Monthly Archives: June 2018

How To Start A Successful T-Shirt Business

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward. With e-commerce platforms in Canada like Shopify, there isn’t even much of a need for the traditional brick and mortar setup, and with our t shirt printing services in Toronto and other big Canadian cities, producing the shirts is a cinch.

There are a few steps involved in ensuring that your t-shirt business is successful, which we will detail in this post, but what they essentially boil down to is that you want to target quality at every step of the process, from the idea generating phase, all the way through to having your shirts screen printed.

Generating Ideas

This is the very first step on the road to opening a t-shirt store, and it involves recognizing a vacancy in the current market and carving out a niche. Go on Instagram and you will find very successful t-shirt businesses that create hip Simpsons t-shirts, or Toronto TTC shirts, or t-shirts based on 80s morning cartoons. Ideas are limitless, and this phase requires only that you brainstorm ideas and then verify that the ideas have not been done before.

Validating Those Ideas

Of course, you represent a very small statistical sample, and what you find attractive or marketable might not fit a broader taste. You want to validate your ideas, both with your own personal network of friends and follower as well as strangers. Reddit can be a very useful tool for procuring strangers’ feedback, as can Kickstarter. If your first ideas don’t happen to fly with people, don’t be bull-headed and press on with them, but also don’t be discouraged. Just head back to the drawing board.

Creating Designs

For this stage, you can either use online templates, or follow this Adobe Illustrator tutorial on t-shirt design. If you have a larger bankroll, you can also pay a designer to help with this stage, which will ensure that the design is finished properly and can be scaled to fit different items of apparel.

Choosing Quality T-Shirts And Printing

This is where we at R&P Prints are happy to help. Sourcing quality clothing can be difficult, but we stock the best brands at the best prices. Pair that with our superior t shirt printing services in Montreal and Toronto and you get a foolproof, quality, affordable experience. You don’t want to go through all the effort of validating and creating your designs, only to create low quality productions of them. And, as an added benefit, you can do all this from the comfort of your computer by ordering custom t shirts online through our website.

Deciding How To Sell Your T-Shirts

As mentioned, you can sell your t-shirts through an E-commerce platform and save on overhead costs, or you can open a pop-up store in the city. Try collaborating with an existing business, like a coffee shop, bike shop or bookstore to save money.

Marketing

The modern way to go about marketing a t-shirt company is to take to social media, integrating Instagram, creating a Facebook store and buying ads on both those platforms. This is a proven method for generating interest, but you can also couple it with some old school, word-of-mouth tactics. Take out a table at one of the many street festivals in the city and show off your new creations.

If you want to start a profitable business, or if you simply want an outlet for self-expression, a t-shirt business can be a low-stakes, fun and easy way of doing that. We at R&P Prints will make the process easier on you by ensuring quality materials, impeccable service and a quick turnaround time. Contact us today with your ideas!

Cotton Or Polyester – Which Should You Choose?

Forget boxers vs. briefs. Forget chunky peanut butter vs. smooth peanut butter, dogs vs. cats, coffee vs. tea… If you want a real rivalry, look at the old cotton vs. polyester debate, which has been raging ever since the latter fabric burst onto the scene back in the 1940s. Touted as a miracle fabric at its advent, polyester has had its ardent supporters, while others prefer the comforts of cotton.

Who’s right? Well, as we’ll explore in this article, no one is right, per se, and there are advantages to both. Certain scenarios call for one or the other, and when you’re ordering screen printing in Toronto from R&P Prints it’s best to consider the eventual use of the garment before deciding on a fabric. Here are some quick facts about cotton and polyester, as well as when to use them, and other fabrics to consider.

Cotton

The soft fibre of the cotton plant has long been used in cloth manufacturing, given its high cellulose percentage (around 90%, whereas hemp, for instance, has around 60% cellulose, and wood has 40-50%). Of course, prehistoric champions of cotton clothes didn’t know what cellulose was, and only knew that this fabric is breathable and comfortable, and the textile’s popularity quickly spread across the globe.

Polyester

Polyester is undoubtedly the more modern fabric. Whereas cotton was nature’s creation, polyester got its start in the laboratory of scientists Whinfield and Dixon in 1941, when they successfully mixed ethylene glycol and terephthalic acid, forming the basis for what is now one of the most popular textiles in the world.

When To Use Cotton

Cotton is the preferred textile for many businesses because of its breathability, softness, sensitivity on the skin, and its durability. It also shows screen-printing very well. When you choose a work uniform, you can’t go wrong with cotton, since your staff will likely be working hard in their uniform and polyester has the potential to get uncomfortable. If you want to get custom hoodies in Toronto for your sports team or event, cotton’s breathability is key.

When To Use Polyester

Nevertheless, polyester has its perks. You can wash polyester, stretch it, wear it, rumple it – you name it – and it will come out the other end in good shape. This isn’t a fabric that wears out easily, so if longevity is a major concern, perhaps polyester is right for you. It also wicks moisture well, making it great for sportswear like basketball shorts and jerseys.

Other Fabrics To Consider

At the risk of making it seem like there are only two choices, it should be said that there these aren’t the only fabrics out there. There’s rayon, spandex, silk, jersey… the list goes on. Also, there are blends between cotton and polyester that take some of each fabric’s benefits and put them together. If you want to get a sense of the great plurality of fabrics out there, as well as the infinite creative things you can do by printing on them, look at some finished products we’ve made, on our website.

The debate may yet rage on, but if you know what you are going to use the fabric for, the choice between cotton and polyester becomes easier to make. In summary, use polyester in heavy usage situations where warmth isn’t an issue, and use cotton for situations where comfort and breathability are key. Whichever fabric you choose, one thing you don’t have to worry about is the quality of the screen-printing – we’ve got that well taken care of!

Branding And Colour: The Psychology Behind Your Logo

Picture this: you’re driving down the street looking for a place to eat when you spot two restaurants in the distance, one of them has a brown and yellow logo, and the other one has a green logo. Which would you guess was the healthy restaurant? And which would you guess was the home-cooking restaurant? You’d have to concede that the green one is likely the healthy one, and the brown and yellow restaurant might serve burgers and fries.

This is a straightforward example of what is, in fact, a complex and sometimes divisive area of marketing – colour theory. Now, in our example, the colours almost directly correspond to the products sold (green salads, and brown and red burgers) but more often in the realm of marketing you’ll find colour theory as it corresponds to emotions, cultural associations, preferences and other intangible connections. This is all to say that when you create your logo and come into R&P Prints for custom t shirt printing in Toronto the colour you choose could greatly affect people’s perception of your brand.

In Satyendra Singh’s 2006 book Impact Of Color On Marketing, he determines that 62-90% of people’s assessments of brands are based on colour alone, and that colours not only serve to differentiate businesses, but also to affect the mood and feelings of consumers. Through his studies he found that colours were able to “increase or decrease appetite, enhance mood, calm down customers, and, reduce perception of waiting time”, among other things. That’s pretty astounding, considering it’s a facet of marketing that a lot of people don’t even think of. In the spirit of colour theory, then, let’s look at a few common colours, and what they evoke or represent.

Red is a colour you see often in logos – Coca Cola, Netflix, McDonald’s and YouTube, all giant corporations that have opted to go the red route. It is a bold, excited colour that conveys energy and passion. Run a little thought experiment in your head: try and picture the Apple symbol in red, and think about how that changes its meaning. Apple is known for its steely, calm silver-grey logo, a beacon of tranquility and effortless grace, and changing it to red would upset that branding. In other words, if you own a yoga studio in Montreal, and are looking for the best custom t shirts Montreal has to offer to promote your business, don’t go for one of our red shirts!

Instead, maybe go with blue, which is a cool, peaceful colour. It often sells a sense of trust and dependability as well, which is probably why three of the biggest social media sites – Facebook, Twitter and LinkedIn – use it as their colour. Yellow is a bright, sunny, optimistic colour; you’ll see it on brands like Sun Chips, National Geographic, Nikon and Ikea, where it conveys a sense of youthful optimism. Green, as mentioned, is often used to reinforce the idea of growth and health – some companies like Whole Foods do this to market their healthy products, whereas, it must be said, some companies like BP do it to cover up the less healthy effects of their business practices.

When you go to get your custom t shirt printing done, consider how the colour of the logo and the colour of the shirt could effect people’s perception of your brand. Think of it as yet another tool you can use to make your marketing as strong and effective as possible.

4 Tips For Creating Perfect Event Apparel

Summer can sometimes seem like an endless parade of events, with fun-runs, charity sporting events, food festivals, street festivals and family activities, to name just a few. This is great for local businesses because it offers up a multitude of chances to get out there, get involved and drum up interest.

The best way to get noticed through these events is with custom apparel – either by giving away custom apparel or simply by having event staff represent your business in some custom printed clothes. Seeing as R&P Prints offers the highest quality custom t shirt printing Toronto has to offer, we’re in a unique position to help businesses with specific advice on how to maximize the effectiveness of their event apparel. This article will offer up four tips on how to create the best clothes for your upcoming event this summer.

Figure Out Sizing

Sizing can be a real headache when you order bulk clothing, especially t-shirts. You want to be accommodating to everyone, but you also don’t want an excess of one certain size leftover at the end of the day. If you are ordering for event staff, try and take a poll beforehand to determine which sizes to order – this is the ideal way to go. If this isn’t an option, or if you are giving the custom apparel out as a branded giveaway, order more mediums and larges, as those tend to be the most common sizes.

Choose Context-Appropriate Clothing

We have sportier clothing that would easily suit a specific sports event, like our New Balance 5K Tech Run Tee for charity marathons or our simple Baseball Tee for softball events. We have awesome golf tees for your upcoming charity golf tournament. And if you are holding an evening event, anticipating cooler weather, we make custom sweat shirts perfect for the occasion.

Turn The Volume Up

Well, of course clothes don’t have a literal volume, but what we mean by this is that brighter clothing tends to attract more attention. Rather than go with the standard white, grey or black this summer, stand out with vibrant, unique colours like teal, safety orange, lime green, sapphire and daisy yellow. Not only do bright colours fit the spirit of summer better, but they make more of a quick impression on people.

Get That Logo Printed Right

Your logo is your business’ flag – and you have to be able to fly that flag proudly. At R&P Prints we’ll work with you to ensure that your logo is positioned correctly, that it’s the right size and that it is printed onto your custom apparel with the utmost care and attention. If you have any questions about getting your logo onto an article of clothing, contact us to learn more about the process.

Whatever event you choose, it’s important to represent your business, and the best way to do that is with custom-printed clothing. Give away t-shirts as part of a contest, give away hats as part of a sales promotion, or deck your employees out in the company logo. There are numerous ways that custom apparel can have a positive marketing impact this summer, but make sure you do it the right way. Contact R&P Prints and let us help make you the perfect custom clothing for your summer event.