Custom designed apparel is the “face” of many businesses. It conveys a lot of information in a small package: aside from obviously telling you what the business is, and offering its logo, custom designed apparel tells you about a business’ commitment to quality, its high standards for its employees and its customer appreciation. In business, that’s what is called “good bang for your buck”! But in order to get the most out of your branded apparel, you need to take a few considerations into account, such as the following:
If you’re only using custom printing products for your company internally, it’s time to start branching out by using apparel in your marketing campaigns. Keeping a stock of screen printed t-shirts on hand, in case you need them for a trade show, charity event, promotional giveaway, etc., is a smart move. It’s been proven that people do wear the branded shirts they receive, which means that they act as viral public advertisements, moving your brand around to unique consumers. Take, for instance, this story of Sujan Patel, a businessman who, using only custom shirts, made 980 thousand dollars revenue for his company – you can read his story at the above link.
Matching Business With Apparel
The next consideration to take is matching your business’ brand with the type of apparel your employees wear. If you run or manage a gym for example, it’s better to give your employees activewear, to further reinforce the fitness aspect of your brand. To convey a relaxed kind of authority – like for instance at an electronics store – consider making a printed polo the uniform. Even something like the colour of a garment can convey different things about a brand: yellow denotes optimism; red conveys excitement; green is peaceful and health-conscious; and blue is trustworthy and dependable. These aren’t, of course, hard and fast rules, but we think it’s worth considering.
Canada (or at least most of it) doesn’t enjoy the year-round, temperate climate that some others do. It’s wise, therefore, to have seasonal clothing items that are branded. Hats can be given out, either to customers or employees, in the summer, to block the hot sun. Toques, coats and insulated jackets can be given out for the chilly winters. And you can give out branded rain jackets for those wet transitional seasons. This way, your brand is out there year-round, at work and in public, and your employees feel well taken care of. For knitwear, like toques, your embroidery specialist in Toronto is here at R&P Prints, where we use state-of-the-art embroidery printing.
Of course, you want your investment to last a long time, which is why the final way to make the most out of your custom apparel is to choose high quality brands. At R&P Prints, we have relationships with a number of top quality brands, like Gildan, Hanes, Bella and Alo, to name just a few. No matter what you’re after, whether it’s shirts, active wear, workwear, custom headwear options or any other possible article of clothing, we’ve got a quality solution for a reasonable price.
The face of your business should be a welcoming one. Using custom-made clothing to promote your business and define your brand, while offering top-quality, year-round wear to your employees will result in more brand visibility and happier employees. Whatever you need, and whatever you need it for, R&P Prints is available to help – get in touch with us about making the most out of your custom designed apparel.