Get Started On Your Back-To-School Custom Apparel

The students don’t want to think about it. The teachers don’t really want to think about it either! But the plain fact is that, even though summer is still fresh in our minds, the beginning of next school year still looms in the near distance. Teachers and school administrators are notorious for their ability to plan ahead, which is why we’re rolling out – in the summer, no less – our guide to custom school apparel.

Custom apparel is important to school identity, and, as we’ll discuss in this article, is fundamental to fostering a sense of unity, equity and school pride. Whether it’s custom shirts for the theatre club, custom sweatshirts for the graduating class, or just a bit of school spirit on a toque, we at R&P Prints are here to help. Might as well start thinking about it now, so you can start selling in September!

Spirit Wear

Spirit wear is that catchall term for any custom apparel that can be worn with pride by anyone at the school. You don’t have to be a grad, nor do you have to be part of the football team or the chess club; merely your enrolment in the school is criteria enough for you to express your school spirit with an embroidered toque, custom hoodies and sweatshirts or screen printed activewear. School pride is the process of creating a shared community among kids of all different backgrounds and styles, and having standard, custom apparel, emblazoned with the school name and/or logo is the perfect way to achieve that.

Grad Clothing

When you’re 17 or 18, graduating school is the biggest accomplishment ever. It’s like retiring! Grads are justifiably going to want to show off that looming accomplishment, and the best way you can let them do that is to give them access to some awesome grad clothing. It doesn’t have to be anything too fancy or loud – just some custom screen printed t-shirts, sweat pants and hoodies should do the trick. If possible, consult with some grads on the design. They might enjoy having a say!

Group Tees

For many school students, school is half about what they do in their extracurricular time. Being a part of a team or club – whether it’s sports, music, theatre, gaming, etc. – can be a large part of a student’s identity, as well as friendships, so see if they want to design custom t-shirts for the group. These ones can be a little less generic; they can be a great opportunity for students to flex their creativity and come up with their own design.

Choosing The Right Screen Printer

Where school apparel is concerned, one of your main concerns is probably trying to keep prices manageable. After all, parents have all sorts of other expenses to worry about. At R&P Prints, we offer the highest quality at a cost-effective price, and we offer free estimates. If you’re interested in getting the ball rolling early on custom school apparel, give us a call today or check out our website for more information. You get huge benefits when you buy wholesale custom uniforms, so be sure to ask us about that too.

It’s true: no one wants to think about September, not while the weather is this hot. But if you want to get a head start on ordering school apparel, call us anytime for a free quote. You bring the design to us, and we’ll bring the school spirit to you.

5 Tips For Creating Great T-Shirt Designs

A well-made, awesomely designed t-shirt is going to get a lot of use. It’s going to be a fixture in somebody’s drawer for years and years, a part of their fashion sense and identity. And it all starts with your great idea. Whether you’re a business looking to get your name out there, a band with a design idea that’s just too cool not to share, or someone who just wants to make an amazing t-shirt, creating a design can seem daunting at first.

And we’re not about to tell you that you can do it alone. Unless you’re proficient in Adobe Illustrator or Photoshop, you’ll likely want the help of a professional designer, as they’ll understand the intricacies of creating a vector format (a file that stores the image as mathematical formulae so they can be scaled up or down easily, without distortion). You’ll want to pick your friends’ brains for feedback as well. And, obviously, in order to stick the landing you’ll want to use quality screen printing services like the kind we offer at R&P Prints. To extrapolate, let’s look at a few tips you can follow to ensure you get the best possible t-shirt.

Zero In On Your Target Audience

It can be helpful to view design in terms of demographics. Are you going for a rap enthusiast in his mid-twenties, or a hot rod hobbyist in his mid-seventies? Are you going for a city woman or a country gal? Perhaps you could get even more specific, like if your target audience is part of a specific subculture. Then you ask yourself: what kind of design does your target audience tend to gravitate towards? From modern and minimalist, to splashy and vintage, consider all of your design options.

Keep It Simple

Less is more. This isn’t a rule of thumb, but more of maxim that many people would do well to consider. Sometimes, as humans, are natural instinct is to want to fiddle with something and add to it, make it as grand and complex as possible, but in fact the most striking designs are often the simplest.

Don’t Be Afraid Of Colour

Of course, this depends on the brainstorming you did in step one – whether colour would be “on brand” for your target audience – but in general a little colour can go a long way. The point of a quality shirt is to get noticed, especially if you’re making them for your business, and by being bold with your colours you stand a better chance of catching people’s eye. Of course, you’ll want to source a screen printing company like R&P Prints that has experience printing crisp, clear lines and vibrant colours.

Source Constructive Feedback

Bug your friends, family – heck, even strangers – for feedback on your design, and really do your best to take their advice to heart. It can be hard hearing negative feedback, but that’s exactly what you have to do in order to ensure success. The more concrete people can be with what they do and don’t like, the better off you’ll be, so prod them for specifics!

Choose A Quality Screen Printer

Ah, we come to the final and (one might argue most important) tip on the list: finding a great screen printer. We’re not afraid to put in a shameless plug for ourselves, since, time and again, we produce amazing results that customers rave about. We understand that it’s a important responsibility, taking someone’s hard-won design and making it a reality, and we strive for perfection with every order. As the premier source for custom shirts in Ottawa and all across Canada, we’ll make sure you get the t-shirt you want.

Make a t-shirt that someone will want to wear for years, a t-shirt that people will cherish. Follow some simple design tips, consult with a professional designer and choose R&P Prints as your screen printer.

4 Reasons Even Simple Corporate Clothing Can Benefit Your Business

Branded corporate clothing – a uniform, in other words – is used by many businesses for a number of reasons. Most large chains require a uniform of some kind just to reinforce the company’s brand, and project a single, unified front. For other businesses, uniforms serve an altogether more practical purpose, keeping employees warm in a cool warehouse, for instance, or safe while working amid hazards.

Whatever the reason, we think the point can be conceded that uniforms benefit businesses. And they don’t need to be costly to do the trick, either. You don’t need tailored, bespoke suits for your employees just to convey professionalism; often, a quality t shirt printing company in Toronto is all you need to reap the benefits of corporate clothing. That’s where we at R&P Prints come in! As if you needed any extra convincing, here are four reasons that even basic corporate apparel, like t-shirts, sweatshirts and active wear, can have a grand positive impact on your business.

Branding

From general qualities like the type of clothing you choose or the colour you choose it in, all the way down to the specific logo you put on it, every choice you make for your corporate apparel can be a branding opportunity. We’ll take the quick example of a golf shop that uses green grass a lot in its motifs (that is, in its branding and its store design). Your company apparel might be a green polo or golf shirt, to reinforce this motif; or, if you didn’t want to overload your brand with green, you would choose a neutral colour, like white, for the shirt, with a simple green logo. Whatever you choose, corporate clothing is a great way to reinforce your brand by making your logo, info and colours visible to people.

Company Pride

Uniforms are often a powerful expression of company pride, a clear indicator that employees align themselves with the company. Even the humble t-shirt, when worn by a group of employees, conveys a unified workforce. If you want to learn more about your options for t shirt printing in Montreal or Toronto or Ottawa, get in touch with us about bulk orders. We offer a wide array of products – t-shirt and otherwise – that would be perfect for company uniforms.

Employee Incentive

One good reason that corporate clothing benefits a business is that it incentivizes the job. Employees don’t have to worry about spending money on their own clothes for work, because they know they’ll be provided with a uniform.

Projecting Professionalism

As mentioned, uniforms convey a unified workforce, which is as important for optics as it is for company pride. This Chron article sums up the influence of uniforms on professionalism very succinctly: “Consider the visual impact of military, medical and public safety uniforms, which allow the public to immediately identify individuals who are doctors, nurses, police officers and soldiers… an over-relaxed or casual dress code can translate to an over-relaxed, casual attitude toward performance.”

Safety & Security

Finally, corporate clothing benefits a business by improving security and, in some instances, safety. A uniform allows everyone at a business, security forces included, to determine who works there and who doesn’t, discouraging intruders and making it simple for employees to congregate in the case of an emergency.

These are just a few of the great reasons for implementing a corporate clothing policy. If you’re interested in taking your business to the next level with a slick, quality new uniform, contact us to learn more about our amazing products and screen printing services.

What Pairs Perfectly With A Beer Festival? T-Shirts!

Summer means many things to many different people – but for beer enthusiasts, summer is all about the suds, and there’s no better place to enjoy a variety of local craft brews than at a summer beer festival. And it’s not just the die-hard beer fans making the trek out – it seems like the average Canadian can’t get enough of that signature mix of sun and beer that a festival offers. That’s pretty apparent when you take a look at the growing list of beer festivals being organized across Canada, a number that’s skyrocketed in the last decade or so.

It’s easily apparent what the appeal is for event attendees, but what about the organizers and vendors themselves. Well, a beer festival can be awesome for up-and-coming as well as established breweries, not only because of the lucrative sales opportunity but the added bump in exposure as well. The organizers, similarly, stand to make a lot of money on ticket sales. The question is, how do you maximize the revenue potential as these festivals? The answer is (perhaps literally) right under your nose: t-shirts.

For organizers of these events, printing custom t shirts in Toronto (or wherever the event is taking place) makes for an added revenue stream, as well as a year-round advertisement for next year’s event. Think of the beer festival t-shirt like a band’s tour t-shirt – people want to commemorate their experience at the event, and show their satisfaction. Selling t-shirts at a merchandise booth can even help fund next year’s event. Also, offering potential sponsors a spot on the shirt can help sweeten the deal, making funding the event easier.

For vendors (read: breweries), the benefits are similar. Oftentimes, the booths populating a craft beer festival are local and up-and-coming breweries, looking to engage with their community. By selling custom t shirts – aiming to make a modest profit, but offering them for a reasonable price, so as to incentivize people to buy one – breweries get their name out there, with a little extra cash to go toward the business. It’s a win-win. Beer t-shirts are no longer simply the staple of college students; a lot of people want to support their local breweries, as well as show off (what we’re sure is) your cool design and logo. Just send your design over to R&P Prints and we’ll give you quality t-shirts for a great price, with a quick turnaround time.

Finally, custom t-shirts should be ordered by event organizers for the event staff. Events are hectic, with different groups (ticket takers, chip sellers, clean up crew, etc.) trying to coordinate with one another. Having event staff wear branded, brightly coloured t-shirts can help the event run smoothly and effectively. Also, it helps event-goers easily identify staff, if they have an inquiry or in case of an emergency. Get on ordering your custom t-shirts right away – we do custom t shirts in Ottawa and all across Canada.

Some might try and convince you that the best pairing for a beer is a wedge of citrus, or a bowl of potato chips, but don’t listen to them – t-shirts are the best accompaniment for a beer. (Well, okay, we concede that potato chips are pretty good too!). T-shirts help the event run smoother; they offer organizers and brewers an opportunity to add a revenue stream; and they provide breweries with great exposure. Come visit our website today or drop us a line so we can chat about your order. Cheers!

How To Start A Successful T-Shirt Business

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward. With e-commerce platforms in Canada like Shopify, there isn’t even much of a need for the traditional brick and mortar setup, and with our t shirt printing services in Toronto and other big Canadian cities, producing the shirts is a cinch.

There are a few steps involved in ensuring that your t-shirt business is successful, which we will detail in this post, but what they essentially boil down to is that you want to target quality at every step of the process, from the idea generating phase, all the way through to having your shirts screen printed.

Generating Ideas

This is the very first step on the road to opening a t-shirt store, and it involves recognizing a vacancy in the current market and carving out a niche. Go on Instagram and you will find very successful t-shirt businesses that create hip Simpsons t-shirts, or Toronto TTC shirts, or t-shirts based on 80s morning cartoons. Ideas are limitless, and this phase requires only that you brainstorm ideas and then verify that the ideas have not been done before.

Validating Those Ideas

Of course, you represent a very small statistical sample, and what you find attractive or marketable might not fit a broader taste. You want to validate your ideas, both with your own personal network of friends and follower as well as strangers. Reddit can be a very useful tool for procuring strangers’ feedback, as can Kickstarter. If your first ideas don’t happen to fly with people, don’t be bull-headed and press on with them, but also don’t be discouraged. Just head back to the drawing board.

Creating Designs

For this stage, you can either use online templates, or follow this Adobe Illustrator tutorial on t-shirt design. If you have a larger bankroll, you can also pay a designer to help with this stage, which will ensure that the design is finished properly and can be scaled to fit different items of apparel.

Choosing Quality T-Shirts And Printing

This is where we at R&P Prints are happy to help. Sourcing quality clothing can be difficult, but we stock the best brands at the best prices. Pair that with our superior t shirt printing services in Montreal and Toronto and you get a foolproof, quality, affordable experience. You don’t want to go through all the effort of validating and creating your designs, only to create low quality productions of them. And, as an added benefit, you can do all this from the comfort of your computer by ordering custom t shirts online through our website.

Deciding How To Sell Your T-Shirts

As mentioned, you can sell your t-shirts through an E-commerce platform and save on overhead costs, or you can open a pop-up store in the city. Try collaborating with an existing business, like a coffee shop, bike shop or bookstore to save money.

Marketing

The modern way to go about marketing a t-shirt company is to take to social media, integrating Instagram, creating a Facebook store and buying ads on both those platforms. This is a proven method for generating interest, but you can also couple it with some old school, word-of-mouth tactics. Take out a table at one of the many street festivals in the city and show off your new creations.

If you want to start a profitable business, or if you simply want an outlet for self-expression, a t-shirt business can be a low-stakes, fun and easy way of doing that. We at R&P Prints will make the process easier on you by ensuring quality materials, impeccable service and a quick turnaround time. Contact us today with your ideas!

Cotton Or Polyester – Which Should You Choose?

Forget boxers vs. briefs. Forget chunky peanut butter vs. smooth peanut butter, dogs vs. cats, coffee vs. tea… If you want a real rivalry, look at the old cotton vs. polyester debate, which has been raging ever since the latter fabric burst onto the scene back in the 1940s. Touted as a miracle fabric at its advent, polyester has had its ardent supporters, while others prefer the comforts of cotton.

Who’s right? Well, as we’ll explore in this article, no one is right, per se, and there are advantages to both. Certain scenarios call for one or the other, and when you’re ordering screen printing in Toronto from R&P Prints it’s best to consider the eventual use of the garment before deciding on a fabric. Here are some quick facts about cotton and polyester, as well as when to use them, and other fabrics to consider.

Cotton

The soft fibre of the cotton plant has long been used in cloth manufacturing, given its high cellulose percentage (around 90%, whereas hemp, for instance, has around 60% cellulose, and wood has 40-50%). Of course, prehistoric champions of cotton clothes didn’t know what cellulose was, and only knew that this fabric is breathable and comfortable, and the textile’s popularity quickly spread across the globe.

Polyester

Polyester is undoubtedly the more modern fabric. Whereas cotton was nature’s creation, polyester got its start in the laboratory of scientists Whinfield and Dixon in 1941, when they successfully mixed ethylene glycol and terephthalic acid, forming the basis for what is now one of the most popular textiles in the world.

When To Use Cotton

Cotton is the preferred textile for many businesses because of its breathability, softness, sensitivity on the skin, and its durability. It also shows screen-printing very well. When you choose a work uniform, you can’t go wrong with cotton, since your staff will likely be working hard in their uniform and polyester has the potential to get uncomfortable. If you want to get custom hoodies in Toronto for your sports team or event, cotton’s breathability is key.

When To Use Polyester

Nevertheless, polyester has its perks. You can wash polyester, stretch it, wear it, rumple it – you name it – and it will come out the other end in good shape. This isn’t a fabric that wears out easily, so if longevity is a major concern, perhaps polyester is right for you. It also wicks moisture well, making it great for sportswear like basketball shorts and jerseys.

Other Fabrics To Consider

At the risk of making it seem like there are only two choices, it should be said that there these aren’t the only fabrics out there. There’s rayon, spandex, silk, jersey… the list goes on. Also, there are blends between cotton and polyester that take some of each fabric’s benefits and put them together. If you want to get a sense of the great plurality of fabrics out there, as well as the infinite creative things you can do by printing on them, look at some finished products we’ve made, on our website.

The debate may yet rage on, but if you know what you are going to use the fabric for, the choice between cotton and polyester becomes easier to make. In summary, use polyester in heavy usage situations where warmth isn’t an issue, and use cotton for situations where comfort and breathability are key. Whichever fabric you choose, one thing you don’t have to worry about is the quality of the screen-printing – we’ve got that well taken care of!

Branding And Colour: The Psychology Behind Your Logo

Picture this: you’re driving down the street looking for a place to eat when you spot two restaurants in the distance, one of them has a brown and yellow logo, and the other one has a green logo. Which would you guess was the healthy restaurant? And which would you guess was the home-cooking restaurant? You’d have to concede that the green one is likely the healthy one, and the brown and yellow restaurant might serve burgers and fries.

This is a straightforward example of what is, in fact, a complex and sometimes divisive area of marketing – colour theory. Now, in our example, the colours almost directly correspond to the products sold (green salads, and brown and red burgers) but more often in the realm of marketing you’ll find colour theory as it corresponds to emotions, cultural associations, preferences and other intangible connections. This is all to say that when you create your logo and come into R&P Prints for custom t shirt printing in Toronto the colour you choose could greatly affect people’s perception of your brand.

In Satyendra Singh’s 2006 book Impact Of Color On Marketing, he determines that 62-90% of people’s assessments of brands are based on colour alone, and that colours not only serve to differentiate businesses, but also to affect the mood and feelings of consumers. Through his studies he found that colours were able to “increase or decrease appetite, enhance mood, calm down customers, and, reduce perception of waiting time”, among other things. That’s pretty astounding, considering it’s a facet of marketing that a lot of people don’t even think of. In the spirit of colour theory, then, let’s look at a few common colours, and what they evoke or represent.

Red is a colour you see often in logos – Coca Cola, Netflix, McDonald’s and YouTube, all giant corporations that have opted to go the red route. It is a bold, excited colour that conveys energy and passion. Run a little thought experiment in your head: try and picture the Apple symbol in red, and think about how that changes its meaning. Apple is known for its steely, calm silver-grey logo, a beacon of tranquility and effortless grace, and changing it to red would upset that branding. In other words, if you own a yoga studio in Montreal, and are looking for the best custom t shirts Montreal has to offer to promote your business, don’t go for one of our red shirts!

Instead, maybe go with blue, which is a cool, peaceful colour. It often sells a sense of trust and dependability as well, which is probably why three of the biggest social media sites – Facebook, Twitter and LinkedIn – use it as their colour. Yellow is a bright, sunny, optimistic colour; you’ll see it on brands like Sun Chips, National Geographic, Nikon and Ikea, where it conveys a sense of youthful optimism. Green, as mentioned, is often used to reinforce the idea of growth and health – some companies like Whole Foods do this to market their healthy products, whereas, it must be said, some companies like BP do it to cover up the less healthy effects of their business practices.

When you go to get your custom t shirt printing done, consider how the colour of the logo and the colour of the shirt could effect people’s perception of your brand. Think of it as yet another tool you can use to make your marketing as strong and effective as possible.

4 Tips For Creating Perfect Event Apparel

Summer can sometimes seem like an endless parade of events, with fun-runs, charity sporting events, food festivals, street festivals and family activities, to name just a few. This is great for local businesses because it offers up a multitude of chances to get out there, get involved and drum up interest.

The best way to get noticed through these events is with custom apparel – either by giving away custom apparel or simply by having event staff represent your business in some custom printed clothes. Seeing as R&P Prints offers the highest quality custom t shirt printing Toronto has to offer, we’re in a unique position to help businesses with specific advice on how to maximize the effectiveness of their event apparel. This article will offer up four tips on how to create the best clothes for your upcoming event this summer.

Figure Out Sizing

Sizing can be a real headache when you order bulk clothing, especially t-shirts. You want to be accommodating to everyone, but you also don’t want an excess of one certain size leftover at the end of the day. If you are ordering for event staff, try and take a poll beforehand to determine which sizes to order – this is the ideal way to go. If this isn’t an option, or if you are giving the custom apparel out as a branded giveaway, order more mediums and larges, as those tend to be the most common sizes.

Choose Context-Appropriate Clothing

We have sportier clothing that would easily suit a specific sports event, like our New Balance 5K Tech Run Tee for charity marathons or our simple Baseball Tee for softball events. We have awesome golf tees for your upcoming charity golf tournament. And if you are holding an evening event, anticipating cooler weather, we make custom sweat shirts perfect for the occasion.

Turn The Volume Up

Well, of course clothes don’t have a literal volume, but what we mean by this is that brighter clothing tends to attract more attention. Rather than go with the standard white, grey or black this summer, stand out with vibrant, unique colours like teal, safety orange, lime green, sapphire and daisy yellow. Not only do bright colours fit the spirit of summer better, but they make more of a quick impression on people.

Get That Logo Printed Right

Your logo is your business’ flag – and you have to be able to fly that flag proudly. At R&P Prints we’ll work with you to ensure that your logo is positioned correctly, that it’s the right size and that it is printed onto your custom apparel with the utmost care and attention. If you have any questions about getting your logo onto an article of clothing, contact us to learn more about the process.

Whatever event you choose, it’s important to represent your business, and the best way to do that is with custom-printed clothing. Give away t-shirts as part of a contest, give away hats as part of a sales promotion, or deck your employees out in the company logo. There are numerous ways that custom apparel can have a positive marketing impact this summer, but make sure you do it the right way. Contact R&P Prints and let us help make you the perfect custom clothing for your summer event.

Why Summer Is The Perfect Season For Promotional Swag

Winter in Canada can be tough on businesses, especially those brick-and-mortar establishments that rely on foot-traffic as their main means of exposure. So naturally, when the weather gets better, Canadian businesses look to launch compelling marketing campaigns, vying for consumers’ attention out in the streets and over social media.

And, yes, social media marketing campaigns are just fine for what they try and accomplish: they cast a wide net and rely on that numbers game to drum up impressions. Nothing particularly wrong with that, but it can’t be your only marketing strategy, not when the hot weather is pushing consumers outdoors. This summer, market your business with promotional swag – as a leading custom t shirt printing company in Toronto we know the value of promotional apparel, and have seen it work its magic for businesses. Here’s why, this summer, you should market with swag.

First off, more people are out and about, attending street festivals, touring around downtown and lounging on the beach with friends. No doubt people are still online, as, increasingly, phones become a larger part of our lives, but people are more engaged when they’re outdoors. That means that if you want to effectively target potential customers, you should meet them in the street. Take out a table at one of Toronto’s many street festivals, set up a promotional booth near a popular beach or hit up Yonge Dundas square. There are plenty of opportunities to share your business in person with people.

And when you do meet them outdoors, give them a promotional product they will actually use. Really, what are people going to do with an umpteenth pen or keychain? Not a whole lot. But if you hand out promotional apparel, like custom printed t-shirts and hats, you’re almost guaranteed that the recipient will use them. Not everyone has a large stock of t-shirts kicking around, but when summer rolls around they will want something to wear – that’s where your business enters, offering a shirt with your name and logo. They get a free article of clothing, and you get free advertising when they wear it.

As far as costs go, this kind of advertising is very efficient, as you can place a bulk order of custom t shirts for an inexpensive price and have them last a very long time. People will repeatedly wear that t-shirt, providing you years of continued advertising. The same can’t be said about Facebook ads, which are ephemeral and only intermittently effective. With promotional apparel, not only do you see a long term return on investment, but you also see an immediate one as well, as recipients, grateful for receiving a usable gift, are likelier to use or engage with your product.

The bottom line, really, is that during the summer your marketing dollars are better spent engaging with people in person, offering them functional items in exchange for engagement. Who doesn’t like to receive a hat, a t-shirt or even a gym bag? You could even offer these things as part of a little contest giveaway, one of those booths where people are encouraged to step up, spin a wheel and land on a prize – they’re fun, without clubbing people over the head with a marketing tactic. If you want to place a bulk order of t-shirts or hats for your summer giveaway, you can always contact us to learn more about our products and service.

At the end of the day, it’s about making potential customers happy, and joining in that sense of joy and community that summer tends to bring out of people.

How To Create A Compelling Brand Identity

Normally, people don’t consciously pay attention to the typeface, tone, images and taglines surrounding a business, but all those things are immensely important in influencing how a consumer feels about a brand. The sleek solo image of Apple’s apple, devoid of text and rendered simply in either black or white – this conveys a minimalist, streamlined approach. The big, emblem-style Harley Davidson grill – it conveys power and history. Or how about Nike’s trademark motivational slogan, “Just Do It” – it conveys a fierce, aspirational spirit, as well as a no-nonsense attitude.

These visual cues all circle around a business forming its brand identity, but many of them, because of their sheer size and influence, make it look easy. In reality, creating a compelling brand identity can be hard work, a product of research, introspection, craft and visibility. In this article, we’ll look at how you can create a compelling brand identity, from the first conceptual steps all the way to putting your brand on clothing, whether you’re t shirt printing in Toronto or creating custom hats in Montreal.

Creating From Scratch Or Adapting?

The first question you’ll confront is whether you’re creating a new brand design, complete with a new logo, typeface, slogan, etc., or whether you’re simply updating your existing brand. Was your branding just not working? It may be that a full overhaul is required. On the other hand, if you feel as though customers or clients recognize and have positive associations with your branding, but that it’s simply out-dated, you will want to adapt and modernize it.

Understanding Your Audience

A key tenet of business is knowing your audience – or demographic – and this is no less important in the world of branding. Who is this for, and what does that audience respond to? Pop-tarts, for instance, doesn’t go the Apple route with a simple austere logo because that’s not what their audience will respond to; they go for a big, bright, bursting text-based logo that appears to imitate the colourful breakfast treat popping out of a toaster. What works for one brand will not necessarily work for another, so it’s important to take time to understand your audience.

Setting Yourself Apart

There are certain brand designs – like the so-called “hipster-style” logo, with its arrows and antlers and moustaches – that have been done to death. Do some research. Look at other brands similar to your own and think of ways that you can differentiate yourself while remaining visually striking and true to your audience.

Getting Your Brand Out There

Custom apparel is the easiest and most cost-effective way to get your brand out there in the world, whether you’re handing out custom hoodies in Montreal or creating a custom uniform for your Toronto staff. Having your staff wear your branding links it to a sense of professionalism, and giving out promotional apparel with your branding on it boosts visibility and makes unique impressions with potential clients or consumers.

Cultivating A Positive Brand Image

Another way that giving away branded apparel can benefit your business is that it creates a positive association. People love receiving gifts, and when they receive a gift with your logo or name on it, they associate that goodwill with your brand. Brand association is an important, if difficult to control, aspect of business, and you want to do all you can to make sure it’s positive.

Finally, what it comes down to is pairing your branding to the right medium. Custom apparel is always a good vehicle for branding, but you want to tailor it even further. Own a gym, for instance? Look into our selection of activewear for your branding. This extra step ensures that your branding will be delivered in a manner fitting its tone and audience.

Create your compelling brand identity today, and get it out there in the world with R&P Prints’ custom printed apparel.