Category Archives: Screen Printing

School Pride Starts With Quality Clothing

For many, this time of year marks the “end in sight” phase of school. Whether at university or in high school, exam season is approaching and, at around the same time, the anticipation of summer fun is reaching fever pitch. But while the end of school may be right around the corner, it doesn’t mean the end of school pride ought to be as well. For all the heads of schools out there – whether you’re deans or principals, professors or teachers – ordering quality printed clothing like the kind we offer at R&P Prints can help sustain school pride throughout the summer.

So, what’s so important about school pride? As any educator can tell you, school pride matters immensely for the wellbeing of a school and its students. School pride is that unseen force that motivates students to try harder, to achieve more. School pride fills the bleachers at school sports events; it sells out tickets to school plays; it promotes a culture of togetherness and mutual appreciation. And crucially, it drives up applications. There is no better advertising a school could hope for than for its student body to exhibit, in public, a sense of pride.

And the best way to do that? You guessed it: clothing. This isn’t anything new, either – schools have, for a long time, increased their popularity and currency through branded apparel. It’s at the point where, for example, when you see someone in a Harvard sweatshirt you’re not even sure they go there. The branding, in a sense, has taken on a life of its own. It is the chief way in which students (and their parents and grandparents, oftentimes) express a sense of pride in their education, and it is that sense of pride that looks so attractive to prospective students.

At R&P Prints, we offer sweatshirt and t shirt printing in Montreal and Toronto, made with great quality apparel and printed by pros. We handle big orders with ease, offering quick turnaround times and the best prices in Canada, guaranteed. This is important if you want to get those students in some branded apparel before school lets out for summer. With any luck, students will wear that apparel on their off time, advertising your school to several potential students, and thereby boosting your applications.

Aside from being a great way to market your school, branded apparel – and the school pride it generates – can also have a visibly positive impact on school culture. We all need a community, whether it’s an imagined community (like a country), or a community centered on shared interests and ideals (like a chess club, for example). Branded apparel helps position the school as a real community: a logo, creed, philosophy and shared experience around within which people can feel like they belong. Whether that means going to watch a school basketball game in some of the finest custom hoodies in Canada or lounging in the library in a comfy pair of printed sweatpants, students express their commitment to their community when they wear their school logo.

Summer can have a funny way of washing away a student’s memory of the prior year. This NYT article, “This Is Your Brain On Summer” cites some studies that suggest that summer has a  “chalkboard eraser” effect on students, wiping away what they learned. What shouldn’t be wiped away though is the way they feel about their school, the pride and admiration they have for those hallways and classrooms. This summer, when your students choose a shirt to wear out to the mall, or the beach, or the movies, hopefully they’ll pick the shirt with your logo on it. Help them make that decision by ordering quality custom apparel from R&P Prints.

Give Customers A Way To Express Their Loyalty With Branded Apparel

Competition has never been fiercer than it is at present. With businesses vying for consumer attention online, over social media, in-store and out in the streets, it’s important to be able to rise above that somehow and get your brand out there. And it’s not just that you need to get your brand out there to attract new consumers; it can be as much about ensuring that existing customers don’t migrate elsewhere.

That’s why branded apparel, like R&P Prints custom t shirts or hats, is so important. Giving your customers branded apparel has a threefold benefit: first, it works as a gift, meaning that you’re bolstering a positive feeling towards your brand and paving the way for reciprocity; secondly, wearing your branded apparel allows your customers a way to express their brand loyalty; and thirdly, it works as advertising to generate new leads and sales. A well-timed promotional giveaway can have a huge effect on brand loyalty, and on the strength of your business as a whole.

First, let’s talk about the importance of brand loyalty. Studies have shown that it costs a business about seven times more to attract a new customer than it does to keep an existing one, and that 90% of consumers (in this American study at least) will continue with a continue to spend money at a business they believe values their customers. Brand loyalty and customer appreciation, as you can see, are solidly linked, and both are important to the overall health and success of a business.

Let’s go back to those threefold reasons for choosing promotional clothing for your company as a means of marketing and reinforcing loyalty. To elaborate on the first point, giving away gifts – even if they do double duty as a marketing tool – ingratiates your business with customers, because, as we all know, people love free stuff. Giving away a shirt, hat, or even a jacket as part of a promotion is well worth the cost, and is almost certain to provide you a healthy return on investment, as evidenced by those studies above. But more basic than that is the principle of reciprocity, which is essentially a human tendency to want to return a favour – in this case, the favour is an item of branded apparel, and the return is continued patronage.

To speak to the second and third reason a little further, in order to use that brand loyalty to create new customers, you have to give the customer a way to express their loyalty. When you give a customer a shirt, for example, and they wear it out in public, they are publically expressing their brand loyalty, which can be very attractive to new customers.

To use an analogy: it’s one thing to find a musician on Spotify as you’re browsing, but it’s another thing entirely to hear someone talk about how much they love that certain musician; it’s that vote of confidence in the latter scenario that is more likely to get you to listen. The same is true of business: if a prospective customer sees an expression of brand loyalty, they’re more likely to want to find out what all the fuss is about!

At R&P Prints, we work with a number of businesses, offering custom t shirt screen printing and embroidery services to help them market themselves and reinforce brand loyalty. If you want to promote loyalty, while marketing to new potential customers, custom apparel is the way to go. It turns out the key to success isn’t a key at all – it’s a great quality piece of screen printed clothing!

Gear Up For Your Summer Golf Tournament The Right Way

You might be wondering why you’re reading a golf tournament article in the midst of winter – that’s understandable. But in order to successfully put on a golf tournament, you need to start with months of planning, countless hours spent cold calling sponsors, securing volunteers and schmoozing with a golf course president in order to secure your day. Likely, a lot of that stuff was done months ago, as were the food and beverage menus and much of the actual planning of the day. Now, with just a few months to go until the sunny summer weather, it’s time to start turning your attention to the smaller details: the newsletters, flyers, email blasts and, yes… the custom apparel.

There’s a lot to order for a golf tournament – items that we’ll be looking at in further detail this blog post – and at R&P Prints we know the importance of a quick turnaround. The sooner you have your custom apparel and accessories, the better peace of mind you’ll have and the better marketing you’ll be able to do.

Custom apparel and accessories are of vital importance to a golf tournament because they offer ticket buyers a tangible return for their money. Even if your tournament is a fundraiser (which they generally are), it’s still important to show gratitude to participants by giving them some swag, and, being able to play with custom wearable products bearing the tournament name, they will feel more as though they are contributing to something important.

For shirts, you have a number of tees and polos to choose from, whether the Nike Mobility Heather Pique Polo we offer, to the Basic Solid Polo, or the A-Game Colour Block T-shirt – those are just a few of many, many shirt options we offer. You can also decide whether you’d rather have the shirts screen printed or embroidered. It all depends on the look you’re going for, and the budget you’re working with.

Of course, as part of the participant arrival package, you’ll also want custom branded hats. After all, the hot summer sun is going to be out (knock on wood!) and participants will definitely appreciate the protection. For a great basic, check out the Flexfit Pro-formance Cap we offer, which comes in an array of colours, or for something slightly sportier you can take a look at the Contrast Stitch Sideline Cap we offer. The added benefit of distributing hats is that there is a high likelihood that your participants will wear that hat year round: if you run an annual event, that amounts to some great advertising during the off-season!

And to house the whole arrival package, take a peek at the bags we offer. The Big Dome Duffel Bag and Crunch Duffel Bag are both prime examples of great swag, and we’ll make sure your tournament logo and name are branded in big, bright, crisp colours on the bag. Tournament-goers can easily cart around balls, beverages and personal belongings throughout the day in these bags, and, just like the hats and shirts, they’ll be able to use the bags year-round, whether for travelling or hitting the golf course.

With a couple months to go before the big day, it’s definitely time to make use of our custom screen printing services for your bags, shirts and hats. You want to create a professional, unified and classy event, and the best way to do that – at least from a style perspective – is with custom apparel. Not only will the participants be grateful, but you’ll get some sly advertising for next year as well. It’s a cheesy old line, but we’ll say it anyways: make this year’s tournament a hole in one.

5 Branded Items That Give Your Business Year Round Advertising

Paying for a billboard to stay up 12 months a year is going to get very expensive, as will continuing to buy out commercial or radio spots, and even social media ads can rack up a pretty hefty bill. This is all to say that with most forms of advertising, the time to which you expose people to the ad is factored into the cost – but that’s not the case with branded apparel and accessories.

With R&P Prints custom clothing and accessories, you get durable clothes with a screen print or embroidery job that will last a very long time, meaning that your business’ logo, name and info will continue to make an impression on people wherever it’s worn. And there’s no “renewing” these advertisements; it’s just one reasonable cost at the start, and then your advertisements are out in the world indefinitely. If you want to go a step further, and order branded apparel and accessories that are typically used year round – regardless of season – check out these five items.

Hats

Except for perhaps on the coldest days of winter, the standard ball cap is worn year round – to block out the sun in the summer, the rain in the spring and fall, and to cover your head in the winter. For this reason, caps make great promotional apparel. Give out free hats as part of a promotion when launching a new product or service, and watch as those hats continue to gather you fresh leads throughout the year.

T-shirts

We know what you might be saying – t-shirts aren’t really worn in the winter, are they? And while it’s true that during the cold Toronto winter no one’s strolling outside in a t-shirt (save for a few macho dudes), people still wear their t-shirts indoors. It’s not at all uncommon for someone to layer a jacket and coat over a t-shirt, and then shed the outer two layers when stepping into a restaurant, pub, movie theatre, library, etc. T-shirts are the quintessential promotional item for a reason, and you can’t go wrong with our custom t shirt services for your business.

Tote Bags

Regardless of the season, people are going to carry around their tote bags, whether for groceries (in a growing trend away from plastic bags), books or even to and from work. They are extremely popular, with some, including the one the New Yorker distributed, going on to become a fashion statement in their own right.

Duffel Bags

Duffel bags make great promotional products, because of their durability and versatility. If you own or run a gym, for example, this is a great “sign up gift”, because customers will then use the bag to and from the gym, garnering more attention and visibility. Duffel bags are also great for traveling, which means they’re often used throughout the spring and summer.

Activewear

There is no single season for working out. People do it all year round. That’s why giving away activewear is such a smart move. Gym-goers run out of clean shirts pretty quickly, so they’re almost guaranteed to grab your branded workout tee when they hit the gym. There are many businesses that crossover well with the health movement, who would benefit from the on-brand viral marketing that custom activewear offers – if your business is one of them, give us a call to learn more about ordering.

At R&P Prints, we pride ourselves on the level of care and focus we put into every item of clothing and accessory, whether we’re screen printing or embroidering. Couple that with the quality clothing brands we offer, and you’ve got an advertisement that is built to last.

What Is Screen Printing, And How Does It Work?

You give us a design. A little time passes. You get a perfectly screened piece of clothing that will last you a long time. But wait, how did it all happen? We understand that much of what we do here at R&P Prints may seem mysterious to the average person – that the large industrial machines we work with look like something from a spacecraft! That’s why, in this post, we’re going to answer for everyone a very basic set of questions: what is screen printing, and how does it work?

The History

A form of stencilling, screen printing can trace a line of origin back to ancient China when it was used on silk mesh to create elaborate textile patterns. In its more modern form, it has an unlikely figure to thank for its surge in popularity: Andy Warhol. You’re probably familiar with Andy Warhol’s famous Marilyn Monroe portraits, but what you might not know is that he did them using screen printing, thereby popularizing the process and moving it into the mainstream. Warhol’s period in American history was all about sharing art and ideas, and screen printing allowed people to replicate art on a variety of mediums.

Then, in 1960, it took a couple of enterprising businesspeople – the husband and wife team of Fannie and Michael Vasilantone – to capitalize on screen printing’s industrial potential, creating new machinery and manufacturing standards for creating amazing, screened clothes. This ushered in the modern age of screen printing, and even up here, our custom screen printing in Toronto is, in its own way, indebted to that husband and wife team of trailblazers.

The Process

Basically, the process starts with a stretched section of mesh pulled to the correct tension over a frame. The smaller the apertures in the mesh, the finer the detail will be on the final product. A stencil of the design’s negative image is then laid down, leaving only the parts of mesh exposed that will form the image. A squeegee then runs ink over the mesh and stencil, with the textile below, pushing a fine amount of ink onto the textile and thereby creating the design. Of course, this is a big simplification of a multi-step, careful process that requires different colouring and layering, but this is a basic introduction after all! Contact us anytime if you’re curious to learn more about how we screen print here at R & P Prints.

The Need For Quality

Of course, the history and the basic process only gets you so far – at the end of the day, you need very high quality machinery and materials, as well as skilled operators, designers and associates to pull off a great screen printing. Whether we’re doing backpacks, athletic wear, custom t shirts for ladies or men – you name it – we put in a level of focus and passion not matched elsewhere. Not only that, but we do it all on a fast turnaround time for the best prices in Canada.

Screen printing started as an art form back in the Song Dynasty in China, and was continued as an art form by Andy Warhol in the 1960s. Today, we continue that artistic tradition to bring you and your business, brand, sports team or event, the best possible screen printed clothes, using skilled techniques and high-caliber material. Hopefully this article has been educational – we’re keen to spread our passion and knowledge about screen printing to whomever wants to know. If you’re looking for a promotional item that’s both artistic and practical, we’ve got you covered!

Digital Printing vs. Screen Printing

Digital Printing vs. Screen Printing

Many custom clothing designers are heavily involved in the debate of digital printing vs. screen printing. Although digital printing is a newer process and screen printing is a tried, tested and true method that has been around as early as the Chinese Song Dynasty, many designers are still torn as to which they prefer to work with. Usually, when it comes to digital printing vs. screen printing, many people opt for the latter since they are looking to place a bulk order without sacrificing quality. Continue reading

Vinyl T-shirt Printing vs. Screen Printing

Vinyl T-shirt printing or screen printing? Which one should you choose for your custom clothing? These are questions that many of us ask when we’re looking to outfit an entire team or create custom swag for our employees. While both printing options have their benefits, screen printing is generally favoured by printing houses and designers.

Continue reading

Screen Printing vs. Heat Transfer

Screen Printing vs. Heat Transfer

When it comes to customized clothing, you may be wondering about screen printing or heat transfer. Both methods are used to create custom designs on everything from T-shirts to hats to tote bags. Each process has their own pros and cons; however, screen printing seems to be the method of choice for most printing companies.

What is screen printing?

Screen printing is a printing process that uses actual screens to replicate designs onto everything from clothing to posters. This process is sometimes referred to as silk-screening or silk screen printing due its early origins when silk was used to transfer pictures and designs to other materials. Nowadays, screen printing involves uses a screen cut into a stencil featuring the design of your choice. Then, ink is spread over the screen enabling it to pass through onto the material underneath. Each colour needed for the design will require its own screen making for a more vibrant design. Screen printing allows for advanced accuracy since the ink will only penetrate the materials underneath in the areas you want.

How does heat transfer work?

Using a combination of heat and pressure, heat transfer relocates a design onto a material. The design is usually broken down into different elements such as letters and pictures so that when they are pressed onto the item the ink is more likely to permanently adhere to the material. In the custom design world, two types of heat transfer methods are used; vinyl heat transfer and digital print heat transfer. For vinyl heat transfer, heavy machinery is needed to cut pieces of the design onto coloured vinyl. Then, the heat from the machine is able to transfer each colour onto the customized item. For digital print heat transfer a special ink is used to digitally print the design onto the material using heat. Machinery is also required for this type of heat transfer.

Screen printing or heat transfer: Which is better?

Screen printing or heat transfer are both common methods for customizing items. Although heat transfer may seem like it requires less manpower, it entails the same amount of time and effort as screen printing. Because screen printing uses different screens for each colour, your items will be more vibrant and have less chance of fading over time. Furthermore, most people are looking to make bulk orders for their customized clothing since it is needed to outfit an entire team or group and screen printing is the better option for larger orders (12 or more). Plus, when you order screen printed items in bulk, you are actually saving money.

R&P Prints can help you decide if you’d like screen printing or heat transfer for your custom clothing. We offer free estimates with no setup fees and a huge selection of clothing like hats, T-shirts, polo shirts, bags, shorts, pants and more. With free delivery and full size runs for women, men and children, you can’t go wrong when you choose R&P Prints for your screen printing or heat transfer needs.

Custom “Ugly Christmas Sweatshirts” for the Whole Family

This year, it’s actually possible to order your very own custom ugly Christmas sweatshirts. Much like the ugly sweaters from previous holiday seasons, R&P Prints offers custom ugly Christmas sweatshirts for the whole family. And best of all, they can be custom designed to be totally ugly.

Intentionally ugly Christmas sweatshirts are a fun way to celebrate. With the added option of custom designs, R&P Prints has opened up a whole new world of custom apparel. Shoppers can choose from a huge selection of sweatshirts and hoodies, in countless colors and shades.

Continue reading

Time to Start Thinking About Custom Christmas Shirts

Nothing conjures up the holiday spirit like a custom printed Christmas shirt. And nothing makes it more personal than ordering online from R&P Prints. Custom printed attire is both unique and personal – it’s something truly memorable at a special time of year. For family and friends, young and old, custom Christmas shirts are sure to please, and a great way to spread Christmas joy.

Continue reading