Monthly Archives: May 2018

Why Summer Is The Perfect Season For Promotional Swag

Winter in Canada can be tough on businesses, especially those brick-and-mortar establishments that rely on foot-traffic as their main means of exposure. So naturally, when the weather gets better, Canadian businesses look to launch compelling marketing campaigns, vying for consumers’ attention out in the streets and over social media.

And, yes, social media marketing campaigns are just fine for what they try and accomplish: they cast a wide net and rely on that numbers game to drum up impressions. Nothing particularly wrong with that, but it can’t be your only marketing strategy, not when the hot weather is pushing consumers outdoors. This summer, market your business with promotional swag – as a leading custom t shirt printing company in Toronto we know the value of promotional apparel, and have seen it work its magic for businesses. Here’s why, this summer, you should market with swag.

First off, more people are out and about, attending street festivals, touring around downtown and lounging on the beach with friends. No doubt people are still online, as, increasingly, phones become a larger part of our lives, but people are more engaged when they’re outdoors. That means that if you want to effectively target potential customers, you should meet them in the street. Take out a table at one of Toronto’s many street festivals, set up a promotional booth near a popular beach or hit up Yonge Dundas square. There are plenty of opportunities to share your business in person with people.

And when you do meet them outdoors, give them a promotional product they will actually use. Really, what are people going to do with an umpteenth pen or keychain? Not a whole lot. But if you hand out promotional apparel, like custom printed t-shirts and hats, you’re almost guaranteed that the recipient will use them. Not everyone has a large stock of t-shirts kicking around, but when summer rolls around they will want something to wear – that’s where your business enters, offering a shirt with your name and logo. They get a free article of clothing, and you get free advertising when they wear it.

As far as costs go, this kind of advertising is very efficient, as you can place a bulk order of custom t shirts for an inexpensive price and have them last a very long time. People will repeatedly wear that t-shirt, providing you years of continued advertising. The same can’t be said about Facebook ads, which are ephemeral and only intermittently effective. With promotional apparel, not only do you see a long term return on investment, but you also see an immediate one as well, as recipients, grateful for receiving a usable gift, are likelier to use or engage with your product.

The bottom line, really, is that during the summer your marketing dollars are better spent engaging with people in person, offering them functional items in exchange for engagement. Who doesn’t like to receive a hat, a t-shirt or even a gym bag? You could even offer these things as part of a little contest giveaway, one of those booths where people are encouraged to step up, spin a wheel and land on a prize – they’re fun, without clubbing people over the head with a marketing tactic. If you want to place a bulk order of t-shirts or hats for your summer giveaway, you can always contact us to learn more about our products and service.

At the end of the day, it’s about making potential customers happy, and joining in that sense of joy and community that summer tends to bring out of people.

How To Create A Compelling Brand Identity

Normally, people don’t consciously pay attention to the typeface, tone, images and taglines surrounding a business, but all those things are immensely important in influencing how a consumer feels about a brand. The sleek solo image of Apple’s apple, devoid of text and rendered simply in either black or white – this conveys a minimalist, streamlined approach. The big, emblem-style Harley Davidson grill – it conveys power and history. Or how about Nike’s trademark motivational slogan, “Just Do It” – it conveys a fierce, aspirational spirit, as well as a no-nonsense attitude.

These visual cues all circle around a business forming its brand identity, but many of them, because of their sheer size and influence, make it look easy. In reality, creating a compelling brand identity can be hard work, a product of research, introspection, craft and visibility. In this article, we’ll look at how you can create a compelling brand identity, from the first conceptual steps all the way to putting your brand on clothing, whether you’re t shirt printing in Toronto or creating custom hats in Montreal.

Creating From Scratch Or Adapting?

The first question you’ll confront is whether you’re creating a new brand design, complete with a new logo, typeface, slogan, etc., or whether you’re simply updating your existing brand. Was your branding just not working? It may be that a full overhaul is required. On the other hand, if you feel as though customers or clients recognize and have positive associations with your branding, but that it’s simply out-dated, you will want to adapt and modernize it.

Understanding Your Audience

A key tenet of business is knowing your audience – or demographic – and this is no less important in the world of branding. Who is this for, and what does that audience respond to? Pop-tarts, for instance, doesn’t go the Apple route with a simple austere logo because that’s not what their audience will respond to; they go for a big, bright, bursting text-based logo that appears to imitate the colourful breakfast treat popping out of a toaster. What works for one brand will not necessarily work for another, so it’s important to take time to understand your audience.

Setting Yourself Apart

There are certain brand designs – like the so-called “hipster-style” logo, with its arrows and antlers and moustaches – that have been done to death. Do some research. Look at other brands similar to your own and think of ways that you can differentiate yourself while remaining visually striking and true to your audience.

Getting Your Brand Out There

Custom apparel is the easiest and most cost-effective way to get your brand out there in the world, whether you’re handing out custom hoodies in Montreal or creating a custom uniform for your Toronto staff. Having your staff wear your branding links it to a sense of professionalism, and giving out promotional apparel with your branding on it boosts visibility and makes unique impressions with potential clients or consumers.

Cultivating A Positive Brand Image

Another way that giving away branded apparel can benefit your business is that it creates a positive association. People love receiving gifts, and when they receive a gift with your logo or name on it, they associate that goodwill with your brand. Brand association is an important, if difficult to control, aspect of business, and you want to do all you can to make sure it’s positive.

Finally, what it comes down to is pairing your branding to the right medium. Custom apparel is always a good vehicle for branding, but you want to tailor it even further. Own a gym, for instance? Look into our selection of activewear for your branding. This extra step ensures that your branding will be delivered in a manner fitting its tone and audience.

Create your compelling brand identity today, and get it out there in the world with R&P Prints’ custom printed apparel.

How Custom Apparel Can Help You Up Your Trade Show Game

How to create a trade show booth that’s both catchy and informative, that conveys your brand and message quickly and leaves the attendees with a positive feeling? There are a number of ways to go about achieving this, from prioritizing eye-catching copy and graphics, utilizing the space on your back wall, and developing key talking points to hook prospective clients or customers. But one of the most effective ways to up your trade show game this summer is to make use of custom apparel, both as a catchy uniform and as a promotional product.

Let’s start with how you can use R&P Prints custom clothing as a uniform during your trade show, and look at some of the benefits of sharp, custom-made attire. In a room literally stocked with competition (or at the very least non-adjacent businesses vying for the same people’s attention) standing out is a key priority. And while your display can get you half of the way there, with bright attractive colours and zippy copy, the rest of the responsibility is on you – how you look, and how you present yourself.

You don’t want to dress like an old-timey huckster in a three-piece suit (that would be a little off-putting), but you don’t want to overcorrect the other way and look slovenly. Striking a balance in your attire as well as your mannerisms is the real key to success. Choose custom apparel that straddles the line between professional and casual; this could be as simple a well-fitting t-shirt with a well-designed, printed logo, or it could be a collared polo shirt with your logo expertly embroidered. And when you go to give your pitch, let your speech reflect that balance as well: you don’t want to come across as though you’re only there to sell attendees something, so add some levity in the form of jokes and banter.

Custom apparel can also set your trade show booth apart when it’s used as a promotional item. While other booths spend their money on pens that, frankly, attendees are going to shove in their bags and forget about later, your booth can offer something different. Something that people actually want to receive. You can get hats with your logo emblazoned on them, get custom hoodies in Toronto with your business’ name across the back or go for the classic, always-popular branded t-shirt. Whatever items you choose, display them prominently at your booth and watch as people swoop in to hear your pitch with open ears. Because of the psychological principle of reciprocity, attendees will feel they owe you their time in exchange for the gift.

Giving people things they will actually use also has its consequent benefits. If, for instance, you give attendants custom hats and headwear that they can wear year-round, they are essentially providing your business year-round exposure, as they wear their hat (with your logo) around to various functions and out in public. It’s a strategy, therefore, that not only pays off in the moment, as attendants pay closer attention to your pitch, but also in the long run as attendants continue to wear your branding out and about.

There will always be bigger displays than yours, businesses that spend an arm and leg to deck their booths out in glitzy, cutting edge attractions. But you don’t need any of that. With summer trade shows aplenty about to hit Canada, make the most out of your booth by utilizing custom apparel both as a uniform and promotional giveaway.

 

5 Ways Your Restaurant Can Benefit From Custom Uniforms

A restaurant needs to be a well oiled machine, a chain of communication that works variously between the customer, the front of house, the kitchen and the management, all to achieve a single goal: to give the customer a great dining experience. Of course, the other more unspoken goal in the restaurant business is to make good money (or at the very least keep the lights on). To achieve both of those goals better, your restaurant needs a good quality uniform – an article (or articles) of custom-made clothing from R&P Prints that conveys service, cleanliness, style and teamwork.

Customer Convenience

One of the main and immediate benefits of implementing a uniform at your restaurant is that customers are easily able to spot their servers. If you’ve ever been to a casual restaurant and been unsure exactly who to flag down to get a refill on your drink or put in your order, you’ll understand that it can be frustrating. And for an industry built on satisfaction, “frustrating” simply won’t cut it. Choose custom shirts or sweatshirts that are distinct, and that display your logo or name clearly for customers.

A Clean And Tidy Image

One of the benchmarks of quality for a restaurant is cleanliness. The customer expects a sanitary, tidy dining experience, free of dirt, clutter, mess or grime. The kitchen works hard to keep the back of house clean, but unfortunately the customer often can’t see that, and so they rely on visual cues from the front of house to deliver that message. If your wait staff is dressed in a quality, well-fitting, clean uniform it conveys cleanliness and consistency. Get custom printed t-shirts, or make use of our custom embroidery services on golf shirts in order to create that perfect uniform.

Team Camaraderie

One of the resultant benefits of having staff in a uniform is that there will be a greater sense of camaraderie and teamwork in the restaurant environment. With a business so customer-focused, it can be difficult to express staff loyalty, but uniforms help to do that. Team camaraderie also boosts morale and effective communication, so it’s an important thing to foster among staff, and uniforms are a great way to achieve that.

Brand Awareness

Just because you’ve got people already seated in your restaurant, it doesn’t mean that you can’t take the opportunity to market your brand to them. Everything about the look of your restaurant, from the colour of the wallpaper to the font on the menu, to the uniforms your staff wear, all define your brand. Are you going for a homestyle feel, a modern feel, a farmhouse Italian feel? Express your brand through your choice of clothing articles, as well as design and logo.

Functionality

Finally, restaurant uniforms can absolutely be functional. We offer a full length apron or a waist apron that would be perfect for both front and back of house, allowing you to show off your logo while still ensuring that staff is properly dressed for the job. As for shirts and t-shirts, we have a great deal to pick from, so you can choose something breathable for your staff that allows them to move around without getting uncomfortable. If you’re unsure about which clothing item to choose, get in touch with us and we’ll talk about your best options.

Whether you’re a smaller restaurant or a national chain, a uniform can really help business. With the plethora of new restaurants opening every year in Canadian cities, anything you can do to put your business head and shoulders above the rest is worth doing. Visit our website today to get some ideas on your new staff uniform.