be sick of the word “pop-up” by the end of this article.) Even advertising agencies have got in on the idea, hosting pop-up shops for their big clients, like the Harley Davidson cafe on Ossington. It’s an alluring corporate strategy, since it conveys exclusivity and time-sensitivity.

In this article, though, we’re going to talk about opening up your own clothing pop-up, which is really a lot easier than it sounds. Some compelling artwork, good quality clothes and screen printing, and a location that sees a good amount of foot traffic: those are the basic building blocks of a successful clothing store pop-up. Let’s take a closer look.

The Idea

Before you secure a location, before you start selling your custom t shirts in Toronto and well before you turn a profit, you need to start with an idea. For many, this is as simple as creating a striking piece of art, in the form of a logo or design, that you believe will catch people’s attention. It could be something wholly original, or it could be a sendup of an existing logo, like what Leeloodles did – she’s a ten-year-old artist who drew logos for the Blue Jays and Raptors, and with the help of her parents sold them at a popup. A clever, captivating idea! This is where it all starts, so make sure you get input from friends as well as strangers; you want to put at least a little effort into market research.

The Location

As mentioned, you want a location that sees a fair amount of foot traffic. With little time to open, you’ll have even less time to promote, and so it’s important that your location doesn’t rely on a pre-knowledge of the pop-up. You want people to stumble in by happenstance, to see the cool things you’re doing and think to themselves, “I might not be able to get this at any other time or place, so I need to buy it now”. Making those impressions starts with a good location. Look at event or gallery spaces, or even try contacting an existing store to open a “store within a store”, capitalizing on those venues’ pre-existing patrons.

The Clothes

At the end of the day, it’s all about the clothes, whether you’re selling custom hoodies or t-shirts, hats or shorts. You need to go for quality. That doesn’t necessarily mean you need to break the bank, but you want to ensure that the clothes look and feel great, which is where we come in. R&P Prints will work with you and your budget to nail down clothing options, and then we’ll take your design and make the absolute best print job out of it.

This is going to be your selling point, ultimately, so you want to make sure that it’s done right, whether you’re selling custom shirts or custom sweaters in Toronto this summer. And crucially you want to ensure it’s done on time. Pop-ups don’t last long, so you can’t risk getting a late shipment from the screen printers; luckily, R&P Prints offers a fast turnaround time.

You’re off to the races. With some clever marketing, including a concerted social media effort and word-of-mouth campaign, your pop-up is all but guaranteed to be a resounding success. Summer is the perfect season for pop-ups, so get started early by contact R&P Prints.

Your Guide To 4 Different Logo Types

Branding a business is tricky stuff, whether that business is new or established. You have to catch people’s attention, hold their attention long enough to make an impression, and convey the right information. Done successfully, your brand will burn itself into the memory of those who see it, and, with some luck, eventually become a part of the larger cultural zeitgeist, as so many past brands have.

What is so powerful about the Golden Arches, the Domino’s Sign, the Nike Swoosh or Google’s multi-coloured lettering? Each of them utilizes a different type of logo, and each does so to great effect. At R&P Prints, your source for custom t shirts and other apparel, we see a lot of great logos, which is why we thought we’d pass on some of the know-how. Here are 5 different types of logo your business can use!

Logomark

A logo mark is the logo in its most direct form, without the aid of lettering to express the company name. Think the Nike swoosh here, Twitter’s bird, or the Mercedes star – the symbol stands in for the name in people’s minds. When you see any of those symbols mentioned, you sort of treat them like a pictogram, and immediately think of the company name. This type of logo is traditionally used by firmly established companies who don’t need to throw their name out there, but it can be used by any business with a compelling enough logo. All you need is a well crafted visual, and then you can hand that over to us, where we can print you custom t shirts in Ottawa or Toronto or Montreal – anywhere you need us.

Wordmark

Standing at the opposite end of the logo spectrum is the wordmark, a logo that – you guessed it – is just a word. Specifically, the name of the company. Think Disney, Google and Coca-Cola, all companies that rely on just their name as their logo. It’s crucial to note that, as you can tell from these examples, typeface and font means everything to this kind of logo – after all, what would the Disney logo be without the flourish on the “D”? Make sure to create your logo in a compelling, preferably custom typeface in order to make the most of this type of logo.

Lettermark

This one doesn’t differ too much from the wordmark, except that it relies on initialism, acronym or abbreviation instead of the full word, creating a more concise, streamlined effect. Think IBM: if they had gone with “International Business Machines” in their logo it would have been too crowded, and too much of a mouthful to pronounce. When creating a lettermark, as with any logo, it’s important to use a program with vector graphics (like Adobe Illustrator) which allows you to scale the image up without sacrificing quality – very important if you want high quality custom sweaters with a clear and crisp logo.

Combination Mark

Combination marks combine both a logo and text to create a more intricate design, one that oftentimes features a smart interplay between the two elements. Think of Adidas, with its iconic three stripes sitting atop a lowercase, sans serif rendering of the company name, or Taco Bell, which features a literal bell atop the name. Combination logos are great for companies looking to get their name out there, as they rope the eye in with an attractive visual and carry that attention to the company name.

If you’re just starting to brand your business, or you’re looking to rebrand, the first thing you want to do is create an awesome logo. Bring that logo over to R&P Prints and we’ll make sure that it is used to the best of its abilities.

School Pride Starts With Quality Clothing

For many, this time of year marks the “end in sight” phase of school. Whether at university or in high school, exam season is approaching and, at around the same time, the anticipation of summer fun is reaching fever pitch. But while the end of school may be right around the corner, it doesn’t mean the end of school pride ought to be as well. For all the heads of schools out there – whether you’re deans or principals, professors or teachers – ordering quality printed clothing like the kind we offer at R&P Prints can help sustain school pride throughout the summer.

So, what’s so important about school pride? As any educator can tell you, school pride matters immensely for the wellbeing of a school and its students. School pride is that unseen force that motivates students to try harder, to achieve more. School pride fills the bleachers at school sports events; it sells out tickets to school plays; it promotes a culture of togetherness and mutual appreciation. And crucially, it drives up applications. There is no better advertising a school could hope for than for its student body to exhibit, in public, a sense of pride.

And the best way to do that? You guessed it: clothing. This isn’t anything new, either – schools have, for a long time, increased their popularity and currency through branded apparel. It’s at the point where, for example, when you see someone in a Harvard sweatshirt you’re not even sure they go there. The branding, in a sense, has taken on a life of its own. It is the chief way in which students (and their parents and grandparents, oftentimes) express a sense of pride in their education, and it is that sense of pride that looks so attractive to prospective students.

At R&P Prints, we offer sweatshirt and t shirt printing in Montreal and Toronto, made with great quality apparel and printed by pros. We handle big orders with ease, offering quick turnaround times and the best prices in Canada, guaranteed. This is important if you want to get those students in some branded apparel before school lets out for summer. With any luck, students will wear that apparel on their off time, advertising your school to several potential students, and thereby boosting your applications.

Aside from being a great way to market your school, branded apparel – and the school pride it generates – can also have a visibly positive impact on school culture. We all need a community, whether it’s an imagined community (like a country), or a community centered on shared interests and ideals (like a chess club, for example). Branded apparel helps position the school as a real community: a logo, creed, philosophy and shared experience around within which people can feel like they belong. Whether that means going to watch a school basketball game in some of the finest custom hoodies in Canada or lounging in the library in a comfy pair of printed sweatpants, students express their commitment to their community when they wear their school logo.

Summer can have a funny way of washing away a student’s memory of the prior year. This NYT article, “This Is Your Brain On Summer” cites some studies that suggest that summer has a  “chalkboard eraser” effect on students, wiping away what they learned. What shouldn’t be wiped away though is the way they feel about their school, the pride and admiration they have for those hallways and classrooms. This summer, when your students choose a shirt to wear out to the mall, or the beach, or the movies, hopefully they’ll pick the shirt with your logo on it. Help them make that decision by ordering quality custom apparel from R&P Prints.

Give Customers A Way To Express Their Loyalty With Branded Apparel

Competition has never been fiercer than it is at present. With businesses vying for consumer attention online, over social media, in-store and out in the streets, it’s important to be able to rise above that somehow and get your brand out there. And it’s not just that you need to get your brand out there to attract new consumers; it can be as much about ensuring that existing customers don’t migrate elsewhere.

That’s why branded apparel, like R&P Prints custom t shirts or hats, is so important. Giving your customers branded apparel has a threefold benefit: first, it works as a gift, meaning that you’re bolstering a positive feeling towards your brand and paving the way for reciprocity; secondly, wearing your branded apparel allows your customers a way to express their brand loyalty; and thirdly, it works as advertising to generate new leads and sales. A well-timed promotional giveaway can have a huge effect on brand loyalty, and on the strength of your business as a whole.

First, let’s talk about the importance of brand loyalty. Studies have shown that it costs a business about seven times more to attract a new customer than it does to keep an existing one, and that 90% of consumers (in this American study at least) will continue with a continue to spend money at a business they believe values their customers. Brand loyalty and customer appreciation, as you can see, are solidly linked, and both are important to the overall health and success of a business.

Let’s go back to those threefold reasons for choosing promotional clothing for your company as a means of marketing and reinforcing loyalty. To elaborate on the first point, giving away gifts – even if they do double duty as a marketing tool – ingratiates your business with customers, because, as we all know, people love free stuff. Giving away a shirt, hat, or even a jacket as part of a promotion is well worth the cost, and is almost certain to provide you a healthy return on investment, as evidenced by those studies above. But more basic than that is the principle of reciprocity, which is essentially a human tendency to want to return a favour – in this case, the favour is an item of branded apparel, and the return is continued patronage.

To speak to the second and third reason a little further, in order to use that brand loyalty to create new customers, you have to give the customer a way to express their loyalty. When you give a customer a shirt, for example, and they wear it out in public, they are publically expressing their brand loyalty, which can be very attractive to new customers.

To use an analogy: it’s one thing to find a musician on Spotify as you’re browsing, but it’s another thing entirely to hear someone talk about how much they love that certain musician; it’s that vote of confidence in the latter scenario that is more likely to get you to listen. The same is true of business: if a prospective customer sees an expression of brand loyalty, they’re more likely to want to find out what all the fuss is about!

At R&P Prints, we work with a number of businesses, offering custom t shirt screen printing and embroidery services to help them market themselves and reinforce brand loyalty. If you want to promote loyalty, while marketing to new potential customers, custom apparel is the way to go. It turns out the key to success isn’t a key at all – it’s a great quality piece of screen printed clothing!