Gear Up For Your Summer Golf Tournament The Right Way

You might be wondering why you’re reading a golf tournament article in the midst of winter – that’s understandable. But in order to successfully put on a golf tournament, you need to start with months of planning, countless hours spent cold calling sponsors, securing volunteers and schmoozing with a golf course president in order to secure your day. Likely, a lot of that stuff was done months ago, as were the food and beverage menus and much of the actual planning of the day. Now, with just a few months to go until the sunny summer weather, it’s time to start turning your attention to the smaller details: the newsletters, flyers, email blasts and, yes… the custom apparel.

There’s a lot to order for a golf tournament – items that we’ll be looking at in further detail this blog post – and at R&P Prints we know the importance of a quick turnaround. The sooner you have your custom apparel and accessories, the better peace of mind you’ll have and the better marketing you’ll be able to do.

Custom apparel and accessories are of vital importance to a golf tournament because they offer ticket buyers a tangible return for their money. Even if your tournament is a fundraiser (which they generally are), it’s still important to show gratitude to participants by giving them some swag, and, being able to play with custom wearable products bearing the tournament name, they will feel more as though they are contributing to something important.

For shirts, you have a number of tees and polos to choose from, whether the Nike Mobility Heather Pique Polo we offer, to the Basic Solid Polo, or the A-Game Colour Block T-shirt – those are just a few of many, many shirt options we offer. You can also decide whether you’d rather have the shirts screen printed or embroidered. It all depends on the look you’re going for, and the budget you’re working with.

Of course, as part of the participant arrival package, you’ll also want custom branded hats. After all, the hot summer sun is going to be out (knock on wood!) and participants will definitely appreciate the protection. For a great basic, check out the Flexfit Pro-formance Cap we offer, which comes in an array of colours, or for something slightly sportier you can take a look at the Contrast Stitch Sideline Cap we offer. The added benefit of distributing hats is that there is a high likelihood that your participants will wear that hat year round: if you run an annual event, that amounts to some great advertising during the off-season!

And to house the whole arrival package, take a peek at the bags we offer. The Big Dome Duffel Bag and Crunch Duffel Bag are both prime examples of great swag, and we’ll make sure your tournament logo and name are branded in big, bright, crisp colours on the bag. Tournament-goers can easily cart around balls, beverages and personal belongings throughout the day in these bags, and, just like the hats and shirts, they’ll be able to use the bags year-round, whether for travelling or hitting the golf course.

With a couple months to go before the big day, it’s definitely time to make use of our custom screen printing services for your bags, shirts and hats. You want to create a professional, unified and classy event, and the best way to do that – at least from a style perspective – is with custom apparel. Not only will the participants be grateful, but you’ll get some sly advertising for next year as well. It’s a cheesy old line, but we’ll say it anyways: make this year’s tournament a hole in one.

5 Branded Items That Give Your Business Year Round Advertising

Paying for a billboard to stay up 12 months a year is going to get very expensive, as will continuing to buy out commercial or radio spots, and even social media ads can rack up a pretty hefty bill. This is all to say that with most forms of advertising, the time to which you expose people to the ad is factored into the cost – but that’s not the case with branded apparel and accessories.

With R&P Prints custom clothing and accessories, you get durable clothes with a screen print or embroidery job that will last a very long time, meaning that your business’ logo, name and info will continue to make an impression on people wherever it’s worn. And there’s no “renewing” these advertisements; it’s just one reasonable cost at the start, and then your advertisements are out in the world indefinitely. If you want to go a step further, and order branded apparel and accessories that are typically used year round – regardless of season – check out these five items.


Except for perhaps on the coldest days of winter, the standard ball cap is worn year round – to block out the sun in the summer, the rain in the spring and fall, and to cover your head in the winter. For this reason, caps make great promotional apparel. Give out free hats as part of a promotion when launching a new product or service, and watch as those hats continue to gather you fresh leads throughout the year.


We know what you might be saying – t-shirts aren’t really worn in the winter, are they? And while it’s true that during the cold Toronto winter no one’s strolling outside in a t-shirt (save for a few macho dudes), people still wear their t-shirts indoors. It’s not at all uncommon for someone to layer a jacket and coat over a t-shirt, and then shed the outer two layers when stepping into a restaurant, pub, movie theatre, library, etc. T-shirts are the quintessential promotional item for a reason, and you can’t go wrong with our custom t shirt services for your business.

Tote Bags

Regardless of the season, people are going to carry around their tote bags, whether for groceries (in a growing trend away from plastic bags), books or even to and from work. They are extremely popular, with some, including the one the New Yorker distributed, going on to become a fashion statement in their own right.

Duffel Bags

Duffel bags make great promotional products, because of their durability and versatility. If you own or run a gym, for example, this is a great “sign up gift”, because customers will then use the bag to and from the gym, garnering more attention and visibility. Duffel bags are also great for traveling, which means they’re often used throughout the spring and summer.


There is no single season for working out. People do it all year round. That’s why giving away activewear is such a smart move. Gym-goers run out of clean shirts pretty quickly, so they’re almost guaranteed to grab your branded workout tee when they hit the gym. There are many businesses that crossover well with the health movement, who would benefit from the on-brand viral marketing that custom activewear offers – if your business is one of them, give us a call to learn more about ordering.

At R&P Prints, we pride ourselves on the level of care and focus we put into every item of clothing and accessory, whether we’re screen printing or embroidering. Couple that with the quality clothing brands we offer, and you’ve got an advertisement that is built to last.

What Does Your Upcoming Event Need To Be A Smashing Success?

As the weather here in Toronto teases us with warmer days – days when we can leave the house without gloves and a scarf – we start to think about spring and summer, about the multitude of interesting events it contains. For the organizers of these events, however, this time of year can be a season of panic, of wondering what steps to take in order to wow event-goers with smooth, well-attended festivities.

Whether it’s your event’s first run or its 101st run, there’s always some room for improvement, and we at R&P Prints are excited to help. We believe that with the right branded apparel, you can fine-tune your event every step of the way, making it a profitable endeavor (either for your charity or organization) and a smashing success.

The first thing on any event organizers mind is promotion – how do you market your event to stand out above all the rest. As we mentioned, the sunny season is replete with events, so your first order of business needs to be marketing. Social media marketing can be a wonderful, modern tool for promotion, playing a sheer numbers game to reach a specific demographic. But in order to engage people and drum up excitement, you need a viral campaign that centres on old-fashioned promotional apparel.

Ideally, this was done at least year’s event (if there was a last year) in the form of giveaways or shirt sales, but it’s not too late to give away tote bags, hats, toques or make use of the custom t shirt printing and embroidery services we offer. Getting your branded apparel printed early allows you more time for event marketing, starting early and going all the way up to the event itself. Handing out, or selling, branded apparel at your event will drum up interest even as the even takes place; people around town, who might’ve missed your earlier advertising, will see the apparel and take note.

And not only does custom apparel help advertise your event, but it also helps please your advertisers. That’s right, most – if not all – events rely at least in part on sponsors, and those sponsors like to know that their own name and brand is getting out there. Offering your sponsors a spot on the branded apparel will sweeten the deal, especially if you’re beginning your marketing campaign early. There’s nothing an affiliate business likes more than good exposure – and there’s no better exposure than a walking logo!

Finally, there’s the matter of actually ensuring that the event runs smoothly. Creating an event plan early makes delegation easier, as well as allowing you to choose the dates and locations you want. When the big day rolls around, though, that delegation needs to be visible in some way – giving your volunteers and event staff screen printed t-shirts will help you and other organizers pick them out of the crowd easily. It will also help event-goers identify staff in case they have a question or an emergency. As the go-to expert screen printing company in Toronto we can help you design these shirts to denote different responsibilities or sections.

There are a lot of fine, almost microscopic considerations involved with planning a successful event, from the advertising to the funding to the delegation. It’s amazing that something as simple and humble as quality, custom made screen printed apparel can help through each of those considerations. Together, let’s make this year’s event the event of the season, one that people will be talking about for the rest of 2018, and beyond.

How To Get The Most Out Of Your Custom Designed Apparel

Custom designed apparel is the “face” of many businesses. It conveys a lot of information in a small package: aside from obviously telling you what the business is, and offering its logo, custom designed apparel tells you about a business’ commitment to quality, its high standards for its employees and its customer appreciation. In business, that’s what is called “good bang for your buck”! But in order to get the most out of your branded apparel, you need to take a few considerations into account, such as the following:


If you’re only using custom printing products for your company internally, it’s time to start branching out by using apparel in your marketing campaigns. Keeping a stock of screen printed t-shirts on hand, in case you need them for a trade show, charity event, promotional giveaway, etc., is a smart move. It’s been proven that people do wear the branded shirts they receive, which means that they act as viral public advertisements, moving your brand around to unique consumers. Take, for instance, this story of Sujan Patel, a businessman who, using only custom shirts, made 980 thousand dollars revenue for his company – you can read his story at the above link.

Matching Business With Apparel

The next consideration to take is matching your business’ brand with the type of apparel your employees wear. If you run or manage a gym for example, it’s better to give your employees activewear, to further reinforce the fitness aspect of your brand. To convey a relaxed kind of authority – like for instance at an electronics store – consider making a printed polo the uniform. Even something like the colour of a garment can convey different things about a brand: yellow denotes optimism; red conveys excitement; green is peaceful and health-conscious; and blue is trustworthy and dependable. These aren’t, of course, hard and fast rules, but we think it’s worth considering.

Seasonal Wear

Canada (or at least most of it) doesn’t enjoy the year-round, temperate climate that some others do. It’s wise, therefore, to have seasonal clothing items that are branded. Hats can be given out, either to customers or employees, in the summer, to block the hot sun. Toques, coats and insulated jackets can be given out for the chilly winters. And you can give out branded rain jackets for those wet transitional seasons. This way, your brand is out there year-round, at work and in public, and your employees feel well taken care of. For knitwear, like toques, your embroidery specialist in Toronto is here at R&P Prints, where we use state-of-the-art embroidery printing.

Top Quality

Of course, you want your investment to last a long time, which is why the final way to make the most out of your custom apparel is to choose high quality brands. At R&P Prints, we have relationships with a number of top quality brands, like Gildan, Hanes, Bella and Alo, to name just a few. No matter what you’re after, whether it’s shirts, active wear, workwear, custom headwear options or any other possible article of clothing, we’ve got a quality solution for a reasonable price.

The face of your business should be a welcoming one. Using custom-made clothing to promote your business and define your brand, while offering top-quality, year-round wear to your employees will result in more brand visibility and happier employees. Whatever you need, and whatever you need it for, R&P Prints is available to help – get in touch with us about making the most out of your custom designed apparel.

An Epic Bachelorette Party Starts With Custom Shirts

The last night of freedom, that all-important ritual of heading out with friends for a night of debauched fun before you marry the person you love. The bachelorette, or bachelor party, should be a night to remember. Oftentimes, the guest of honour – the bride or groom to be – doesn’t plan the party, though, leaving it up to a friend or close relative instead, and if you’ve been tasked with throwing a bachelorette or bachelor party you know that it can be… stressful. You want to make sure everyone has a good time, and that all the different partygoers click with one another.

A great way to get the party started right is with custom shirts from R&P Prints that are both funny and high quality. Especially if you’re mixing together people who haven’t really met before, the easiest, most surefire way to get everyone partying like a team is to give everyone a custom-made shirt. Imagine rolling up to a bar or dance club with everyone wearing different things. Now imagine everyone rolling up wearing shirts that say, for instance, “The I Do Crew”. Which scenario is more conducive to a good time? The second, of course, because everyone is partying together.

The first step in the process of planning an epic bachelor or bachelorette party is contacting our custom t shirt services and chatting about what you want as your design. There are loads out there to choose from, ranging from the high-concept type, to puns and jokes. Let’s look at a few examples! Some people like mixing custom shirts with a theme, like, for instance a cowboy/cowgirl theme, where everyone wears cowboy boots and a hat, with shirts that say “John’s Last Rodeo”, or “Last Ride For The Bride”. You could design it like a band tour t-shirt, with “Jane’s Farewell Tour” on the back, along with the wedding date. Some people go straight for a pun, like “Drunk with Love”, or “He Popped The Question. We’re Poppin’ Bottles”. For a front-and-back design, you could have “Yes” printed on the front, and then “That’s what she said” printed on the back.

As you can see, there are a lot of great ideas out there, and if you don’t want to choose a ready-made joke you can always go with an inside joke between you and your friends. The point is that you want everyone to feel like they’re bonded together for a night to remember, and you want to the bride or groom to feel like they’re the centre of attention. For spring and summer parties, get in touch with us as soon as possible to get the ball rolling on design, and to make sure you get the perfect printed shirt for a good price. Wedding season starts to get totally crazy once the weather warms up a bit, so it’s best to start planning sooner rather than later.

Finally, the reason you want to R&P Prints for this kind of job is that we guarantee quality. For starters, if you’re going out on the town, you want to look good. This is no ordinary night, after all, and you want well-made shirts. Here at R&P Prints we carry some of the best clothing brands in North America. Another reason why you want to choose quality is because this isn’t only an expendable shirt that your party will wear once and forget about – this is a keepsake, something that will doubtless be of sentimental value for the bride or groom to be. And for the rest of the partygoers it will be a way of remembering an epic night.

3 Spectacular St. Patrick’s Day Marketing Ideas

First of all: we bet you can’t say “Spectacular St. Patrick’s Day” five times fast! But that’s beside the point. March 17th is fast approaching, and as any business knows that means brands are gearing up for their St. Paddy’s day marketing campaigns. For many businesses, that means putting up a few green decorations in their store or office, perhaps commissioning a billboard with a shamrock on it. But if you really want your marketing campaign to be a viral success this March, you have to think about swag. Here are three St. Patrick’s Day marketing ideas that are sure to give your business the luck of the Irish.

  1. Printed Shirts

We know these two things to be true: first, that everyone who goes out for St. Patrick’s Day likes to wear a green shirt; and second, that very few people actually own a green shirt. This is where a savvy marketer sees an entrance and swoops in. By offering free, custom screen designed green shirts from R&P Prints to customers and future customers, you effectively get your brand on ground level during the festivities, worn by men and women everywhere for whom that’s their only green shirt. And being Toronto’s leading printing and embroidery company we know the power of that viral message – it exposes your logo and information to scores of people who wouldn’t otherwise see it, upping your brand visibility.

  1. Giveaway Totes

No matter the demographic, people like getting free things. And arguably, they like those free things even more if they’ve won them. As part of your St. Patrick’s marketing campaign, consider giving away St. Paddy’s swag bags – green totes, screen printed with your business’ logo and info, filled with goodies like green candy, “beer goggles”, chocolate gold coins, or even the aforementioned printed shirts. The giveaway could be part of a raffle or contest, which engages customers on a personal level, and will create a lasting brand association as they carry their tote with them throughout the year. In order to make sure they are made well and are delivered to you quickly, use our high quality screen printing services in Toronto for the totes.

  1. Toques

March is by no means the end of the chilly weather, especially here in Canada, and if you want your branded clothing to get the most mileage, consider making it functional. Toques are a great way to do this. They don’t need to be green, either, and arguably you’ll have more people wearing them the rest of the winter if they’re not green. Incorporate a green element into your logo design, or leave the whole green thing off entirely – there are other ways, like using gold or orange, to denote the holiday. We offer an awesome embroidery service that would be perfect for custom toques, but don’t take our word for it – you can see how good our products look by visiting our website.

There’s a common misconception that only certain types of businesses can really market for St. Patrick’s Day (beer brands, bars and restaurants). In actuality, you don’t need to be Irish or sell alcohol to be part of the Craic – spreading your brand through custom printed clothing and accessories can be a great way to keep your business on people’s mind heading into spring. Contact us today to get the ball rolling, or start by visiting our website to check out products and design ideas. As they say in the Emerald Isle: Sláinte!

What Is Screen Printing, And How Does It Work?

You give us a design. A little time passes. You get a perfectly screened piece of clothing that will last you a long time. But wait, how did it all happen? We understand that much of what we do here at R&P Prints may seem mysterious to the average person – that the large industrial machines we work with look like something from a spacecraft! That’s why, in this post, we’re going to answer for everyone a very basic set of questions: what is screen printing, and how does it work?

The History

A form of stencilling, screen printing can trace a line of origin back to ancient China when it was used on silk mesh to create elaborate textile patterns. In its more modern form, it has an unlikely figure to thank for its surge in popularity: Andy Warhol. You’re probably familiar with Andy Warhol’s famous Marilyn Monroe portraits, but what you might not know is that he did them using screen printing, thereby popularizing the process and moving it into the mainstream. Warhol’s period in American history was all about sharing art and ideas, and screen printing allowed people to replicate art on a variety of mediums.

Then, in 1960, it took a couple of enterprising businesspeople – the husband and wife team of Fannie and Michael Vasilantone – to capitalize on screen printing’s industrial potential, creating new machinery and manufacturing standards for creating amazing, screened clothes. This ushered in the modern age of screen printing, and even up here, our custom screen printing in Toronto is, in its own way, indebted to that husband and wife team of trailblazers.

The Process

Basically, the process starts with a stretched section of mesh pulled to the correct tension over a frame. The smaller the apertures in the mesh, the finer the detail will be on the final product. A stencil of the design’s negative image is then laid down, leaving only the parts of mesh exposed that will form the image. A squeegee then runs ink over the mesh and stencil, with the textile below, pushing a fine amount of ink onto the textile and thereby creating the design. Of course, this is a big simplification of a multi-step, careful process that requires different colouring and layering, but this is a basic introduction after all! Contact us anytime if you’re curious to learn more about how we screen print here at R & P Prints.

The Need For Quality

Of course, the history and the basic process only gets you so far – at the end of the day, you need very high quality machinery and materials, as well as skilled operators, designers and associates to pull off a great screen printing. Whether we’re doing backpacks, athletic wear, custom t shirts for ladies or men – you name it – we put in a level of focus and passion not matched elsewhere. Not only that, but we do it all on a fast turnaround time for the best prices in Canada.

Screen printing started as an art form back in the Song Dynasty in China, and was continued as an art form by Andy Warhol in the 1960s. Today, we continue that artistic tradition to bring you and your business, brand, sports team or event, the best possible screen printed clothes, using skilled techniques and high-caliber material. Hopefully this article has been educational – we’re keen to spread our passion and knowledge about screen printing to whomever wants to know. If you’re looking for a promotional item that’s both artistic and practical, we’ve got you covered!

Reinforce Your Brand This Winter With Printed Fleeces

Regardless of how great your holiday season sales were, there’s still a real need to keep those figures high throughout the winter. Brand reinforcement – that is, keeping your brand on the minds of both new and existing customers – is of the utmost importance in these slower months, and a terrific way to achieve that reinforcement is through branded clothing, either for your employees or your customers. Nothing screams “winter” and “quality” quite like a fleece jacket, so let’s start there – when you screen or embroider your logo on a jacket with R&P Prints you’ll be able to boost both your brand’s visibility and customer perception.

In order to successfully reinforce your brand you have to do some viral marketing. The core of viral marketing is visibility, and while social media has popped up to do a lot of that work for businesses, we shouldn’t neglect the effectiveness of physical viral marketing – namely, branded products. When you give printed items to your employees or customers, especially items like fleece jackets that are emblematic of quality, those customers and employees become like brand ambassadors, wearing your logo (and other information) around in public.What’s more, by using our screen printing and embroidery services on a fleece jacket, you associate your brand’s logo with quality (an association that was probably already there, but that kind of thing can always use reinforcement!). As many know, having well-dressed employees does a lot for a company’s image, but in the chillier months those branded shirts often get covered up with non-branded jackets, rendering them ineffective. With printed fleeces, you kill two birds with one stone: you get well-dressed employees, and you get year-round brand reinforcement.

Take for instance the Chips Thermal FZ, which you can take a look at on our website: it’s a smart, zippered fleece jacket, made with insulating quilted fleece and leather trim. It’s a jacket that employees (or some lucky customers) would be happy to wear out, even on off-hours. There are also a number of other jackets to choose from, as well as hoodies and pullovers. The important thing is that they’re quality products to begin with, and we do a quality job embroidering or screening them. When your employees wear these fleeces home on public transit, or while out running errands, they’ll definitely catch the eye of passersby.

And it’s not only brand reinforcement that these fleeces help with – they also improve employee morale, and create a unified work culture. When an employee receives an item of quality from their company, like a fleece jacket, they feel a greater sense of belonging, something that can be traced directly to productivity. And according to the Harvard Business Review, employee engagement, of the kind you get when you give out good quality clothing, doesn’t only boost productivity – it boosts a business’ rate of success. It may seem like a small gesture – giving your employee something valuable and wearable – but it really does have far-reaching positive consequences.

If you’re looking to get your logo and info printed on a fleece jacket, or on any other clothing item, like polo shirts, safety wear or work wear, contact us anytime and we’ll be more than happy to help. We know as well as any business the importance of brand awareness and brand reinforcement, and we also understand when businesses are cautious about expenses, which is why we offer free estimates and delivery, and great prices. Don’t let your brand suffer in the cold weather – let us emblazon your logo on one of our fleeces to help you brave the cold!

Give Your Sports Team The Winning Edge With Custom Activewear

With winter in full swing, both corporate and recreational teams are suiting up, playing hockey, basketball, and a number of other indoor sports. And with spring around the corner (it’s a long corner, but it’s still on its way!), teams are also starting to prepare for outdoor sports, like softball and soccer. While you can assemble the best players you can find, and practice often, the lifeblood of a good team is still in the uniform. Take the first Mighty Ducks movie for example: they were a ragtag group of youths until their coach (played impeccably by Emilio Estevez) stuck that iconic green jersey on them, and then they all started to play as a team.

Here at R&P Prints we like to think of ourselves as that Emilio Estevez figure: bringing teams together through the power of beautifully crafted sports clothing. We offer all sorts of different products, suited to an array of different sports. Take, for instance, the Baseball Tee or Youth Baseball Tee we offer, which comes in a variety of sleeve colours – royal blue, red, black and navy – to suit your team logo and design. Or take the Caliber 2.0 Polo, whose moisture-wicking and breathable fabric would be perfectly suited for a group golfing shirt.

Regardless of what sport you play, we’ve got activewear products to suit your team. We’re deep into basketball season now, and if you’re part of a recreational basketball league, or have aspirations to start one, come talk to us. The Pro Mesh Reversible Tank Top we offer, for example, makes for the perfect basketball jersey, and our on site graphic designers will work to meet your vision. Our associates are also on hand to make sure that you stay on budget, getting the best quality uniform for the best price possible.

And uniforms really can give a team the winning edge. Whether you’re a professional team looking to best a long-time rival or a recreational team looking to dominate your Friday night league, you need to have an identity in order to play well together. That’s the first thing a uniform helps with. It creates a team identity, which translates to better engagement and teamwork. The other advantage of getting sport-specific team uniforms, especially those of good quality clothes, is that they’re specifically designed for that sport. Instead of showing up to a basketball game in a stiff t-shirt, and drenching it in sweat, show up in a mesh tank top, which stays breathable while allowing your shoulders a full, unencumbered range of motion to make your shots.There are even some theories out there that go so far as to assert that the colour of your team uniform can give you a winning edge. Take for instance this Scientific American article, which links Scarlet-coloured uniforms with sports success, citing evolutionary psychology as the driving factor – apparently “red” is a natural signifier of dominance! Whether you buy that or not, you have to admit that uniforms help a sports team, both by unifying them and by providing them the proper attire to play the game.

If you want to spark some ideas, check out our exhaustive list of attire on offer, or peruse through our gallery of finished products to see the fine work we’ve done for other teams, like the hockey jerseys we’ve printed. Whatever your sport of choice may be, we’ll find a way to make sure you play in style.

4 Reasons Every Business Needs Custom Shirts

A successful business requires a number of different things: visibility, good customer perception, and a dedicated, unified team of employees, to name just a few. Those aren’t necessarily easy goals to achieve, but they can be easily reinforced by something as simple as embroidered shirts. Acting as a viral advertising campaign, a uniform, a token of customer appreciation and a beacon of quality, a quality custom shirt, like the kind we make at R&P Prints can make a significant difference in the success of your business. To expand on those points a little further, here are four reasons that every business should consider getting custom embroidered shirts.

  1. A Sense Of Unity

This one is on the employee end, and has to do with creating a unified team. If, for instance, one employee comes to work in a flashy, designer shirt, and another in a shabby old shirt they got in a case of beer years ago, that’s going to create disparity and a disjointed workplace dynamic.

If, on the other hand, everyone on your team wears the same (or similar) thing, like a custom embroidered polo or t-shirt, the playing field is levelled and employees are more likely to work together as equals.

Wearing the company logo also reminds the employee of the job in front of them, and pushes them to keep achieving. Giving out custom embroidered shirts to your employees might amount to a small psychological difference, but it can have great implications on productivity, morale and a communal sense of belonging in the workplace.

  1. Easy Advertisements

When either your employees or your customers wear branded shirts out and about in public, they become a small army of viral marketers, boosting your brand’s visibility. If you want an easy way to advertise that customers actually appreciate (more on that below), get custom embroidered t shirts and give them out at a trade show, fundraiser or as part of a free giveaway promotion. Customers will gladly wear a well-made shirt, and you’ve got yourself a bunch of walking billboards. The best part is that you get to skip the lengthy market research and advertising steps, which can be prohibitively costly, and go straight to the source: the customer.

  1. Customer Appreciation

As mentioned, not only do embroidered shirts function as advertising, but they also function as tokens of appreciation to potential and existing customers. There’s no quicker or more effective way to curry good will with a customer than to give them something. This is because of the Theory of Reciprocity, which holds that humans feel naturally indebted to someone when they receive of a favour or gift from them, and will try and return the favour somehow. For marketers, that amounts to a simple adage – tit for tat.

  1. The Look Of Quality

At R & P Prints, we’re proud to offer tons of t shirt companies to choose from as well as polos, sport shirts, button-ups (the list goes on!), each of great quality. And in order for all the about points to work well, in order for the shirts to create a sense of unity, create visibility and customer appreciation, they need to be of good quality. Anything you put your logo on, whether it’s your office, your company vehicle or your shirts, acts as an extension of your company, communicating your values and merit to the public. It is of paramount importance, therefore, that you get quality embroidered shirts, like the kind we offer.

If you’re interested in getting custom embroidered shirts for your business, don’t hesitate to contact us with any questions – we’re here to make the process as easy and cost effective as possible.