Monthly Archives: August 2018

How To Make The Most Out Of Your Trade Show Display

You have gone through all the trouble of researching the right trade show, registering for the event and paying for a space on the floor. Now it’s time to consider how to draw people in, how to get them interested in your pitch, your company and your products or services. For startup companies, a trade show can be a great way to gain crucial exposure, and even for established businesses it can spell the difference between a good year to come and a not-so-good one. With that in mind, here are a few ways you can make the most out of your trade show display this year.

Offer Custom Apparel

Promotional giveaways are a must at trade shows, as it makes that all-important first impression. If you want to really make a quality first impression, though, you need to go with custom apparel. Perhaps here at R&P Prints we’re a little biased, but we’ve seen custom t shirts in Toronto trade shows draw people in like bees to honey.

The fact of the matter is that people love getting free apparel. And because people are inclined toward reciprocity (that is, responding to a positive action with another positive action), they are much more likely to hear you out, and more likely to want to support your business. It’s an inexpensive way to attract people, and can be much more effective than a costly tech display.

Have A Clear, Concise Message

It’s often said that “brevity is the soul of wit”, but brevity is also the soul of a sales pitch, especially when you’re trying to attract people inundated with options. You want clear, attractive copy that gets to the point so that any passer-by can glance at your display and have a good idea what you’re about.

Make sure whoever is working the booth is visually conveying that message as well. Whether it’s yourself or an employee, wear some kind of branded apparel, which could be as simple as the custom apparel you are handing out. You can order custom hoodies in Toronto through us that would be perfect for a trade show – just give us some advance notice and we’ll work together to make you the perfect trade show apparel.

If Possible, Demo Your Product Or Service

People can only conceptualize so much before they need to see something in action. Do you have a new product you’re launching? Let people try it out. If you offer a service like, say, website design, let people see some of the work that goes into making the end product. Allowing people in on the process or experience of what you’re selling can be a very effective form of advertising.

Don’t Be Afraid Of A Little Pizazz

Finally, take the opportunity to go big. If you have the budget, generate buzz by creating a visually attractive display, with large screen video monitors and flashy lighting. But if you don’t have the budget, don’t fret. Read through this Inc. article, which has some great advice on running a trade show both; they recommend incorporating humour and an overall sense of fun in order to (inexpensively) differentiate yourself from competing booths.

Trade shows are all about attracting new business. Make use of R&P Prints’ t shirt printing services in Montreal and Toronto to create compelling promotional products. Be succinct in your messaging. Demo your product or service, and introduce a little pizzazz into your booth, regardless of budget. Follow these easy steps and you can make the most out of your next trade show display.

A Short Guide To Rebranding Your Company

Times change, and so do logos. What was once fashionable – even cutting edge – will one day begin to look dated, or will no longer reflect your target audience’s sensibilities. It takes a shrewd businessperson to realize when it’s time to rebrand a company, especially since, for many businesses, a logo is such a large part of the overall identity. There may be nostalgic, even sentimental attachments to your logo.

But it might be time to take the plunge. And when you do, R&P Prints will be here to offer our t shirt printing services in Toronto Montreal or wherever you are based, to help put your rebranding on some custom apparel and get your new look out in the world. Before you decide to rebrand, however, let’s take a look at a few frequently asked questions surrounding the change: When should you change your logo? Why should you change your logo? And how should you change your logo?

When?

There’s no hard and fast rule for the amount of time a company should keep any given logo, but there are indicators that a logo might be dated. If your logo is so old that it no longer reflects your company’s image adequately, or if it seems to be aesthetically stuck in the past, it’s time to consider updating. A lot of times you can just tell – you can tell when your business’ branding is becoming less relevant to your audience. Also, if your logo smacks of those tell-tale 80s or 90s design trends… it may be time to rebrand!

Why?

Perhaps you’ve noticed that your leads aren’t converting into sales as well as they used to. It could be because your branding is no longer relevant, either because you have evolved or because your key demographic has. Getting a logo to line up with your brand’s message can be tricky, but it’s necessary to remain competitive. Take a look at your competitor’s logos and see if they are implementing certain design concepts that might be giving them an edge.

Of course, companies don’t rebrand just to improve business– some do it because business is improving and expanding and they want to capitalize on the momentum. Your business might have simply outgrown its logo, and since it’s no longer lean times, you want a fresh new redesign.

How?

The short answer, really, is that you should consult with a designer. The longer answer is that you should try to keep abreast of current design trends without losing your original branding’s charm. In 2018, as in the past couple years, brands have been skewing towards more minimal, flat designs (with notable exceptions, of course), so you could always consider simplification. This kind of rebrand helpful because it translates well across mediums – it will look at good on a business card as it will with the custom embroidery in Toronto we offer.

There are a number of reasons a company might rebrand. Some companies do it to remain competitive; others do it to catch up in relevance with their competitors; yet others do it because business is booming and they want to ride the wave. Whatever the reason, and however you go about it, R&P is there to help facilitate the change, with our custom t shirt printing company in Montreal Toronto, and wherever else in Canada you might need us. If you feel like it’s time for a change, contact us and we’ll help get your new logo out in the world.

4 Tips For An Incredible Frosh Week

Frosh week is one of those uniquely Canadian university experiences. Sometimes referred to as “Orientation week” (usually by the administration), frosh week is a weeklong string of exciting events for freshman, which all serve the purpose of acquainting you with your new university, and therefore your new life for the next for years. Events like college bed races, concerts, paint parties, BBQs, parades and scavenger hunts – to name just a few – all compete for your attention, to help you celebrate the beginning of your higher education.

And the best frosh weeks do it in style. We’re talking a lot of custom made t-shirts, hoodies and sweatshirts, with logos ranging from the tame to the absolutely absurd. No idea is too big or bold, and if you want the best screen printing in Toronto for your frosh apparel, R&P Prints is the way to go. Let’s look at a few tips for maximizing your frosh fun.

Suit Up

Get into the school spirit with custom printed t-shirts. Wait around long enough and someone is bound to hand you a t-shirt, usually with the name and logo of the university on it. But if you want to really take matters into your own hands, order custom t-shirts in bulk that are a little more playful. We’ve seen ones that say “New frosh, who dis?” in a text bubble, or ones that have the university name, but the design is made to look like a summer camp. And if the weather is still chilly, you can always get quality custom sweaters in Toronto for your frosh week. Your imagination is the limit here.

Get Out Of Your Comfort Zone

Frosh week is as much about meeting people as it is about getting to know your new school. Everyone’s in the same boat as you, so don’t be afraid to talk to people. Sure, you’ll probably have to suffer through more than one awkward conversation, but with any luck, at the end of the week, you’ll have made a couple new friends. Friends that you might even have for life. Not sure how to go about it? Here’s a list from Psychology Today about how to meet strangers at parties.

Learn About The City And The University

Familiarize yourself with public transit, because chances are at some point over the next however many years, you are going to need it. Also, take some time away from the excitement to, you know, actually orient yourself on campus; familiarize yourself with the different buildings and memorize how to get around. There should be pamphlets with floor plans kicking around, so ensure you get your hands on one.

Rest Up

As much fun as frosh week is, it precedes a difficult few weeks, i.e. the beginning of the semester. There’s an old university saying: “studying, partying, sleeping – pick two.” In this case, you’ll want to pick sleep, at lease towards the end of frosh week.

It will all be over before you know it. Get your custom t shirts printed in Montreal or Toronto now, in time for frosh week, and celebrate in style. Make some new friends, get to know your new home and remember to catch up on some sleep once it’s all over.