Author Archives: admin

How To Start A Successful T-Shirt Business

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward. With e-commerce platforms in Canada like Shopify, there isn’t even much of a need for the traditional brick and mortar setup, and with our t shirt printing services in Toronto and other big Canadian cities, producing the shirts is a cinch.

There are a few steps involved in ensuring that your t-shirt business is successful, which we will detail in this post, but what they essentially boil down to is that you want to target quality at every step of the process, from the idea generating phase, all the way through to having your shirts screen printed.

Generating Ideas

This is the very first step on the road to opening a t-shirt store, and it involves recognizing a vacancy in the current market and carving out a niche. Go on Instagram and you will find very successful t-shirt businesses that create hip Simpsons t-shirts, or Toronto TTC shirts, or t-shirts based on 80s morning cartoons. Ideas are limitless, and this phase requires only that you brainstorm ideas and then verify that the ideas have not been done before.

Validating Those Ideas

Of course, you represent a very small statistical sample, and what you find attractive or marketable might not fit a broader taste. You want to validate your ideas, both with your own personal network of friends and follower as well as strangers. Reddit can be a very useful tool for procuring strangers’ feedback, as can Kickstarter. If your first ideas don’t happen to fly with people, don’t be bull-headed and press on with them, but also don’t be discouraged. Just head back to the drawing board.

Creating Designs

For this stage, you can either use online templates, or follow this Adobe Illustrator tutorial on t-shirt design. If you have a larger bankroll, you can also pay a designer to help with this stage, which will ensure that the design is finished properly and can be scaled to fit different items of apparel.

Choosing Quality T-Shirts And Printing

This is where we at R&P Prints are happy to help. Sourcing quality clothing can be difficult, but we stock the best brands at the best prices. Pair that with our superior t shirt printing services in Montreal and Toronto and you get a foolproof, quality, affordable experience. You don’t want to go through all the effort of validating and creating your designs, only to create low quality productions of them. And, as an added benefit, you can do all this from the comfort of your computer by ordering custom t shirts online through our website.

Deciding How To Sell Your T-Shirts

As mentioned, you can sell your t-shirts through an E-commerce platform and save on overhead costs, or you can open a pop-up store in the city. Try collaborating with an existing business, like a coffee shop, bike shop or bookstore to save money.

Marketing

The modern way to go about marketing a t-shirt company is to take to social media, integrating Instagram, creating a Facebook store and buying ads on both those platforms. This is a proven method for generating interest, but you can also couple it with some old school, word-of-mouth tactics. Take out a table at one of the many street festivals in the city and show off your new creations.

If you want to start a profitable business, or if you simply want an outlet for self-expression, a t-shirt business can be a low-stakes, fun and easy way of doing that. We at R&P Prints will make the process easier on you by ensuring quality materials, impeccable service and a quick turnaround time. Contact us today with your ideas!

Cotton Or Polyester – Which Should You Choose?

Forget boxers vs. briefs. Forget chunky peanut butter vs. smooth peanut butter, dogs vs. cats, coffee vs. tea… If you want a real rivalry, look at the old cotton vs. polyester debate, which has been raging ever since the latter fabric burst onto the scene back in the 1940s. Touted as a miracle fabric at its advent, polyester has had its ardent supporters, while others prefer the comforts of cotton.

Who’s right? Well, as we’ll explore in this article, no one is right, per se, and there are advantages to both. Certain scenarios call for one or the other, and when you’re ordering screen printing in Toronto from R&P Prints it’s best to consider the eventual use of the garment before deciding on a fabric. Here are some quick facts about cotton and polyester, as well as when to use them, and other fabrics to consider.

Cotton

The soft fibre of the cotton plant has long been used in cloth manufacturing, given its high cellulose percentage (around 90%, whereas hemp, for instance, has around 60% cellulose, and wood has 40-50%). Of course, prehistoric champions of cotton clothes didn’t know what cellulose was, and only knew that this fabric is breathable and comfortable, and the textile’s popularity quickly spread across the globe.

Polyester

Polyester is undoubtedly the more modern fabric. Whereas cotton was nature’s creation, polyester got its start in the laboratory of scientists Whinfield and Dixon in 1941, when they successfully mixed ethylene glycol and terephthalic acid, forming the basis for what is now one of the most popular textiles in the world.

When To Use Cotton

Cotton is the preferred textile for many businesses because of its breathability, softness, sensitivity on the skin, and its durability. It also shows screen-printing very well. When you choose a work uniform, you can’t go wrong with cotton, since your staff will likely be working hard in their uniform and polyester has the potential to get uncomfortable. If you want to get custom hoodies in Toronto for your sports team or event, cotton’s breathability is key.

When To Use Polyester

Nevertheless, polyester has its perks. You can wash polyester, stretch it, wear it, rumple it – you name it – and it will come out the other end in good shape. This isn’t a fabric that wears out easily, so if longevity is a major concern, perhaps polyester is right for you. It also wicks moisture well, making it great for sportswear like basketball shorts and jerseys.

Other Fabrics To Consider

At the risk of making it seem like there are only two choices, it should be said that there these aren’t the only fabrics out there. There’s rayon, spandex, silk, jersey… the list goes on. Also, there are blends between cotton and polyester that take some of each fabric’s benefits and put them together. If you want to get a sense of the great plurality of fabrics out there, as well as the infinite creative things you can do by printing on them, look at some finished products we’ve made, on our website.

The debate may yet rage on, but if you know what you are going to use the fabric for, the choice between cotton and polyester becomes easier to make. In summary, use polyester in heavy usage situations where warmth isn’t an issue, and use cotton for situations where comfort and breathability are key. Whichever fabric you choose, one thing you don’t have to worry about is the quality of the screen-printing – we’ve got that well taken care of!

Branding And Colour: The Psychology Behind Your Logo

Picture this: you’re driving down the street looking for a place to eat when you spot two restaurants in the distance, one of them has a brown and yellow logo, and the other one has a green logo. Which would you guess was the healthy restaurant? And which would you guess was the home-cooking restaurant? You’d have to concede that the green one is likely the healthy one, and the brown and yellow restaurant might serve burgers and fries.

This is a straightforward example of what is, in fact, a complex and sometimes divisive area of marketing – colour theory. Now, in our example, the colours almost directly correspond to the products sold (green salads, and brown and red burgers) but more often in the realm of marketing you’ll find colour theory as it corresponds to emotions, cultural associations, preferences and other intangible connections. This is all to say that when you create your logo and come into R&P Prints for custom t shirt printing in Toronto the colour you choose could greatly affect people’s perception of your brand.

In Satyendra Singh’s 2006 book Impact Of Color On Marketing, he determines that 62-90% of people’s assessments of brands are based on colour alone, and that colours not only serve to differentiate businesses, but also to affect the mood and feelings of consumers. Through his studies he found that colours were able to “increase or decrease appetite, enhance mood, calm down customers, and, reduce perception of waiting time”, among other things. That’s pretty astounding, considering it’s a facet of marketing that a lot of people don’t even think of. In the spirit of colour theory, then, let’s look at a few common colours, and what they evoke or represent.

Red is a colour you see often in logos – Coca Cola, Netflix, McDonald’s and YouTube, all giant corporations that have opted to go the red route. It is a bold, excited colour that conveys energy and passion. Run a little thought experiment in your head: try and picture the Apple symbol in red, and think about how that changes its meaning. Apple is known for its steely, calm silver-grey logo, a beacon of tranquility and effortless grace, and changing it to red would upset that branding. In other words, if you own a yoga studio in Montreal, and are looking for the best custom t shirts Montreal has to offer to promote your business, don’t go for one of our red shirts!

Instead, maybe go with blue, which is a cool, peaceful colour. It often sells a sense of trust and dependability as well, which is probably why three of the biggest social media sites – Facebook, Twitter and LinkedIn – use it as their colour. Yellow is a bright, sunny, optimistic colour; you’ll see it on brands like Sun Chips, National Geographic, Nikon and Ikea, where it conveys a sense of youthful optimism. Green, as mentioned, is often used to reinforce the idea of growth and health – some companies like Whole Foods do this to market their healthy products, whereas, it must be said, some companies like BP do it to cover up the less healthy effects of their business practices.

When you go to get your custom t shirt printing done, consider how the colour of the logo and the colour of the shirt could effect people’s perception of your brand. Think of it as yet another tool you can use to make your marketing as strong and effective as possible.

4 Tips For Creating Perfect Event Apparel

Summer can sometimes seem like an endless parade of events, with fun-runs, charity sporting events, food festivals, street festivals and family activities, to name just a few. This is great for local businesses because it offers up a multitude of chances to get out there, get involved and drum up interest.

The best way to get noticed through these events is with custom apparel – either by giving away custom apparel or simply by having event staff represent your business in some custom printed clothes. Seeing as R&P Prints offers the highest quality custom t shirt printing Toronto has to offer, we’re in a unique position to help businesses with specific advice on how to maximize the effectiveness of their event apparel. This article will offer up four tips on how to create the best clothes for your upcoming event this summer.

Figure Out Sizing

Sizing can be a real headache when you order bulk clothing, especially t-shirts. You want to be accommodating to everyone, but you also don’t want an excess of one certain size leftover at the end of the day. If you are ordering for event staff, try and take a poll beforehand to determine which sizes to order – this is the ideal way to go. If this isn’t an option, or if you are giving the custom apparel out as a branded giveaway, order more mediums and larges, as those tend to be the most common sizes.

Choose Context-Appropriate Clothing

We have sportier clothing that would easily suit a specific sports event, like our New Balance 5K Tech Run Tee for charity marathons or our simple Baseball Tee for softball events. We have awesome golf tees for your upcoming charity golf tournament. And if you are holding an evening event, anticipating cooler weather, we make custom sweat shirts perfect for the occasion.

Turn The Volume Up

Well, of course clothes don’t have a literal volume, but what we mean by this is that brighter clothing tends to attract more attention. Rather than go with the standard white, grey or black this summer, stand out with vibrant, unique colours like teal, safety orange, lime green, sapphire and daisy yellow. Not only do bright colours fit the spirit of summer better, but they make more of a quick impression on people.

Get That Logo Printed Right

Your logo is your business’ flag – and you have to be able to fly that flag proudly. At R&P Prints we’ll work with you to ensure that your logo is positioned correctly, that it’s the right size and that it is printed onto your custom apparel with the utmost care and attention. If you have any questions about getting your logo onto an article of clothing, contact us to learn more about the process.

Whatever event you choose, it’s important to represent your business, and the best way to do that is with custom-printed clothing. Give away t-shirts as part of a contest, give away hats as part of a sales promotion, or deck your employees out in the company logo. There are numerous ways that custom apparel can have a positive marketing impact this summer, but make sure you do it the right way. Contact R&P Prints and let us help make you the perfect custom clothing for your summer event.

Why Summer Is The Perfect Season For Promotional Swag

Winter in Canada can be tough on businesses, especially those brick-and-mortar establishments that rely on foot-traffic as their main means of exposure. So naturally, when the weather gets better, Canadian businesses look to launch compelling marketing campaigns, vying for consumers’ attention out in the streets and over social media.

And, yes, social media marketing campaigns are just fine for what they try and accomplish: they cast a wide net and rely on that numbers game to drum up impressions. Nothing particularly wrong with that, but it can’t be your only marketing strategy, not when the hot weather is pushing consumers outdoors. This summer, market your business with promotional swag – as a leading custom t shirt printing company in Toronto we know the value of promotional apparel, and have seen it work its magic for businesses. Here’s why, this summer, you should market with swag.

First off, more people are out and about, attending street festivals, touring around downtown and lounging on the beach with friends. No doubt people are still online, as, increasingly, phones become a larger part of our lives, but people are more engaged when they’re outdoors. That means that if you want to effectively target potential customers, you should meet them in the street. Take out a table at one of Toronto’s many street festivals, set up a promotional booth near a popular beach or hit up Yonge Dundas square. There are plenty of opportunities to share your business in person with people.

And when you do meet them outdoors, give them a promotional product they will actually use. Really, what are people going to do with an umpteenth pen or keychain? Not a whole lot. But if you hand out promotional apparel, like custom printed t-shirts and hats, you’re almost guaranteed that the recipient will use them. Not everyone has a large stock of t-shirts kicking around, but when summer rolls around they will want something to wear – that’s where your business enters, offering a shirt with your name and logo. They get a free article of clothing, and you get free advertising when they wear it.

As far as costs go, this kind of advertising is very efficient, as you can place a bulk order of custom t shirts for an inexpensive price and have them last a very long time. People will repeatedly wear that t-shirt, providing you years of continued advertising. The same can’t be said about Facebook ads, which are ephemeral and only intermittently effective. With promotional apparel, not only do you see a long term return on investment, but you also see an immediate one as well, as recipients, grateful for receiving a usable gift, are likelier to use or engage with your product.

The bottom line, really, is that during the summer your marketing dollars are better spent engaging with people in person, offering them functional items in exchange for engagement. Who doesn’t like to receive a hat, a t-shirt or even a gym bag? You could even offer these things as part of a little contest giveaway, one of those booths where people are encouraged to step up, spin a wheel and land on a prize – they’re fun, without clubbing people over the head with a marketing tactic. If you want to place a bulk order of t-shirts or hats for your summer giveaway, you can always contact us to learn more about our products and service.

At the end of the day, it’s about making potential customers happy, and joining in that sense of joy and community that summer tends to bring out of people.

How To Create A Compelling Brand Identity

Normally, people don’t consciously pay attention to the typeface, tone, images and taglines surrounding a business, but all those things are immensely important in influencing how a consumer feels about a brand. The sleek solo image of Apple’s apple, devoid of text and rendered simply in either black or white – this conveys a minimalist, streamlined approach. The big, emblem-style Harley Davidson grill – it conveys power and history. Or how about Nike’s trademark motivational slogan, “Just Do It” – it conveys a fierce, aspirational spirit, as well as a no-nonsense attitude.

These visual cues all circle around a business forming its brand identity, but many of them, because of their sheer size and influence, make it look easy. In reality, creating a compelling brand identity can be hard work, a product of research, introspection, craft and visibility. In this article, we’ll look at how you can create a compelling brand identity, from the first conceptual steps all the way to putting your brand on clothing, whether you’re t shirt printing in Toronto or creating custom hats in Montreal.

Creating From Scratch Or Adapting?

The first question you’ll confront is whether you’re creating a new brand design, complete with a new logo, typeface, slogan, etc., or whether you’re simply updating your existing brand. Was your branding just not working? It may be that a full overhaul is required. On the other hand, if you feel as though customers or clients recognize and have positive associations with your branding, but that it’s simply out-dated, you will want to adapt and modernize it.

Understanding Your Audience

A key tenet of business is knowing your audience – or demographic – and this is no less important in the world of branding. Who is this for, and what does that audience respond to? Pop-tarts, for instance, doesn’t go the Apple route with a simple austere logo because that’s not what their audience will respond to; they go for a big, bright, bursting text-based logo that appears to imitate the colourful breakfast treat popping out of a toaster. What works for one brand will not necessarily work for another, so it’s important to take time to understand your audience.

Setting Yourself Apart

There are certain brand designs – like the so-called “hipster-style” logo, with its arrows and antlers and moustaches – that have been done to death. Do some research. Look at other brands similar to your own and think of ways that you can differentiate yourself while remaining visually striking and true to your audience.

Getting Your Brand Out There

Custom apparel is the easiest and most cost-effective way to get your brand out there in the world, whether you’re handing out custom hoodies in Montreal or creating a custom uniform for your Toronto staff. Having your staff wear your branding links it to a sense of professionalism, and giving out promotional apparel with your branding on it boosts visibility and makes unique impressions with potential clients or consumers.

Cultivating A Positive Brand Image

Another way that giving away branded apparel can benefit your business is that it creates a positive association. People love receiving gifts, and when they receive a gift with your logo or name on it, they associate that goodwill with your brand. Brand association is an important, if difficult to control, aspect of business, and you want to do all you can to make sure it’s positive.

Finally, what it comes down to is pairing your branding to the right medium. Custom apparel is always a good vehicle for branding, but you want to tailor it even further. Own a gym, for instance? Look into our selection of activewear for your branding. This extra step ensures that your branding will be delivered in a manner fitting its tone and audience.

Create your compelling brand identity today, and get it out there in the world with R&P Prints’ custom printed apparel.

How Custom Apparel Can Help You Up Your Trade Show Game

How to create a trade show booth that’s both catchy and informative, that conveys your brand and message quickly and leaves the attendees with a positive feeling? There are a number of ways to go about achieving this, from prioritizing eye-catching copy and graphics, utilizing the space on your back wall, and developing key talking points to hook prospective clients or customers. But one of the most effective ways to up your trade show game this summer is to make use of custom apparel, both as a catchy uniform and as a promotional product.

Let’s start with how you can use R&P Prints custom clothing as a uniform during your trade show, and look at some of the benefits of sharp, custom-made attire. In a room literally stocked with competition (or at the very least non-adjacent businesses vying for the same people’s attention) standing out is a key priority. And while your display can get you half of the way there, with bright attractive colours and zippy copy, the rest of the responsibility is on you – how you look, and how you present yourself.

You don’t want to dress like an old-timey huckster in a three-piece suit (that would be a little off-putting), but you don’t want to overcorrect the other way and look slovenly. Striking a balance in your attire as well as your mannerisms is the real key to success. Choose custom apparel that straddles the line between professional and casual; this could be as simple a well-fitting t-shirt with a well-designed, printed logo, or it could be a collared polo shirt with your logo expertly embroidered. And when you go to give your pitch, let your speech reflect that balance as well: you don’t want to come across as though you’re only there to sell attendees something, so add some levity in the form of jokes and banter.

Custom apparel can also set your trade show booth apart when it’s used as a promotional item. While other booths spend their money on pens that, frankly, attendees are going to shove in their bags and forget about later, your booth can offer something different. Something that people actually want to receive. You can get hats with your logo emblazoned on them, get custom hoodies in Toronto with your business’ name across the back or go for the classic, always-popular branded t-shirt. Whatever items you choose, display them prominently at your booth and watch as people swoop in to hear your pitch with open ears. Because of the psychological principle of reciprocity, attendees will feel they owe you their time in exchange for the gift.

Giving people things they will actually use also has its consequent benefits. If, for instance, you give attendants custom hats and headwear that they can wear year-round, they are essentially providing your business year-round exposure, as they wear their hat (with your logo) around to various functions and out in public. It’s a strategy, therefore, that not only pays off in the moment, as attendants pay closer attention to your pitch, but also in the long run as attendants continue to wear your branding out and about.

There will always be bigger displays than yours, businesses that spend an arm and leg to deck their booths out in glitzy, cutting edge attractions. But you don’t need any of that. With summer trade shows aplenty about to hit Canada, make the most out of your booth by utilizing custom apparel both as a uniform and promotional giveaway.

 

5 Ways Your Restaurant Can Benefit From Custom Uniforms

A restaurant needs to be a well oiled machine, a chain of communication that works variously between the customer, the front of house, the kitchen and the management, all to achieve a single goal: to give the customer a great dining experience. Of course, the other more unspoken goal in the restaurant business is to make good money (or at the very least keep the lights on). To achieve both of those goals better, your restaurant needs a good quality uniform – an article (or articles) of custom-made clothing from R&P Prints that conveys service, cleanliness, style and teamwork.

Customer Convenience

One of the main and immediate benefits of implementing a uniform at your restaurant is that customers are easily able to spot their servers. If you’ve ever been to a casual restaurant and been unsure exactly who to flag down to get a refill on your drink or put in your order, you’ll understand that it can be frustrating. And for an industry built on satisfaction, “frustrating” simply won’t cut it. Choose custom shirts or sweatshirts that are distinct, and that display your logo or name clearly for customers.

A Clean And Tidy Image

One of the benchmarks of quality for a restaurant is cleanliness. The customer expects a sanitary, tidy dining experience, free of dirt, clutter, mess or grime. The kitchen works hard to keep the back of house clean, but unfortunately the customer often can’t see that, and so they rely on visual cues from the front of house to deliver that message. If your wait staff is dressed in a quality, well-fitting, clean uniform it conveys cleanliness and consistency. Get custom printed t-shirts, or make use of our custom embroidery services on golf shirts in order to create that perfect uniform.

Team Camaraderie

One of the resultant benefits of having staff in a uniform is that there will be a greater sense of camaraderie and teamwork in the restaurant environment. With a business so customer-focused, it can be difficult to express staff loyalty, but uniforms help to do that. Team camaraderie also boosts morale and effective communication, so it’s an important thing to foster among staff, and uniforms are a great way to achieve that.

Brand Awareness

Just because you’ve got people already seated in your restaurant, it doesn’t mean that you can’t take the opportunity to market your brand to them. Everything about the look of your restaurant, from the colour of the wallpaper to the font on the menu, to the uniforms your staff wear, all define your brand. Are you going for a homestyle feel, a modern feel, a farmhouse Italian feel? Express your brand through your choice of clothing articles, as well as design and logo.

Functionality

Finally, restaurant uniforms can absolutely be functional. We offer a full length apron or a waist apron that would be perfect for both front and back of house, allowing you to show off your logo while still ensuring that staff is properly dressed for the job. As for shirts and t-shirts, we have a great deal to pick from, so you can choose something breathable for your staff that allows them to move around without getting uncomfortable. If you’re unsure about which clothing item to choose, get in touch with us and we’ll talk about your best options.

Whether you’re a smaller restaurant or a national chain, a uniform can really help business. With the plethora of new restaurants opening every year in Canadian cities, anything you can do to put your business head and shoulders above the rest is worth doing. Visit our website today to get some ideas on your new staff uniform.

4 Branded Clothing Items To Kick-Start Your Summer Marketing Campaign

Summer is a prime season for most businesses. The warm weather pushes people out into the street, forcing them to interact with storefronts and promotions, and students – historically the pinnacle of disposable income – have a load of free time of their hands. It’s the perfect storm for marketers looking to drive up sales, but your marketing campaign has to be smart, and it has to be seasonally appropriate.

Custom printed apparel, like R&P Prints custom t shirts and activewear, is a stellar marketing tool – a fact we’ve covered here on the blog a couple of times. Using custom apparel as part of a promotion or giveaway not only engages the recipient, but it also makes an impression on anyone who sees the shirt being worn, and in the case of a well-made, well-printed shirt, it could be worn for years. With summer nearly upon us, let’s look at the four most seasonally relevant clothing items you can use for your marketing campaign.

T-shirts

This one is a no-brainer. T-shirts are the granddaddy of all branded apparel for the simple reasons that they’re relatively inexpensive, ubiquitously worn and provide a large canvas upon which to put your logo, name, info and whatever else you’d like. At R&P Prints, we deal with a lot of t-shirt orders, making custom t shirts in Montreal and Toronto for a number of clients, always happy to work within whatever budget and time constraints might arise. If you want an item of clothing for a promotional giveaway that you know will make an impression in the warm weather, this is the way to go.

Hats

Sure, sunscreen works well to keep those harmful rays off your lovely face, but a hat definitely helps as well. And not only do they protect your skin, but they keep the harsh light from putting a strain on your eyes. In the summer months, a lot of people start wearing hats, and you want to make sure that they’re wearing a hat with your logo on it. People tend to really love branded hats (think of how popular John Deere hats got a few years back), so it’s a smart investment. Giving a free hat away as part of a sales promotion will ensure your business some free advertising at a cost-effective price.

Workout Clothes

Summer is a wonderful time to exercise outdoors. The flowers are out, the air is clear and, most importantly, there’s no ice to slip on. Depending on what kind of business you have, ordering custom printed workout clothes can work wonders. Because they’re often worn outside and in the company of others, workout clothes help boost brand awareness. It works best if your business is somehow tied to health and wellbeing – as that’s the kind of business that will benefit most from the association – but any business can benefit from the added exposure.

Shorts

When you put in an order for custom t shirts online you might consider adding an order of shorts to the basket. While not as conventional in the marketing world as t-shirts, shorts are an item of clothing that is just as popular in the summer months. And it is precisely their unconventionality that makes them great for marketing – people don’t expect to receive branded shorts, nor do onlookers expect to see branded shorts, so they make a stronger impression.

Make the best of the summer months by promoting your business with custom printed apparel. You’ll likely see a strong return on investment, as well as a lasting bump in brand awareness. The weather is heating up – it’s time that your marketing campaign did the same!

How To Open A Pop-up Clothing Store In Toronto

The concept of a pop-up, for lack of a better term, “popped up” only about a few years ago, but the format has taken off like wildfire. You’ll find all sorts of pop-ups in Toronto nowadays: restaurant pop-ups, ice cream pop-ups, fitness pop-ups… the list goes on (and in case you were curious, yes, you will be sick of the word “pop-up” by the end of this article.) Even advertising agencies have got in on the idea, hosting pop-up shops for their big clients, like the Harley Davidson cafe on Ossington. It’s an alluring corporate strategy, since it conveys exclusivity and time-sensitivity.

In this article, though, we’re going to talk about opening up your own clothing pop-up, which is really a lot easier than it sounds. Some compelling artwork, good quality clothes and screen printing, and a location that sees a good amount of foot traffic: those are the basic building blocks of a successful clothing store pop-up. Let’s take a closer look.

The Idea

Before you secure a location, before you start selling your custom t shirts in Toronto and well before you turn a profit, you need to start with an idea. For many, this is as simple as creating a striking piece of art, in the form of a logo or design, that you believe will catch people’s attention. It could be something wholly original, or it could be a sendup of an existing logo, like what Leeloodles did – she’s a ten-year-old artist who drew logos for the Blue Jays and Raptors, and with the help of her parents sold them at a popup. A clever, captivating idea! This is where it all starts, so make sure you get input from friends as well as strangers; you want to put at least a little effort into market research.

The Location

As mentioned, you want a location that sees a fair amount of foot traffic. With little time to open, you’ll have even less time to promote, and so it’s important that your location doesn’t rely on a pre-knowledge of the pop-up. You want people to stumble in by happenstance, to see the cool things you’re doing and think to themselves, “I might not be able to get this at any other time or place, so I need to buy it now”. Making those impressions starts with a good location. Look at event or gallery spaces, or even try contacting an existing store to open a “store within a store”, capitalizing on those venues’ pre-existing patrons.

The Clothes

At the end of the day, it’s all about the clothes, whether you’re selling custom hoodies or t-shirts, hats or shorts. You need to go for quality. That doesn’t necessarily mean you need to break the bank, but you want to ensure that the clothes look and feel great, which is where we come in. R&P Prints will work with you and your budget to nail down clothing options, and then we’ll take your design and make the absolute best print job out of it.

This is going to be your selling point, ultimately, so you want to make sure that it’s done right, whether you’re selling custom shirts or custom sweaters in Toronto this summer. And crucially you want to ensure it’s done on time. Pop-ups don’t last long, so you can’t risk getting a late shipment from the screen printers; luckily, R&P Prints offers a fast turnaround time.

You’re off to the races. With some clever marketing, including a concerted social media effort and word-of-mouth campaign, your pop-up is all but guaranteed to be a resounding success. Summer is the perfect season for pop-ups, so get started early by contact R&P Prints.