Why Summer Is The Perfect Season For Promotional Swag

Winter in Canada can be tough on businesses, especially those brick-and-mortar establishments that rely on foot-traffic as their main means of exposure. So naturally, when the weather gets better, Canadian businesses look to launch compelling marketing campaigns, vying for consumers’ attention out in the streets and over social media.

And, yes, social media marketing campaigns are just fine for what they try and accomplish: they cast a wide net and rely on that numbers game to drum up impressions. Nothing particularly wrong with that, but it can’t be your only marketing strategy, not when the hot weather is pushing consumers outdoors. This summer, market your business with promotional swag – as a leading custom t shirt printing company in Toronto we know the value of promotional apparel, and have seen it work its magic for businesses. Here’s why, this summer, you should market with swag.

First off, more people are out and about, attending street festivals, touring around downtown and lounging on the beach with friends. No doubt people are still online, as, increasingly, phones become a larger part of our lives, but people are more engaged when they’re outdoors. That means that if you want to effectively target potential customers, you should meet them in the street. Take out a table at one of Toronto’s many street festivals, set up a promotional booth near a popular beach or hit up Yonge Dundas square. There are plenty of opportunities to share your business in person with people.

And when you do meet them outdoors, give them a promotional product they will actually use. Really, what are people going to do with an umpteenth pen or keychain? Not a whole lot. But if you hand out promotional apparel, like custom printed t-shirts and hats, you’re almost guaranteed that the recipient will use them. Not everyone has a large stock of t-shirts kicking around, but when summer rolls around they will want something to wear – that’s where your business enters, offering a shirt with your name and logo. They get a free article of clothing, and you get free advertising when they wear it.

As far as costs go, this kind of advertising is very efficient, as you can place a bulk order of custom t shirts for an inexpensive price and have them last a very long time. People will repeatedly wear that t-shirt, providing you years of continued advertising. The same can’t be said about Facebook ads, which are ephemeral and only intermittently effective. With promotional apparel, not only do you see a long term return on investment, but you also see an immediate one as well, as recipients, grateful for receiving a usable gift, are likelier to use or engage with your product.

The bottom line, really, is that during the summer your marketing dollars are better spent engaging with people in person, offering them functional items in exchange for engagement. Who doesn’t like to receive a hat, a t-shirt or even a gym bag? You could even offer these things as part of a little contest giveaway, one of those booths where people are encouraged to step up, spin a wheel and land on a prize – they’re fun, without clubbing people over the head with a marketing tactic. If you want to place a bulk order of t-shirts or hats for your summer giveaway, you can always contact us to learn more about our products and service.

At the end of the day, it’s about making potential customers happy, and joining in that sense of joy and community that summer tends to bring out of people.

How To Create A Compelling Brand Identity

Normally, people don’t consciously pay attention to the typeface, tone, images and taglines surrounding a business, but all those things are immensely important in influencing how a consumer feels about a brand. The sleek solo image of Apple’s apple, devoid of text and rendered simply in either black or white – this conveys a minimalist, streamlined approach. The big, emblem-style Harley Davidson grill – it conveys power and history. Or how about Nike’s trademark motivational slogan, “Just Do It” – it conveys a fierce, aspirational spirit, as well as a no-nonsense attitude.

These visual cues all circle around a business forming its brand identity, but many of them, because of their sheer size and influence, make it look easy. In reality, creating a compelling brand identity can be hard work, a product of research, introspection, craft and visibility. In this article, we’ll look at how you can create a compelling brand identity, from the first conceptual steps all the way to putting your brand on clothing, whether you’re t shirt printing in Toronto or creating custom hats in Montreal.

Creating From Scratch Or Adapting?

The first question you’ll confront is whether you’re creating a new brand design, complete with a new logo, typeface, slogan, etc., or whether you’re simply updating your existing brand. Was your branding just not working? It may be that a full overhaul is required. On the other hand, if you feel as though customers or clients recognize and have positive associations with your branding, but that it’s simply out-dated, you will want to adapt and modernize it.

Understanding Your Audience

A key tenet of business is knowing your audience – or demographic – and this is no less important in the world of branding. Who is this for, and what does that audience respond to? Pop-tarts, for instance, doesn’t go the Apple route with a simple austere logo because that’s not what their audience will respond to; they go for a big, bright, bursting text-based logo that appears to imitate the colourful breakfast treat popping out of a toaster. What works for one brand will not necessarily work for another, so it’s important to take time to understand your audience.

Setting Yourself Apart

There are certain brand designs – like the so-called “hipster-style” logo, with its arrows and antlers and moustaches – that have been done to death. Do some research. Look at other brands similar to your own and think of ways that you can differentiate yourself while remaining visually striking and true to your audience.

Getting Your Brand Out There

Custom apparel is the easiest and most cost-effective way to get your brand out there in the world, whether you’re handing out custom hoodies in Montreal or creating a custom uniform for your Toronto staff. Having your staff wear your branding links it to a sense of professionalism, and giving out promotional apparel with your branding on it boosts visibility and makes unique impressions with potential clients or consumers.

Cultivating A Positive Brand Image

Another way that giving away branded apparel can benefit your business is that it creates a positive association. People love receiving gifts, and when they receive a gift with your logo or name on it, they associate that goodwill with your brand. Brand association is an important, if difficult to control, aspect of business, and you want to do all you can to make sure it’s positive.

Finally, what it comes down to is pairing your branding to the right medium. Custom apparel is always a good vehicle for branding, but you want to tailor it even further. Own a gym, for instance? Look into our selection of activewear for your branding. This extra step ensures that your branding will be delivered in a manner fitting its tone and audience.

Create your compelling brand identity today, and get it out there in the world with R&P Prints’ custom printed apparel.

How Custom Apparel Can Help You Up Your Trade Show Game

How to create a trade show booth that’s both catchy and informative, that conveys your brand and message quickly and leaves the attendees with a positive feeling? There are a number of ways to go about achieving this, from prioritizing eye-catching copy and graphics, utilizing the space on your back wall, and developing key talking points to hook prospective clients or customers. But one of the most effective ways to up your trade show game this summer is to make use of custom apparel, both as a catchy uniform and as a promotional product.

Let’s start with how you can use R&P Prints custom clothing as a uniform during your trade show, and look at some of the benefits of sharp, custom-made attire. In a room literally stocked with competition (or at the very least non-adjacent businesses vying for the same people’s attention) standing out is a key priority. And while your display can get you half of the way there, with bright attractive colours and zippy copy, the rest of the responsibility is on you – how you look, and how you present yourself.

You don’t want to dress like an old-timey huckster in a three-piece suit (that would be a little off-putting), but you don’t want to overcorrect the other way and look slovenly. Striking a balance in your attire as well as your mannerisms is the real key to success. Choose custom apparel that straddles the line between professional and casual; this could be as simple a well-fitting t-shirt with a well-designed, printed logo, or it could be a collared polo shirt with your logo expertly embroidered. And when you go to give your pitch, let your speech reflect that balance as well: you don’t want to come across as though you’re only there to sell attendees something, so add some levity in the form of jokes and banter.

Custom apparel can also set your trade show booth apart when it’s used as a promotional item. While other booths spend their money on pens that, frankly, attendees are going to shove in their bags and forget about later, your booth can offer something different. Something that people actually want to receive. You can get hats with your logo emblazoned on them, get custom hoodies in Toronto with your business’ name across the back or go for the classic, always-popular branded t-shirt. Whatever items you choose, display them prominently at your booth and watch as people swoop in to hear your pitch with open ears. Because of the psychological principle of reciprocity, attendees will feel they owe you their time in exchange for the gift.

Giving people things they will actually use also has its consequent benefits. If, for instance, you give attendants custom hats and headwear that they can wear year-round, they are essentially providing your business year-round exposure, as they wear their hat (with your logo) around to various functions and out in public. It’s a strategy, therefore, that not only pays off in the moment, as attendants pay closer attention to your pitch, but also in the long run as attendants continue to wear your branding out and about.

There will always be bigger displays than yours, businesses that spend an arm and leg to deck their booths out in glitzy, cutting edge attractions. But you don’t need any of that. With summer trade shows aplenty about to hit Canada, make the most out of your booth by utilizing custom apparel both as a uniform and promotional giveaway.

 

5 Ways Your Restaurant Can Benefit From Custom Uniforms

A restaurant needs to be a well oiled machine, a chain of communication that works variously between the customer, the front of house, the kitchen and the management, all to achieve a single goal: to give the customer a great dining experience. Of course, the other more unspoken goal in the restaurant business is to make good money (or at the very least keep the lights on). To achieve both of those goals better, your restaurant needs a good quality uniform – an article (or articles) of custom-made clothing from R&P Prints that conveys service, cleanliness, style and teamwork.

Customer Convenience

One of the main and immediate benefits of implementing a uniform at your restaurant is that customers are easily able to spot their servers. If you’ve ever been to a casual restaurant and been unsure exactly who to flag down to get a refill on your drink or put in your order, you’ll understand that it can be frustrating. And for an industry built on satisfaction, “frustrating” simply won’t cut it. Choose custom shirts or sweatshirts that are distinct, and that display your logo or name clearly for customers.

A Clean And Tidy Image

One of the benchmarks of quality for a restaurant is cleanliness. The customer expects a sanitary, tidy dining experience, free of dirt, clutter, mess or grime. The kitchen works hard to keep the back of house clean, but unfortunately the customer often can’t see that, and so they rely on visual cues from the front of house to deliver that message. If your wait staff is dressed in a quality, well-fitting, clean uniform it conveys cleanliness and consistency. Get custom printed t-shirts, or make use of our custom embroidery services on golf shirts in order to create that perfect uniform.

Team Camaraderie

One of the resultant benefits of having staff in a uniform is that there will be a greater sense of camaraderie and teamwork in the restaurant environment. With a business so customer-focused, it can be difficult to express staff loyalty, but uniforms help to do that. Team camaraderie also boosts morale and effective communication, so it’s an important thing to foster among staff, and uniforms are a great way to achieve that.

Brand Awareness

Just because you’ve got people already seated in your restaurant, it doesn’t mean that you can’t take the opportunity to market your brand to them. Everything about the look of your restaurant, from the colour of the wallpaper to the font on the menu, to the uniforms your staff wear, all define your brand. Are you going for a homestyle feel, a modern feel, a farmhouse Italian feel? Express your brand through your choice of clothing articles, as well as design and logo.

Functionality

Finally, restaurant uniforms can absolutely be functional. We offer a full length apron or a waist apron that would be perfect for both front and back of house, allowing you to show off your logo while still ensuring that staff is properly dressed for the job. As for shirts and t-shirts, we have a great deal to pick from, so you can choose something breathable for your staff that allows them to move around without getting uncomfortable. If you’re unsure about which clothing item to choose, get in touch with us and we’ll talk about your best options.

Whether you’re a smaller restaurant or a national chain, a uniform can really help business. With the plethora of new restaurants opening every year in Canadian cities, anything you can do to put your business head and shoulders above the rest is worth doing. Visit our website today to get some ideas on your new staff uniform.

4 Branded Clothing Items To Kick-Start Your Summer Marketing Campaign

Summer is a prime season for most businesses. The warm weather pushes people out into the street, forcing them to interact with storefronts and promotions, and students – historically the pinnacle of disposable income – have a load of free time of their hands. It’s the perfect storm for marketers looking to drive up sales, but your marketing campaign has to be smart, and it has to be seasonally appropriate.

Custom printed apparel, like R&P Prints custom t shirts and activewear, is a stellar marketing tool – a fact we’ve covered here on the blog a couple of times. Using custom apparel as part of a promotion or giveaway not only engages the recipient, but it also makes an impression on anyone who sees the shirt being worn, and in the case of a well-made, well-printed shirt, it could be worn for years. With summer nearly upon us, let’s look at the four most seasonally relevant clothing items you can use for your marketing campaign.

T-shirts

This one is a no-brainer. T-shirts are the granddaddy of all branded apparel for the simple reasons that they’re relatively inexpensive, ubiquitously worn and provide a large canvas upon which to put your logo, name, info and whatever else you’d like. At R&P Prints, we deal with a lot of t-shirt orders, making custom t shirts in Montreal and Toronto for a number of clients, always happy to work within whatever budget and time constraints might arise. If you want an item of clothing for a promotional giveaway that you know will make an impression in the warm weather, this is the way to go.

Hats

Sure, sunscreen works well to keep those harmful rays off your lovely face, but a hat definitely helps as well. And not only do they protect your skin, but they keep the harsh light from putting a strain on your eyes. In the summer months, a lot of people start wearing hats, and you want to make sure that they’re wearing a hat with your logo on it. People tend to really love branded hats (think of how popular John Deere hats got a few years back), so it’s a smart investment. Giving a free hat away as part of a sales promotion will ensure your business some free advertising at a cost-effective price.

Workout Clothes

Summer is a wonderful time to exercise outdoors. The flowers are out, the air is clear and, most importantly, there’s no ice to slip on. Depending on what kind of business you have, ordering custom printed workout clothes can work wonders. Because they’re often worn outside and in the company of others, workout clothes help boost brand awareness. It works best if your business is somehow tied to health and wellbeing – as that’s the kind of business that will benefit most from the association – but any business can benefit from the added exposure.

Shorts

When you put in an order for custom t shirts online you might consider adding an order of shorts to the basket. While not as conventional in the marketing world as t-shirts, shorts are an item of clothing that is just as popular in the summer months. And it is precisely their unconventionality that makes them great for marketing – people don’t expect to receive branded shorts, nor do onlookers expect to see branded shorts, so they make a stronger impression.

Make the best of the summer months by promoting your business with custom printed apparel. You’ll likely see a strong return on investment, as well as a lasting bump in brand awareness. The weather is heating up – it’s time that your marketing campaign did the same!

How To Open A Pop-up Clothing Store In Toronto

The concept of a pop-up, for lack of a better term, “popped up” only about a few years ago, but the format has taken off like wildfire. You’ll find all sorts of pop-ups in Toronto nowadays: restaurant pop-ups, ice cream pop-ups, fitness pop-ups… the list goes on (and in case you were curious, yes, you will be sick of the word “pop-up” by the end of this article.) Even advertising agencies have got in on the idea, hosting pop-up shops for their big clients, like the Harley Davidson cafe on Ossington. It’s an alluring corporate strategy, since it conveys exclusivity and time-sensitivity.

In this article, though, we’re going to talk about opening up your own clothing pop-up, which is really a lot easier than it sounds. Some compelling artwork, good quality clothes and screen printing, and a location that sees a good amount of foot traffic: those are the basic building blocks of a successful clothing store pop-up. Let’s take a closer look.

The Idea

Before you secure a location, before you start selling your custom t shirts in Toronto and well before you turn a profit, you need to start with an idea. For many, this is as simple as creating a striking piece of art, in the form of a logo or design, that you believe will catch people’s attention. It could be something wholly original, or it could be a sendup of an existing logo, like what Leeloodles did – she’s a ten-year-old artist who drew logos for the Blue Jays and Raptors, and with the help of her parents sold them at a popup. A clever, captivating idea! This is where it all starts, so make sure you get input from friends as well as strangers; you want to put at least a little effort into market research.

The Location

As mentioned, you want a location that sees a fair amount of foot traffic. With little time to open, you’ll have even less time to promote, and so it’s important that your location doesn’t rely on a pre-knowledge of the pop-up. You want people to stumble in by happenstance, to see the cool things you’re doing and think to themselves, “I might not be able to get this at any other time or place, so I need to buy it now”. Making those impressions starts with a good location. Look at event or gallery spaces, or even try contacting an existing store to open a “store within a store”, capitalizing on those venues’ pre-existing patrons.

The Clothes

At the end of the day, it’s all about the clothes, whether you’re selling custom hoodies or t-shirts, hats or shorts. You need to go for quality. That doesn’t necessarily mean you need to break the bank, but you want to ensure that the clothes look and feel great, which is where we come in. R&P Prints will work with you and your budget to nail down clothing options, and then we’ll take your design and make the absolute best print job out of it.

This is going to be your selling point, ultimately, so you want to make sure that it’s done right, whether you’re selling custom shirts or custom sweaters in Toronto this summer. And crucially you want to ensure it’s done on time. Pop-ups don’t last long, so you can’t risk getting a late shipment from the screen printers; luckily, R&P Prints offers a fast turnaround time.

You’re off to the races. With some clever marketing, including a concerted social media effort and word-of-mouth campaign, your pop-up is all but guaranteed to be a resounding success. Summer is the perfect season for pop-ups, so get started early by contact R&P Prints.

Your Guide To 4 Different Logo Types

Branding a business is tricky stuff, whether that business is new or established. You have to catch people’s attention, hold their attention long enough to make an impression, and convey the right information. Done successfully, your brand will burn itself into the memory of those who see it, and, with some luck, eventually become a part of the larger cultural zeitgeist, as so many past brands have.

What is so powerful about the Golden Arches, the Domino’s Sign, the Nike Swoosh or Google’s multi-coloured lettering? Each of them utilizes a different type of logo, and each does so to great effect. At R&P Prints, your source for custom t shirts and other apparel, we see a lot of great logos, which is why we thought we’d pass on some of the know-how. Here are 5 different types of logo your business can use!

Logomark

A logo mark is the logo in its most direct form, without the aid of lettering to express the company name. Think the Nike swoosh here, Twitter’s bird, or the Mercedes star – the symbol stands in for the name in people’s minds. When you see any of those symbols mentioned, you sort of treat them like a pictogram, and immediately think of the company name. This type of logo is traditionally used by firmly established companies who don’t need to throw their name out there, but it can be used by any business with a compelling enough logo. All you need is a well crafted visual, and then you can hand that over to us, where we can print you custom t shirts in Ottawa or Toronto or Montreal – anywhere you need us.

Wordmark

Standing at the opposite end of the logo spectrum is the wordmark, a logo that – you guessed it – is just a word. Specifically, the name of the company. Think Disney, Google and Coca-Cola, all companies that rely on just their name as their logo. It’s crucial to note that, as you can tell from these examples, typeface and font means everything to this kind of logo – after all, what would the Disney logo be without the flourish on the “D”? Make sure to create your logo in a compelling, preferably custom typeface in order to make the most of this type of logo.

Lettermark

This one doesn’t differ too much from the wordmark, except that it relies on initialism, acronym or abbreviation instead of the full word, creating a more concise, streamlined effect. Think IBM: if they had gone with “International Business Machines” in their logo it would have been too crowded, and too much of a mouthful to pronounce. When creating a lettermark, as with any logo, it’s important to use a program with vector graphics (like Adobe Illustrator) which allows you to scale the image up without sacrificing quality – very important if you want high quality custom sweaters with a clear and crisp logo.

Combination Mark

Combination marks combine both a logo and text to create a more intricate design, one that oftentimes features a smart interplay between the two elements. Think of Adidas, with its iconic three stripes sitting atop a lowercase, sans serif rendering of the company name, or Taco Bell, which features a literal bell atop the name. Combination logos are great for companies looking to get their name out there, as they rope the eye in with an attractive visual and carry that attention to the company name.

If you’re just starting to brand your business, or you’re looking to rebrand, the first thing you want to do is create an awesome logo. Bring that logo over to R&P Prints and we’ll make sure that it is used to the best of its abilities.

School Pride Starts With Quality Clothing

For many, this time of year marks the “end in sight” phase of school. Whether at university or in high school, exam season is approaching and, at around the same time, the anticipation of summer fun is reaching fever pitch. But while the end of school may be right around the corner, it doesn’t mean the end of school pride ought to be as well. For all the heads of schools out there – whether you’re deans or principals, professors or teachers – ordering quality printed clothing like the kind we offer at R&P Prints can help sustain school pride throughout the summer.

So, what’s so important about school pride? As any educator can tell you, school pride matters immensely for the wellbeing of a school and its students. School pride is that unseen force that motivates students to try harder, to achieve more. School pride fills the bleachers at school sports events; it sells out tickets to school plays; it promotes a culture of togetherness and mutual appreciation. And crucially, it drives up applications. There is no better advertising a school could hope for than for its student body to exhibit, in public, a sense of pride.

And the best way to do that? You guessed it: clothing. This isn’t anything new, either – schools have, for a long time, increased their popularity and currency through branded apparel. It’s at the point where, for example, when you see someone in a Harvard sweatshirt you’re not even sure they go there. The branding, in a sense, has taken on a life of its own. It is the chief way in which students (and their parents and grandparents, oftentimes) express a sense of pride in their education, and it is that sense of pride that looks so attractive to prospective students.

At R&P Prints, we offer sweatshirt and t shirt printing in Montreal and Toronto, made with great quality apparel and printed by pros. We handle big orders with ease, offering quick turnaround times and the best prices in Canada, guaranteed. This is important if you want to get those students in some branded apparel before school lets out for summer. With any luck, students will wear that apparel on their off time, advertising your school to several potential students, and thereby boosting your applications.

Aside from being a great way to market your school, branded apparel – and the school pride it generates – can also have a visibly positive impact on school culture. We all need a community, whether it’s an imagined community (like a country), or a community centered on shared interests and ideals (like a chess club, for example). Branded apparel helps position the school as a real community: a logo, creed, philosophy and shared experience around within which people can feel like they belong. Whether that means going to watch a school basketball game in some of the finest custom hoodies in Canada or lounging in the library in a comfy pair of printed sweatpants, students express their commitment to their community when they wear their school logo.

Summer can have a funny way of washing away a student’s memory of the prior year. This NYT article, “This Is Your Brain On Summer” cites some studies that suggest that summer has a  “chalkboard eraser” effect on students, wiping away what they learned. What shouldn’t be wiped away though is the way they feel about their school, the pride and admiration they have for those hallways and classrooms. This summer, when your students choose a shirt to wear out to the mall, or the beach, or the movies, hopefully they’ll pick the shirt with your logo on it. Help them make that decision by ordering quality custom apparel from R&P Prints.

How To Set Up A Profitable Merch Table

So you’ve got most things down pat: you’ve got a unique sound, and an ensemble of talented musicians who, by some miracle, work really well together. Your gigs are well attended (and not just by your friends) and you’re making a little bit of money from the door. But you want more – you want to be a household name, or, at the very least, move to bigger and flashier venues. In order to do that, you need to market yourself, which is where your merch table comes in; not only does it pull in extra money, allowing you to tour more or buy better equipment, but it also gets your name out there.

In order to set up a successful merchandise table, you first have to start with quality merchandise, which should be a given. No stranger to big orders and quick turnaround times, we here at R&P Prints know our way around great band merchandise and will work with you to choose clothing, hats, bags – whatever you want – and ensure that it’s styled to your liking. Unfortunately, if you choose an inferior quality screen print shop, those band t-shirts won’t last very long, cracking and peeling in the washing machine after a few months, which isn’t good because you can consider those shirts like free advertising – and the short they last, the fewer people they’re going to reach.

Another tip for creating a successful merch table is to think outside the box. Sure, you want to have the old classics – the t-shirts and pins – but shake things up a little by adding other articles of clothing. There’s no rule saying you can’t do sweatpants, for instance, and in fact it might be on brand if you’ve got more of a slacker-rock vibe; or you could do hats, for more of a “sports team” aesthetic. The options are limitless for custom clothing with your logo on it. Consider your band’s brand and then pick an article of clothing that you think your fans will like – it’s as simple as that.

Next, you want to make sure that the display itself is well lit. There’s no use going through all the hassle of making great quality printed merchandise, with a carefully chose typeface and logo, only to render it invisible by the dark. Most music venues are pretty dark, but that doesn’t mean your merch table has to be. Drape some string lights around the table, or toss in a few bespoke lamps to give some ambience and also ensure that people can actually see what they’re purchasing.

The merch table should also be well stocked. There are few things sadder than a completely bare bones table with two CDs and two shirts for sale; it can you make you look a little bush league and smalltime. At R&P Prints, your custom t shirt expert in Toronto we can do a large, bulk order for you, meeting both your deadline and your budget. After all, the more merchandise you have available, the more profit there is to potentially make.

Finally, advertise it! Too often bands don’t want to advertise their merchandise for fear that it sounds awkward, but it is an important part of making money and getting your name out there. When you’re onstage, let everyone know where they can find your stuff – they’ll appreciate it, and you’ll make more sales, garnering more attention. Sounding great is only half the battle (OK, well, probably a little more than half). You also have to market yourself, and the best way to do that is with high quality, custom apparel that your fans can wear.

Give Customers A Way To Express Their Loyalty With Branded Apparel

Competition has never been fiercer than it is at present. With businesses vying for consumer attention online, over social media, in-store and out in the streets, it’s important to be able to rise above that somehow and get your brand out there. And it’s not just that you need to get your brand out there to attract new consumers; it can be as much about ensuring that existing customers don’t migrate elsewhere.

That’s why branded apparel, like R&P Prints custom t shirts or hats, is so important. Giving your customers branded apparel has a threefold benefit: first, it works as a gift, meaning that you’re bolstering a positive feeling towards your brand and paving the way for reciprocity; secondly, wearing your branded apparel allows your customers a way to express their brand loyalty; and thirdly, it works as advertising to generate new leads and sales. A well-timed promotional giveaway can have a huge effect on brand loyalty, and on the strength of your business as a whole.

First, let’s talk about the importance of brand loyalty. Studies have shown that it costs a business about seven times more to attract a new customer than it does to keep an existing one, and that 90% of consumers (in this American study at least) will continue with a continue to spend money at a business they believe values their customers. Brand loyalty and customer appreciation, as you can see, are solidly linked, and both are important to the overall health and success of a business.

Let’s go back to those threefold reasons for choosing promotional clothing for your company as a means of marketing and reinforcing loyalty. To elaborate on the first point, giving away gifts – even if they do double duty as a marketing tool – ingratiates your business with customers, because, as we all know, people love free stuff. Giving away a shirt, hat, or even a jacket as part of a promotion is well worth the cost, and is almost certain to provide you a healthy return on investment, as evidenced by those studies above. But more basic than that is the principle of reciprocity, which is essentially a human tendency to want to return a favour – in this case, the favour is an item of branded apparel, and the return is continued patronage.

To speak to the second and third reason a little further, in order to use that brand loyalty to create new customers, you have to give the customer a way to express their loyalty. When you give a customer a shirt, for example, and they wear it out in public, they are publically expressing their brand loyalty, which can be very attractive to new customers.

To use an analogy: it’s one thing to find a musician on Spotify as you’re browsing, but it’s another thing entirely to hear someone talk about how much they love that certain musician; it’s that vote of confidence in the latter scenario that is more likely to get you to listen. The same is true of business: if a prospective customer sees an expression of brand loyalty, they’re more likely to want to find out what all the fuss is about!

At R&P Prints, we work with a number of businesses, offering custom t shirt screen printing and embroidery services to help them market themselves and reinforce brand loyalty. If you want to promote loyalty, while marketing to new potential customers, custom apparel is the way to go. It turns out the key to success isn’t a key at all – it’s a great quality piece of screen printed clothing!