Category Archives: custom shirts

How Custom Apparel Can Help You Up Your Trade Show Game

How to create a trade show booth that’s both catchy and informative, that conveys your brand and message quickly and leaves the attendees with a positive feeling? There are a number of ways to go about achieving this, from prioritizing eye-catching copy and graphics, utilizing the space on your back wall, and developing key talking points to hook prospective clients or customers. But one of the most effective ways to up your trade show game this summer is to make use of custom apparel, both as a catchy uniform and as a promotional product.

Let’s start with how you can use R&P Prints custom clothing as a uniform during your trade show, and look at some of the benefits of sharp, custom-made attire. In a room literally stocked with competition (or at the very least non-adjacent businesses vying for the same people’s attention) standing out is a key priority. And while your display can get you half of the way there, with bright attractive colours and zippy copy, the rest of the responsibility is on you – how you look, and how you present yourself.

You don’t want to dress like an old-timey huckster in a three-piece suit (that would be a little off-putting), but you don’t want to overcorrect the other way and look slovenly. Striking a balance in your attire as well as your mannerisms is the real key to success. Choose custom apparel that straddles the line between professional and casual; this could be as simple a well-fitting t-shirt with a well-designed, printed logo, or it could be a collared polo shirt with your logo expertly embroidered. And when you go to give your pitch, let your speech reflect that balance as well: you don’t want to come across as though you’re only there to sell attendees something, so add some levity in the form of jokes and banter.

Custom apparel can also set your trade show booth apart when it’s used as a promotional item. While other booths spend their money on pens that, frankly, attendees are going to shove in their bags and forget about later, your booth can offer something different. Something that people actually want to receive. You can get hats with your logo emblazoned on them, get custom hoodies in Toronto with your business’ name across the back or go for the classic, always-popular branded t-shirt. Whatever items you choose, display them prominently at your booth and watch as people swoop in to hear your pitch with open ears. Because of the psychological principle of reciprocity, attendees will feel they owe you their time in exchange for the gift.

Giving people things they will actually use also has its consequent benefits. If, for instance, you give attendants custom hats and headwear that they can wear year-round, they are essentially providing your business year-round exposure, as they wear their hat (with your logo) around to various functions and out in public. It’s a strategy, therefore, that not only pays off in the moment, as attendants pay closer attention to your pitch, but also in the long run as attendants continue to wear your branding out and about.

There will always be bigger displays than yours, businesses that spend an arm and leg to deck their booths out in glitzy, cutting edge attractions. But you don’t need any of that. With summer trade shows aplenty about to hit Canada, make the most out of your booth by utilizing custom apparel both as a uniform and promotional giveaway.

 

How To Set Up A Profitable Merch Table

So you’ve got most things down pat: you’ve got a unique sound, and an ensemble of talented musicians who, by some miracle, work really well together. Your gigs are well attended (and not just by your friends) and you’re making a little bit of money from the door. But you want more – you want to be a household name, or, at the very least, move to bigger and flashier venues. In order to do that, you need to market yourself, which is where your merch table comes in; not only does it pull in extra money, allowing you to tour more or buy better equipment, but it also gets your name out there.

In order to set up a successful merchandise table, you first have to start with quality merchandise, which should be a given. No stranger to big orders and quick turnaround times, we here at R&P Prints know our way around great band merchandise and will work with you to choose clothing, hats, bags – whatever you want – and ensure that it’s styled to your liking. Unfortunately, if you choose an inferior quality screen print shop, those band t-shirts won’t last very long, cracking and peeling in the washing machine after a few months, which isn’t good because you can consider those shirts like free advertising – and the short they last, the fewer people they’re going to reach.

Another tip for creating a successful merch table is to think outside the box. Sure, you want to have the old classics – the t-shirts and pins – but shake things up a little by adding other articles of clothing. There’s no rule saying you can’t do sweatpants, for instance, and in fact it might be on brand if you’ve got more of a slacker-rock vibe; or you could do hats, for more of a “sports team” aesthetic. The options are limitless for custom clothing with your logo on it. Consider your band’s brand and then pick an article of clothing that you think your fans will like – it’s as simple as that.

Next, you want to make sure that the display itself is well lit. There’s no use going through all the hassle of making great quality printed merchandise, with a carefully chose typeface and logo, only to render it invisible by the dark. Most music venues are pretty dark, but that doesn’t mean your merch table has to be. Drape some string lights around the table, or toss in a few bespoke lamps to give some ambience and also ensure that people can actually see what they’re purchasing.

The merch table should also be well stocked. There are few things sadder than a completely bare bones table with two CDs and two shirts for sale; it can you make you look a little bush league and smalltime. At R&P Prints, your custom t shirt expert in Toronto we can do a large, bulk order for you, meeting both your deadline and your budget. After all, the more merchandise you have available, the more profit there is to potentially make.

Finally, advertise it! Too often bands don’t want to advertise their merchandise for fear that it sounds awkward, but it is an important part of making money and getting your name out there. When you’re onstage, let everyone know where they can find your stuff – they’ll appreciate it, and you’ll make more sales, garnering more attention. Sounding great is only half the battle (OK, well, probably a little more than half). You also have to market yourself, and the best way to do that is with high quality, custom apparel that your fans can wear.

Reinforce Your Brand This Winter With Printed Fleeces

Regardless of how great your holiday season sales were, there’s still a real need to keep those figures high throughout the winter. Brand reinforcement – that is, keeping your brand on the minds of both new and existing customers – is of the utmost importance in these slower months, and a terrific way to achieve that reinforcement is through branded clothing, either for your employees or your customers. Nothing screams “winter” and “quality” quite like a fleece jacket, so let’s start there – when you screen or embroider your logo on a jacket with R&P Prints you’ll be able to boost both your brand’s visibility and customer perception.

In order to successfully reinforce your brand you have to do some viral marketing. The core of viral marketing is visibility, and while social media has popped up to do a lot of that work for businesses, we shouldn’t neglect the effectiveness of physical viral marketing – namely, branded products. When you give printed items to your employees or customers, especially items like fleece jackets that are emblematic of quality, those customers and employees become like brand ambassadors, wearing your logo (and other information) around in public.What’s more, by using our screen printing and embroidery services on a fleece jacket, you associate your brand’s logo with quality (an association that was probably already there, but that kind of thing can always use reinforcement!). As many know, having well-dressed employees does a lot for a company’s image, but in the chillier months those branded shirts often get covered up with non-branded jackets, rendering them ineffective. With printed fleeces, you kill two birds with one stone: you get well-dressed employees, and you get year-round brand reinforcement.

Take for instance the Chips Thermal FZ, which you can take a look at on our website: it’s a smart, zippered fleece jacket, made with insulating quilted fleece and leather trim. It’s a jacket that employees (or some lucky customers) would be happy to wear out, even on off-hours. There are also a number of other jackets to choose from, as well as hoodies and pullovers. The important thing is that they’re quality products to begin with, and we do a quality job embroidering or screening them. When your employees wear these fleeces home on public transit, or while out running errands, they’ll definitely catch the eye of passersby.

And it’s not only brand reinforcement that these fleeces help with – they also improve employee morale, and create a unified work culture. When an employee receives an item of quality from their company, like a fleece jacket, they feel a greater sense of belonging, something that can be traced directly to productivity. And according to the Harvard Business Review, employee engagement, of the kind you get when you give out good quality clothing, doesn’t only boost productivity – it boosts a business’ rate of success. It may seem like a small gesture – giving your employee something valuable and wearable – but it really does have far-reaching positive consequences.

If you’re looking to get your logo and info printed on a fleece jacket, or on any other clothing item, like polo shirts, safety wear or work wear, contact us anytime and we’ll be more than happy to help. We know as well as any business the importance of brand awareness and brand reinforcement, and we also understand when businesses are cautious about expenses, which is why we offer free estimates and delivery, and great prices. Don’t let your brand suffer in the cold weather – let us emblazon your logo on one of our fleeces to help you brave the cold!

Give Your Sports Team The Winning Edge With Custom Activewear

With winter in full swing, both corporate and recreational teams are suiting up, playing hockey, basketball, and a number of other indoor sports. And with spring around the corner (it’s a long corner, but it’s still on its way!), teams are also starting to prepare for outdoor sports, like softball and soccer. While you can assemble the best players you can find, and practice often, the lifeblood of a good team is still in the uniform. Take the first Mighty Ducks movie for example: they were a ragtag group of youths until their coach (played impeccably by Emilio Estevez) stuck that iconic green jersey on them, and then they all started to play as a team.

Here at R&P Prints we like to think of ourselves as that Emilio Estevez figure: bringing teams together through the power of beautifully crafted sports clothing. We offer all sorts of different products, suited to an array of different sports. Take, for instance, the Baseball Tee or Youth Baseball Tee we offer, which comes in a variety of sleeve colours – royal blue, red, black and navy – to suit your team logo and design. Or take the Caliber 2.0 Polo, whose moisture-wicking and breathable fabric would be perfectly suited for a group golfing shirt.

Regardless of what sport you play, we’ve got activewear products to suit your team. We’re deep into basketball season now, and if you’re part of a recreational basketball league, or have aspirations to start one, come talk to us. The Pro Mesh Reversible Tank Top we offer, for example, makes for the perfect basketball jersey, and our on site graphic designers will work to meet your vision. Our associates are also on hand to make sure that you stay on budget, getting the best quality uniform for the best price possible.

And uniforms really can give a team the winning edge. Whether you’re a professional team looking to best a long-time rival or a recreational team looking to dominate your Friday night league, you need to have an identity in order to play well together. That’s the first thing a uniform helps with. It creates a team identity, which translates to better engagement and teamwork. The other advantage of getting sport-specific team uniforms, especially those of good quality clothes, is that they’re specifically designed for that sport. Instead of showing up to a basketball game in a stiff t-shirt, and drenching it in sweat, show up in a mesh tank top, which stays breathable while allowing your shoulders a full, unencumbered range of motion to make your shots.There are even some theories out there that go so far as to assert that the colour of your team uniform can give you a winning edge. Take for instance this Scientific American article, which links Scarlet-coloured uniforms with sports success, citing evolutionary psychology as the driving factor – apparently “red” is a natural signifier of dominance! Whether you buy that or not, you have to admit that uniforms help a sports team, both by unifying them and by providing them the proper attire to play the game.

If you want to spark some ideas, check out our exhaustive list of attire on offer, or peruse through our gallery of finished products to see the fine work we’ve done for other teams, like the hockey jerseys we’ve printed. Whatever your sport of choice may be, we’ll find a way to make sure you play in style.

4 Reasons Every Business Needs Custom Shirts

A successful business requires a number of different things: visibility, good customer perception, and a dedicated, unified team of employees, to name just a few. Those aren’t necessarily easy goals to achieve, but they can be easily reinforced by something as simple as embroidered shirts. Acting as a viral advertising campaign, a uniform, a token of customer appreciation and a beacon of quality, a quality custom shirt, like the kind we make at R&P Prints can make a significant difference in the success of your business. To expand on those points a little further, here are four reasons that every business should consider getting custom embroidered shirts.

  1. A Sense Of Unity

This one is on the employee end, and has to do with creating a unified team. If, for instance, one employee comes to work in a flashy, designer shirt, and another in a shabby old shirt they got in a case of beer years ago, that’s going to create disparity and a disjointed workplace dynamic.

If, on the other hand, everyone on your team wears the same (or similar) thing, like a custom embroidered polo or t-shirt, the playing field is levelled and employees are more likely to work together as equals.

Wearing the company logo also reminds the employee of the job in front of them, and pushes them to keep achieving. Giving out custom embroidered shirts to your employees might amount to a small psychological difference, but it can have great implications on productivity, morale and a communal sense of belonging in the workplace.

  1. Easy Advertisements

When either your employees or your customers wear branded shirts out and about in public, they become a small army of viral marketers, boosting your brand’s visibility. If you want an easy way to advertise that customers actually appreciate (more on that below), get custom embroidered t shirts and give them out at a trade show, fundraiser or as part of a free giveaway promotion. Customers will gladly wear a well-made shirt, and you’ve got yourself a bunch of walking billboards. The best part is that you get to skip the lengthy market research and advertising steps, which can be prohibitively costly, and go straight to the source: the customer.

  1. Customer Appreciation

As mentioned, not only do embroidered shirts function as advertising, but they also function as tokens of appreciation to potential and existing customers. There’s no quicker or more effective way to curry good will with a customer than to give them something. This is because of the Theory of Reciprocity, which holds that humans feel naturally indebted to someone when they receive of a favour or gift from them, and will try and return the favour somehow. For marketers, that amounts to a simple adage – tit for tat.

  1. The Look Of Quality

At R & P Prints, we’re proud to offer tons of t shirt companies to choose from as well as polos, sport shirts, button-ups (the list goes on!), each of great quality. And in order for all the about points to work well, in order for the shirts to create a sense of unity, create visibility and customer appreciation, they need to be of good quality. Anything you put your logo on, whether it’s your office, your company vehicle or your shirts, acts as an extension of your company, communicating your values and merit to the public. It is of paramount importance, therefore, that you get quality embroidered shirts, like the kind we offer.

If you’re interested in getting custom embroidered shirts for your business, don’t hesitate to contact us with any questions – we’re here to make the process as easy and cost effective as possible.

Vinyl T-shirt Printing vs. Screen Printing

Vinyl T-shirt printing or screen printing? Which one should you choose for your custom clothing? These are questions that many of us ask when we’re looking to outfit an entire team or create custom swag for our employees. While both printing options have their benefits, screen printing is generally favoured by printing houses and designers.

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Custom “Ugly Christmas Sweatshirts” for the Whole Family

This year, it’s actually possible to order your very own custom ugly Christmas sweatshirts. Much like the ugly sweaters from previous holiday seasons, R&P Prints offers custom ugly Christmas sweatshirts for the whole family. And best of all, they can be custom designed to be totally ugly.

Intentionally ugly Christmas sweatshirts are a fun way to celebrate. With the added option of custom designs, R&P Prints has opened up a whole new world of custom apparel. Shoppers can choose from a huge selection of sweatshirts and hoodies, in countless colors and shades.

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Time to Start Thinking About Custom Christmas Shirts

Nothing conjures up the holiday spirit like a custom printed Christmas shirt. And nothing makes it more personal than ordering online from R&P Prints. Custom printed attire is both unique and personal – it’s something truly memorable at a special time of year. For family and friends, young and old, custom Christmas shirts are sure to please, and a great way to spread Christmas joy.

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Order Your Superhero Shirts in Toronto

Halloween is coming up and costume shopping can be a burden and expensive. Instead use your creativity and your child’s creativity and order your own custom-designed superhero t-shirts to make a Halloween outfit for them. When it comes to superhero shirts in Toronto, it’s more affordable than buying from the big box stores. From Spider Man to Batman, from the Hulk to Wonder Woman, and from Thor to Wolverine, screen-print your own Halloween costume. Continue reading