Monthly Archives: September 2018

How To Attract International Tourists To Your Business

Canada’s lush natural beauty, world-class shopping, exciting winter sports and abundant cultural festivals are just a few of the reasons visitors from around the world flock to Canada in high numbers (a record breaking 20.8 million in 2017, to be precise). This is great news for Canadian business owners.

While it is important for businesses to remain locally minded and involved with their immediate community, casting a wider net – that is, catering to tourists from abroad – can be a great way to drive up sales and gain a wider recognition. This is especially true of retail and hospitality businesses, as those are the businesses most likely to be supported by overseas tourists. By revamping your business’ online presence, retooling your website, being shrewd about where you place ads, and, of course, utilizing R&P Prints’ screen printing in Toronto to create branded souvenir apparel, your business can attract more international tourists. Let’s take a closer look!

Tend To Your Online Reviews

Whereas before, tourists might have relied on word of mouth, or the opinion of a guide book to tell them where to eat, shop, drink and sleep, now tourists are increasingly turning to the user generated review aggregators. That means that a few negative reviews on Tripadvisor, Google, Yelp, Foursquare, etc., can push your business down to the bottom, where it can toil in obscurity.

The way to combat this is two-pronged: first, you have to make it a priority to create a welcoming environment for overseas customers; and second, you should take time to respond to reviews online, both negative and positive. Thanks the positive reviewers, and ensure the negative reviewers that you are looking into their issue, and taking steps to amend it.

Make Your Website Global

By taking the time to create a more globally friendly website, you can attract more customers from abroad. Add a currency calculator widget to your website, offer translations for a few key pages into some popular languages, and pay closer attention to the colour schemes you use (red, for instance, is a near universally positive colour, conveying passion, luck, joy and a bevy of other good things). For some more technical information on creating an internationally friendly website, check out this article.

Consider Advertising At The Airport

If your goal is to reach international tourists, it makes intuitive sense to advertise at the airport. Save for a few outliers (those driving up from the States, specifically), every tourist from abroad will pass through the airport upon arriving. The advertisement is almost guaranteed to make an impression on a few people.

Give Visitors Something To Remember

Having strong branding is important in attracting tourists, since it makes your business into a destination. There’s no better way to strengthen your branding than to offer custom branded apparel, which you can do by teaming with R&P Prints – we offer screen printing services in Winnipeg and Vancouver, Calgary and Toronto, to name just a few places. The other bonus about offering branded apparel is that it creates an added revenue stream for the business. Just look at how Schwartz’s in Montreal, or the Drake Hotel in Toronto were able to leverage their strong brand to sell custom apparel. You get an added source of revenue and your customers get a tangible piece of clothing to remember your business by – it’s a win-win.

Canada is an alluring destination for people all around the globe, and we get tend to get tourists throughout the year. Capitalize on that influx of potential customers by following these simple tips, and by getting your custom shirts printed in Ottawa , Toronto, Montreal, or wherever your business may be.

Custom T-Shirts Help Make Your Grand Opening Even Grander

Is there a more nerve-racking day in the life of an entrepreneur than that first grand opening? The feeling of excitement and anticipation mixed with a sense of worry – “what if no one but my close family and friends bother showing up?” or worse yet, “What if people show up and are unimpressed?” It’s true that first impressions matter in the world of business, but if you are well organized, well advertised, and if you have a t shirt printing company based in Toronto on your side (wink, wink) then you should have nothing to worry about.

Custom apparel, especially custom printed t-shirts branded with the company name and info, are perfect for grand openings. In this article, we are going to look at a couple ways to effectively utilize custom apparel during your grand opening, as well as a couple ways in which it kicks off marketing your business the right way.

A Promotion To Boost Attendance

This is one of two classic ways to utilize branded apparel at a grand opening. How it works is fairly simple – in a marketing campaign leading up to the event, whether over social media, through community flyers, etc., offer free t-shirts to the first hundred or so people who show up. This creates a buzz around the event as well as incentivizes people to be there early, which is an effective way to ensure attendance. Since you are giving these out as incentives for showing up early, you might consider making them less informational and more fun, with an interesting graphic that people will want to wear, but that conveys your business.

A Goody Bag To Show Your Appreciation

The second way of utilizing apparel at a grand opening tat we see quite a bit is through goody bags, or swag bags. The concept here is even simpler – leave your guests with a token of gratitude and they will remember your business favourably. Everyone likes getting free stuff, especially t-shirts, so connect with our Toronto staff or check out our t shirt printing in Montreal and Ottawa to learn about rates and turnaround time (spoiler alert: they are ‘low’ and ‘quick’, respectively!).

Making A Positive First Impression

It’s not enough to fill your grand opening with bodies – you have to form relationships, and you do that by making a positive first impression. Promotional giveaways have the unique ability to help cement a reciprocal bond with potential customers or clients. A kind of unspoken “I’ll scratch your back, you’ll scratch mine” deal is formed, where they give your new business a shot as a gesture of gratitude for the gift you have given them.

A Long-Term Marketing Strategy

Where custom apparel differs from, say, a predominantly social-media-based marketing strategy is in its longevity. Long after you have bought and dispensed your custom shirts, the recipients will continue to wear them, continuing to give your business free advertising as they walk around wearing your logo and info. Whether you get our custom t shirts printed in Ottawa , Toronto, Montreal, or wherever you business may be, it will always present a solid return on investment due to its staying power.

If you are planning a grand opening sometime in the near future, come talk to us here at R&P Prints about putting together a bulk order of custom printed t-shirts. Use them as part of a promotion, or simply to show you gratitude to what will hopefully become your new customers and clients.

Custom Fall Apparel Ideas From R&P Prints

As much as we all love the summer here in Canada, there’s no denying that the fall is pretty amazing too. Not too hot, not too cold, a beautiful amber hue everywhere you look, and still an abundance of events and cultural festivals in which to partake – despite the fact that fall traditionally signals an end to the vacation season, it has a lot going for it!

This fall, fall for one of these wonderful pieces of apparel, each of which come custom screen printed or embroidered by yours truly, R&P Prints. You can order fleece jackets for your employees, knit toques for your online store, fall jackets for your sports team or simply give away, as a business promotion, the best custom shirts Toronto has to offer. The choices are endless, which is why we’ve attempted to narrow them down for you – here are seven custom fall apparel ideas!

Academy Pullover And Full Zip Hoodies

This 60/40 blend of cotton and polyester is a lightweight fleece that looks awesome and is perfectly suited for the in-between weather of fall. Get it as a zip up or pullover, and use it to print merchandise for your business, sports team, band or charity.

Insulated Knit Toque

More closely associated with winter, the toque nevertheless makes its first appearance in the fall usually, more as a fashion statement than a real necessity. Made with Thinsulate insulation (say that five times fast!), this toque is a great addition to any work uniform where employees are outside during the winter – moving companies, construction companies, plumbing companies, etc.

Oakley Black Hole Jacket

This is a really nice product, albeit one that we offer for an equally good price. Made entirely of polyester melange cavalry twill, and with ample pockets, the smart cut and sleek design would make perfect sense for a traveling sports team. It’s also water repellent, for those rainy days spent practicing. Be sure to give us a call ASAP to get started on your bulk order.

Bamboo Cap

Bamboo, short of just being a meal for pandas, is also a wonderful fabric. It is moisture wicking, insulating, breathable and has antibacterial properties to keep those sweat odours from offending anyone. This would make a great branded ball cap for informal uniforms or as a promotional giveaway.

New Balance Space Dye ¼ Zip

Yes, this garment has a very cool name – almost as cool as its athletic cut, thumbholes, mesh insets and multi-coloured knit. This is a very athletic piece of activewear and would be perfect for fall run events, like marathons and charity runs.

DryFrame Dry Tech Fleece

Wind and water are no match for the mighty dry tech fleece. These hooded sweatshirts, which come in men’s and women’s, zip up or pullover, are the ultimate in comfort wear and would make great grad apparel. Just drop us a line and we can team up to make the best custom sweaters in Canada this fall!

The Humble T-Shirt

Just because the weather is a little chillier, it doesn’t mean people have forgone their favourite apparel item, the humble t-shirt. With the abundance of events taking place in fall across Canada, you can still utilize the power of custom t-shirts for business brand activation.

Hopefully, one of these fine garments has piqued your interest, but for countless other ideas you can check out the “Products” section of our website. At R&P Prints, we pride ourselves on having something for everyone. Call us this fall and we will make you the best custom apparel anywhere in Canada.

Quality Uniforms Make All The Difference To A Sports Team

What would the Toronto Maple Leafs be without their vibrant blue jerseys, embellished with a classic leaf design? What would the Montreal Canadiens be without their instantly recognizable “Club du Hockey Canadien” C emblazoned in red, white and blue? The short answer is, they wouldn’t be the same. A team uniform is so integral to the identity, spirit and quality of a team, which is something that we at R&P Prints know well.

Often we get teams who are just starting out in a league – whether it’s a rec league, work league, children’s league, pro league, etc. – who haven’t played with uniforms yet. And once we print them their uniforms, we’re told the difference is like night and day. Even if they’ve just ordered custom shirts in Toronto for their Friday night softball league, it makes a difference. All of a sudden they’re playing more confidently, as a unit, and everyone on the team feels like they belong to something special. It has prompted us to look at the matter more closely: why do quality uniforms make a positive difference in a sports team?

The Feeling Of Confidence

Ever wondered why militaries or police forces use uniforms? Part of the reason is because, when you feel like you are part of a greater unit, you feel more confident in your abilities. You look good and you feel good, which in turn translates to a better performance, whether it’s on the ice, the floor, the field or the diamond. Bonus points if your uniform is red, since statistically those teams win more.

A Strong Team Identity

You can’t necessarily wave a team flag around before your game, so the next best thing is a well-designed, well-made uniform that projects a strong team identity. As mentioned, teammates want to feel like they are part of something special, and a quality uniform does that. At R&P Prints we make custom embroidered clothing in Montreal Toronto and elsewhere, and have seen a lot of uniforms come through. You give us your logo, and we’ll make the best team outfit you can imagine, all for a low price and with a quick turnaround.

Designed For Performance

Team uniforms aren’t just about the logo. They’re also about the garment itself, which is often optimized for performance in a particular sport. Whether it’s a breathable mesh tank top for running up and down the basketball court, or an insulating fleece jacket to keep you warm on the hockey sidelines, uniforms serve a practical purpose. They are designed to move well and regulate body temperature so that you can play to your best ability.

Unique And Marketable

If you are part of a pro league that has its eyes set on exposure, then a good design, coupled with a quality screen printed or embroidered uniform, is the perfect marketing recipe. It’s an integral part of your team’s branding and can be leveraged to sell merchandise. In fact, if you want to order merchandise for your team to sell, contact us – we offer the best embroidered and screen printed clothes in Montreal Toronto or wherever else you may be!

You’ve got the skills, but have you got the clothes to match? Contact R&P Prints and let’s make your perfect uniform together. Go Team!