Category Archives: custom shirts

How To Make The Most Out Of Your Trade Show Display

You have gone through all the trouble of researching the right trade show, registering for the event and paying for a space on the floor. Now it’s time to consider how to draw people in, how to get them interested in your pitch, your company and your products or services. For startup companies, a trade show can be a great way to gain crucial exposure, and even for established businesses it can spell the difference between a good year to come and a not-so-good one. With that in mind, here are a few ways you can make the most out of your trade show display this year.

Offer Custom Apparel

Promotional giveaways are a must at trade shows, as it makes that all-important first impression. If you want to really make a quality first impression, though, you need to go with custom apparel. Perhaps here at R&P Prints we’re a little biased, but we’ve seen custom t shirts in Toronto trade shows draw people in like bees to honey.

The fact of the matter is that people love getting free apparel. And because people are inclined toward reciprocity (that is, responding to a positive action with another positive action), they are much more likely to hear you out, and more likely to want to support your business. It’s an inexpensive way to attract people, and can be much more effective than a costly tech display.

Have A Clear, Concise Message

It’s often said that “brevity is the soul of wit”, but brevity is also the soul of a sales pitch, especially when you’re trying to attract people inundated with options. You want clear, attractive copy that gets to the point so that any passer-by can glance at your display and have a good idea what you’re about.

Make sure whoever is working the booth is visually conveying that message as well. Whether it’s yourself or an employee, wear some kind of branded apparel, which could be as simple as the custom apparel you are handing out. You can order custom hoodies in Toronto through us that would be perfect for a trade show – just give us some advance notice and we’ll work together to make you the perfect trade show apparel.

If Possible, Demo Your Product Or Service

People can only conceptualize so much before they need to see something in action. Do you have a new product you’re launching? Let people try it out. If you offer a service like, say, website design, let people see some of the work that goes into making the end product. Allowing people in on the process or experience of what you’re selling can be a very effective form of advertising.

Don’t Be Afraid Of A Little Pizazz

Finally, take the opportunity to go big. If you have the budget, generate buzz by creating a visually attractive display, with large screen video monitors and flashy lighting. But if you don’t have the budget, don’t fret. Read through this Inc. article, which has some great advice on running a trade show both; they recommend incorporating humour and an overall sense of fun in order to (inexpensively) differentiate yourself from competing booths.

Trade shows are all about attracting new business. Make use of R&P Prints’ t shirt printing services in Montreal and Toronto to create compelling promotional products. Be succinct in your messaging. Demo your product or service, and introduce a little pizzazz into your booth, regardless of budget. Follow these easy steps and you can make the most out of your next trade show display.

4 Tips For An Incredible Frosh Week

Frosh week is one of those uniquely Canadian university experiences. Sometimes referred to as “Orientation week” (usually by the administration), frosh week is a weeklong string of exciting events for freshman, which all serve the purpose of acquainting you with your new university, and therefore your new life for the next for years. Events like college bed races, concerts, paint parties, BBQs, parades and scavenger hunts – to name just a few – all compete for your attention, to help you celebrate the beginning of your higher education.

And the best frosh weeks do it in style. We’re talking a lot of custom made t-shirts, hoodies and sweatshirts, with logos ranging from the tame to the absolutely absurd. No idea is too big or bold, and if you want the best screen printing in Toronto for your frosh apparel, R&P Prints is the way to go. Let’s look at a few tips for maximizing your frosh fun.

Suit Up

Get into the school spirit with custom printed t-shirts. Wait around long enough and someone is bound to hand you a t-shirt, usually with the name and logo of the university on it. But if you want to really take matters into your own hands, order custom t-shirts in bulk that are a little more playful. We’ve seen ones that say “New frosh, who dis?” in a text bubble, or ones that have the university name, but the design is made to look like a summer camp. And if the weather is still chilly, you can always get quality custom sweaters in Toronto for your frosh week. Your imagination is the limit here.

Get Out Of Your Comfort Zone

Frosh week is as much about meeting people as it is about getting to know your new school. Everyone’s in the same boat as you, so don’t be afraid to talk to people. Sure, you’ll probably have to suffer through more than one awkward conversation, but with any luck, at the end of the week, you’ll have made a couple new friends. Friends that you might even have for life. Not sure how to go about it? Here’s a list from Psychology Today about how to meet strangers at parties.

Learn About The City And The University

Familiarize yourself with public transit, because chances are at some point over the next however many years, you are going to need it. Also, take some time away from the excitement to, you know, actually orient yourself on campus; familiarize yourself with the different buildings and memorize how to get around. There should be pamphlets with floor plans kicking around, so ensure you get your hands on one.

Rest Up

As much fun as frosh week is, it precedes a difficult few weeks, i.e. the beginning of the semester. There’s an old university saying: “studying, partying, sleeping – pick two.” In this case, you’ll want to pick sleep, at lease towards the end of frosh week.

It will all be over before you know it. Get your custom t shirts printed in Montreal or Toronto now, in time for frosh week, and celebrate in style. Make some new friends, get to know your new home and remember to catch up on some sleep once it’s all over.

Get Started On Your Back-To-School Custom Apparel

The students don’t want to think about it. The teachers don’t really want to think about it either! But the plain fact is that, even though summer is still fresh in our minds, the beginning of next school year still looms in the near distance. Teachers and school administrators are notorious for their ability to plan ahead, which is why we’re rolling out – in the summer, no less – our guide to custom school apparel.

Custom apparel is important to school identity, and, as we’ll discuss in this article, is fundamental to fostering a sense of unity, equity and school pride. Whether it’s custom shirts for the theatre club, custom sweatshirts for the graduating class, or just a bit of school spirit on a toque, we at R&P Prints are here to help. Might as well start thinking about it now, so you can start selling in September!

Spirit Wear

Spirit wear is that catchall term for any custom apparel that can be worn with pride by anyone at the school. You don’t have to be a grad, nor do you have to be part of the football team or the chess club; merely your enrolment in the school is criteria enough for you to express your school spirit with an embroidered toque, custom hoodies and sweatshirts or screen printed activewear. School pride is the process of creating a shared community among kids of all different backgrounds and styles, and having standard, custom apparel, emblazoned with the school name and/or logo is the perfect way to achieve that.

Grad Clothing

When you’re 17 or 18, graduating school is the biggest accomplishment ever. It’s like retiring! Grads are justifiably going to want to show off that looming accomplishment, and the best way you can let them do that is to give them access to some awesome grad clothing. It doesn’t have to be anything too fancy or loud – just some custom screen printed t-shirts, sweat pants and hoodies should do the trick. If possible, consult with some grads on the design. They might enjoy having a say!

Group Tees

For many school students, school is half about what they do in their extracurricular time. Being a part of a team or club – whether it’s sports, music, theatre, gaming, etc. – can be a large part of a student’s identity, as well as friendships, so see if they want to design custom t-shirts for the group. These ones can be a little less generic; they can be a great opportunity for students to flex their creativity and come up with their own design.

Choosing The Right Screen Printer

Where school apparel is concerned, one of your main concerns is probably trying to keep prices manageable. After all, parents have all sorts of other expenses to worry about. At R&P Prints, we offer the highest quality at a cost-effective price, and we offer free estimates. If you’re interested in getting the ball rolling early on custom school apparel, give us a call today or check out our website for more information. You get huge benefits when you buy wholesale custom uniforms, so be sure to ask us about that too.

It’s true: no one wants to think about September, not while the weather is this hot. But if you want to get a head start on ordering school apparel, call us anytime for a free quote. You bring the design to us, and we’ll bring the school spirit to you.

4 Reasons Even Simple Corporate Clothing Can Benefit Your Business

Branded corporate clothing – a uniform, in other words – is used by many businesses for a number of reasons. Most large chains require a uniform of some kind just to reinforce the company’s brand, and project a single, unified front. For other businesses, uniforms serve an altogether more practical purpose, keeping employees warm in a cool warehouse, for instance, or safe while working amid hazards.

Whatever the reason, we think the point can be conceded that uniforms benefit businesses. And they don’t need to be costly to do the trick, either. You don’t need tailored, bespoke suits for your employees just to convey professionalism; often, a quality t shirt printing company in Toronto is all you need to reap the benefits of corporate clothing. That’s where we at R&P Prints come in! As if you needed any extra convincing, here are four reasons that even basic corporate apparel, like t-shirts, sweatshirts and active wear, can have a grand positive impact on your business.

Branding

From general qualities like the type of clothing you choose or the colour you choose it in, all the way down to the specific logo you put on it, every choice you make for your corporate apparel can be a branding opportunity. We’ll take the quick example of a golf shop that uses green grass a lot in its motifs (that is, in its branding and its store design). Your company apparel might be a green polo or golf shirt, to reinforce this motif; or, if you didn’t want to overload your brand with green, you would choose a neutral colour, like white, for the shirt, with a simple green logo. Whatever you choose, corporate clothing is a great way to reinforce your brand by making your logo, info and colours visible to people.

Company Pride

Uniforms are often a powerful expression of company pride, a clear indicator that employees align themselves with the company. Even the humble t-shirt, when worn by a group of employees, conveys a unified workforce. If you want to learn more about your options for t shirt printing in Montreal or Toronto or Ottawa, get in touch with us about bulk orders. We offer a wide array of products – t-shirt and otherwise – that would be perfect for company uniforms.

Employee Incentive

One good reason that corporate clothing benefits a business is that it incentivizes the job. Employees don’t have to worry about spending money on their own clothes for work, because they know they’ll be provided with a uniform.

Projecting Professionalism

As mentioned, uniforms convey a unified workforce, which is as important for optics as it is for company pride. This Chron article sums up the influence of uniforms on professionalism very succinctly: “Consider the visual impact of military, medical and public safety uniforms, which allow the public to immediately identify individuals who are doctors, nurses, police officers and soldiers… an over-relaxed or casual dress code can translate to an over-relaxed, casual attitude toward performance.”

Safety & Security

Finally, corporate clothing benefits a business by improving security and, in some instances, safety. A uniform allows everyone at a business, security forces included, to determine who works there and who doesn’t, discouraging intruders and making it simple for employees to congregate in the case of an emergency.

These are just a few of the great reasons for implementing a corporate clothing policy. If you’re interested in taking your business to the next level with a slick, quality new uniform, contact us to learn more about our amazing products and screen printing services.

What Pairs Perfectly With A Beer Festival? T-Shirts!

Summer means many things to many different people – but for beer enthusiasts, summer is all about the suds, and there’s no better place to enjoy a variety of local craft brews than at a summer beer festival. And it’s not just the die-hard beer fans making the trek out – it seems like the average Canadian can’t get enough of that signature mix of sun and beer that a festival offers. That’s pretty apparent when you take a look at the growing list of beer festivals being organized across Canada, a number that’s skyrocketed in the last decade or so.

It’s easily apparent what the appeal is for event attendees, but what about the organizers and vendors themselves. Well, a beer festival can be awesome for up-and-coming as well as established breweries, not only because of the lucrative sales opportunity but the added bump in exposure as well. The organizers, similarly, stand to make a lot of money on ticket sales. The question is, how do you maximize the revenue potential as these festivals? The answer is (perhaps literally) right under your nose: t-shirts.

For organizers of these events, printing custom t shirts in Toronto (or wherever the event is taking place) makes for an added revenue stream, as well as a year-round advertisement for next year’s event. Think of the beer festival t-shirt like a band’s tour t-shirt – people want to commemorate their experience at the event, and show their satisfaction. Selling t-shirts at a merchandise booth can even help fund next year’s event. Also, offering potential sponsors a spot on the shirt can help sweeten the deal, making funding the event easier.

For vendors (read: breweries), the benefits are similar. Oftentimes, the booths populating a craft beer festival are local and up-and-coming breweries, looking to engage with their community. By selling custom t shirts – aiming to make a modest profit, but offering them for a reasonable price, so as to incentivize people to buy one – breweries get their name out there, with a little extra cash to go toward the business. It’s a win-win. Beer t-shirts are no longer simply the staple of college students; a lot of people want to support their local breweries, as well as show off (what we’re sure is) your cool design and logo. Just send your design over to R&P Prints and we’ll give you quality t-shirts for a great price, with a quick turnaround time.

Finally, custom t-shirts should be ordered by event organizers for the event staff. Events are hectic, with different groups (ticket takers, chip sellers, clean up crew, etc.) trying to coordinate with one another. Having event staff wear branded, brightly coloured t-shirts can help the event run smoothly and effectively. Also, it helps event-goers easily identify staff, if they have an inquiry or in case of an emergency. Get on ordering your custom t-shirts right away – we do custom t shirts in Ottawa and all across Canada.

Some might try and convince you that the best pairing for a beer is a wedge of citrus, or a bowl of potato chips, but don’t listen to them – t-shirts are the best accompaniment for a beer. (Well, okay, we concede that potato chips are pretty good too!). T-shirts help the event run smoother; they offer organizers and brewers an opportunity to add a revenue stream; and they provide breweries with great exposure. Come visit our website today or drop us a line so we can chat about your order. Cheers!

How To Start A Successful T-Shirt Business

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward. With e-commerce platforms in Canada like Shopify, there isn’t even much of a need for the traditional brick and mortar setup, and with our t shirt printing services in Toronto and other big Canadian cities, producing the shirts is a cinch.

There are a few steps involved in ensuring that your t-shirt business is successful, which we will detail in this post, but what they essentially boil down to is that you want to target quality at every step of the process, from the idea generating phase, all the way through to having your shirts screen printed.

Generating Ideas

This is the very first step on the road to opening a t-shirt store, and it involves recognizing a vacancy in the current market and carving out a niche. Go on Instagram and you will find very successful t-shirt businesses that create hip Simpsons t-shirts, or Toronto TTC shirts, or t-shirts based on 80s morning cartoons. Ideas are limitless, and this phase requires only that you brainstorm ideas and then verify that the ideas have not been done before.

Validating Those Ideas

Of course, you represent a very small statistical sample, and what you find attractive or marketable might not fit a broader taste. You want to validate your ideas, both with your own personal network of friends and follower as well as strangers. Reddit can be a very useful tool for procuring strangers’ feedback, as can Kickstarter. If your first ideas don’t happen to fly with people, don’t be bull-headed and press on with them, but also don’t be discouraged. Just head back to the drawing board.

Creating Designs

For this stage, you can either use online templates, or follow this Adobe Illustrator tutorial on t-shirt design. If you have a larger bankroll, you can also pay a designer to help with this stage, which will ensure that the design is finished properly and can be scaled to fit different items of apparel.

Choosing Quality T-Shirts And Printing

This is where we at R&P Prints are happy to help. Sourcing quality clothing can be difficult, but we stock the best brands at the best prices. Pair that with our superior t shirt printing services in Montreal and Toronto and you get a foolproof, quality, affordable experience. You don’t want to go through all the effort of validating and creating your designs, only to create low quality productions of them. And, as an added benefit, you can do all this from the comfort of your computer by ordering custom t shirts online through our website.

Deciding How To Sell Your T-Shirts

As mentioned, you can sell your t-shirts through an E-commerce platform and save on overhead costs, or you can open a pop-up store in the city. Try collaborating with an existing business, like a coffee shop, bike shop or bookstore to save money.

Marketing

The modern way to go about marketing a t-shirt company is to take to social media, integrating Instagram, creating a Facebook store and buying ads on both those platforms. This is a proven method for generating interest, but you can also couple it with some old school, word-of-mouth tactics. Take out a table at one of the many street festivals in the city and show off your new creations.

If you want to start a profitable business, or if you simply want an outlet for self-expression, a t-shirt business can be a low-stakes, fun and easy way of doing that. We at R&P Prints will make the process easier on you by ensuring quality materials, impeccable service and a quick turnaround time. Contact us today with your ideas!

4 Tips For Creating Perfect Event Apparel

Summer can sometimes seem like an endless parade of events, with fun-runs, charity sporting events, food festivals, street festivals and family activities, to name just a few. This is great for local businesses because it offers up a multitude of chances to get out there, get involved and drum up interest.

The best way to get noticed through these events is with custom apparel – either by giving away custom apparel or simply by having event staff represent your business in some custom printed clothes. Seeing as R&P Prints offers the highest quality custom t shirt printing Toronto has to offer, we’re in a unique position to help businesses with specific advice on how to maximize the effectiveness of their event apparel. This article will offer up four tips on how to create the best clothes for your upcoming event this summer.

Figure Out Sizing

Sizing can be a real headache when you order bulk clothing, especially t-shirts. You want to be accommodating to everyone, but you also don’t want an excess of one certain size leftover at the end of the day. If you are ordering for event staff, try and take a poll beforehand to determine which sizes to order – this is the ideal way to go. If this isn’t an option, or if you are giving the custom apparel out as a branded giveaway, order more mediums and larges, as those tend to be the most common sizes.

Choose Context-Appropriate Clothing

We have sportier clothing that would easily suit a specific sports event, like our New Balance 5K Tech Run Tee for charity marathons or our simple Baseball Tee for softball events. We have awesome golf tees for your upcoming charity golf tournament. And if you are holding an evening event, anticipating cooler weather, we make custom sweat shirts perfect for the occasion.

Turn The Volume Up

Well, of course clothes don’t have a literal volume, but what we mean by this is that brighter clothing tends to attract more attention. Rather than go with the standard white, grey or black this summer, stand out with vibrant, unique colours like teal, safety orange, lime green, sapphire and daisy yellow. Not only do bright colours fit the spirit of summer better, but they make more of a quick impression on people.

Get That Logo Printed Right

Your logo is your business’ flag – and you have to be able to fly that flag proudly. At R&P Prints we’ll work with you to ensure that your logo is positioned correctly, that it’s the right size and that it is printed onto your custom apparel with the utmost care and attention. If you have any questions about getting your logo onto an article of clothing, contact us to learn more about the process.

Whatever event you choose, it’s important to represent your business, and the best way to do that is with custom-printed clothing. Give away t-shirts as part of a contest, give away hats as part of a sales promotion, or deck your employees out in the company logo. There are numerous ways that custom apparel can have a positive marketing impact this summer, but make sure you do it the right way. Contact R&P Prints and let us help make you the perfect custom clothing for your summer event.

Why Summer Is The Perfect Season For Promotional Swag

Winter in Canada can be tough on businesses, especially those brick-and-mortar establishments that rely on foot-traffic as their main means of exposure. So naturally, when the weather gets better, Canadian businesses look to launch compelling marketing campaigns, vying for consumers’ attention out in the streets and over social media.

And, yes, social media marketing campaigns are just fine for what they try and accomplish: they cast a wide net and rely on that numbers game to drum up impressions. Nothing particularly wrong with that, but it can’t be your only marketing strategy, not when the hot weather is pushing consumers outdoors. This summer, market your business with promotional swag – as a leading custom t shirt printing company in Toronto we know the value of promotional apparel, and have seen it work its magic for businesses. Here’s why, this summer, you should market with swag.

First off, more people are out and about, attending street festivals, touring around downtown and lounging on the beach with friends. No doubt people are still online, as, increasingly, phones become a larger part of our lives, but people are more engaged when they’re outdoors. That means that if you want to effectively target potential customers, you should meet them in the street. Take out a table at one of Toronto’s many street festivals, set up a promotional booth near a popular beach or hit up Yonge Dundas square. There are plenty of opportunities to share your business in person with people.

And when you do meet them outdoors, give them a promotional product they will actually use. Really, what are people going to do with an umpteenth pen or keychain? Not a whole lot. But if you hand out promotional apparel, like custom printed t-shirts and hats, you’re almost guaranteed that the recipient will use them. Not everyone has a large stock of t-shirts kicking around, but when summer rolls around they will want something to wear – that’s where your business enters, offering a shirt with your name and logo. They get a free article of clothing, and you get free advertising when they wear it.

As far as costs go, this kind of advertising is very efficient, as you can place a bulk order of custom t shirts for an inexpensive price and have them last a very long time. People will repeatedly wear that t-shirt, providing you years of continued advertising. The same can’t be said about Facebook ads, which are ephemeral and only intermittently effective. With promotional apparel, not only do you see a long term return on investment, but you also see an immediate one as well, as recipients, grateful for receiving a usable gift, are likelier to use or engage with your product.

The bottom line, really, is that during the summer your marketing dollars are better spent engaging with people in person, offering them functional items in exchange for engagement. Who doesn’t like to receive a hat, a t-shirt or even a gym bag? You could even offer these things as part of a little contest giveaway, one of those booths where people are encouraged to step up, spin a wheel and land on a prize – they’re fun, without clubbing people over the head with a marketing tactic. If you want to place a bulk order of t-shirts or hats for your summer giveaway, you can always contact us to learn more about our products and service.

At the end of the day, it’s about making potential customers happy, and joining in that sense of joy and community that summer tends to bring out of people.

How Custom Apparel Can Help You Up Your Trade Show Game

How to create a trade show booth that’s both catchy and informative, that conveys your brand and message quickly and leaves the attendees with a positive feeling? There are a number of ways to go about achieving this, from prioritizing eye-catching copy and graphics, utilizing the space on your back wall, and developing key talking points to hook prospective clients or customers. But one of the most effective ways to up your trade show game this summer is to make use of custom apparel, both as a catchy uniform and as a promotional product.

Let’s start with how you can use R&P Prints custom clothing as a uniform during your trade show, and look at some of the benefits of sharp, custom-made attire. In a room literally stocked with competition (or at the very least non-adjacent businesses vying for the same people’s attention) standing out is a key priority. And while your display can get you half of the way there, with bright attractive colours and zippy copy, the rest of the responsibility is on you – how you look, and how you present yourself.

You don’t want to dress like an old-timey huckster in a three-piece suit (that would be a little off-putting), but you don’t want to overcorrect the other way and look slovenly. Striking a balance in your attire as well as your mannerisms is the real key to success. Choose custom apparel that straddles the line between professional and casual; this could be as simple a well-fitting t-shirt with a well-designed, printed logo, or it could be a collared polo shirt with your logo expertly embroidered. And when you go to give your pitch, let your speech reflect that balance as well: you don’t want to come across as though you’re only there to sell attendees something, so add some levity in the form of jokes and banter.

Custom apparel can also set your trade show booth apart when it’s used as a promotional item. While other booths spend their money on pens that, frankly, attendees are going to shove in their bags and forget about later, your booth can offer something different. Something that people actually want to receive. You can get hats with your logo emblazoned on them, get custom hoodies in Toronto with your business’ name across the back or go for the classic, always-popular branded t-shirt. Whatever items you choose, display them prominently at your booth and watch as people swoop in to hear your pitch with open ears. Because of the psychological principle of reciprocity, attendees will feel they owe you their time in exchange for the gift.

Giving people things they will actually use also has its consequent benefits. If, for instance, you give attendants custom hats and headwear that they can wear year-round, they are essentially providing your business year-round exposure, as they wear their hat (with your logo) around to various functions and out in public. It’s a strategy, therefore, that not only pays off in the moment, as attendants pay closer attention to your pitch, but also in the long run as attendants continue to wear your branding out and about.

There will always be bigger displays than yours, businesses that spend an arm and leg to deck their booths out in glitzy, cutting edge attractions. But you don’t need any of that. With summer trade shows aplenty about to hit Canada, make the most out of your booth by utilizing custom apparel both as a uniform and promotional giveaway.

 

How To Set Up A Profitable Merch Table

So you’ve got most things down pat: you’ve got a unique sound, and an ensemble of talented musicians who, by some miracle, work really well together. Your gigs are well attended (and not just by your friends) and you’re making a little bit of money from the door. But you want more – you want to be a household name, or, at the very least, move to bigger and flashier venues. In order to do that, you need to market yourself, which is where your merch table comes in; not only does it pull in extra money, allowing you to tour more or buy better equipment, but it also gets your name out there.

In order to set up a successful merchandise table, you first have to start with quality merchandise, which should be a given. No stranger to big orders and quick turnaround times, we here at R&P Prints know our way around great band merchandise and will work with you to choose clothing, hats, bags – whatever you want – and ensure that it’s styled to your liking. Unfortunately, if you choose an inferior quality screen print shop, those band t-shirts won’t last very long, cracking and peeling in the washing machine after a few months, which isn’t good because you can consider those shirts like free advertising – and the short they last, the fewer people they’re going to reach.

Another tip for creating a successful merch table is to think outside the box. Sure, you want to have the old classics – the t-shirts and pins – but shake things up a little by adding other articles of clothing. There’s no rule saying you can’t do sweatpants, for instance, and in fact it might be on brand if you’ve got more of a slacker-rock vibe; or you could do hats, for more of a “sports team” aesthetic. The options are limitless for custom clothing with your logo on it. Consider your band’s brand and then pick an article of clothing that you think your fans will like – it’s as simple as that.

Next, you want to make sure that the display itself is well lit. There’s no use going through all the hassle of making great quality printed merchandise, with a carefully chose typeface and logo, only to render it invisible by the dark. Most music venues are pretty dark, but that doesn’t mean your merch table has to be. Drape some string lights around the table, or toss in a few bespoke lamps to give some ambience and also ensure that people can actually see what they’re purchasing.

The merch table should also be well stocked. There are few things sadder than a completely bare bones table with two CDs and two shirts for sale; it can you make you look a little bush league and smalltime. At R&P Prints, your custom t shirt expert in Toronto we can do a large, bulk order for you, meeting both your deadline and your budget. After all, the more merchandise you have available, the more profit there is to potentially make.

Finally, advertise it! Too often bands don’t want to advertise their merchandise for fear that it sounds awkward, but it is an important part of making money and getting your name out there. When you’re onstage, let everyone know where they can find your stuff – they’ll appreciate it, and you’ll make more sales, garnering more attention. Sounding great is only half the battle (OK, well, probably a little more than half). You also have to market yourself, and the best way to do that is with high quality, custom apparel that your fans can wear.