Monthly Archives: March 2018

Give Customers A Way To Express Their Loyalty With Branded Apparel

Competition has never been fiercer than it is at present. With businesses vying for consumer attention online, over social media, in-store and out in the streets, it’s important to be able to rise above that somehow and get your brand out there. And it’s not just that you need to get your brand out there to attract new consumers; it can be as much about ensuring that existing customers don’t migrate elsewhere.

That’s why branded apparel, like R&P Prints custom t shirts or hats, is so important. Giving your customers branded apparel has a threefold benefit: first, it works as a gift, meaning that you’re bolstering a positive feeling towards your brand and paving the way for reciprocity; secondly, wearing your branded apparel allows your customers a way to express their brand loyalty; and thirdly, it works as advertising to generate new leads and sales. A well-timed promotional giveaway can have a huge effect on brand loyalty, and on the strength of your business as a whole.

First, let’s talk about the importance of brand loyalty. Studies have shown that it costs a business about seven times more to attract a new customer than it does to keep an existing one, and that 90% of consumers (in this American study at least) will continue with a continue to spend money at a business they believe values their customers. Brand loyalty and customer appreciation, as you can see, are solidly linked, and both are important to the overall health and success of a business.

Let’s go back to those threefold reasons for choosing promotional clothing for your company as a means of marketing and reinforcing loyalty. To elaborate on the first point, giving away gifts – even if they do double duty as a marketing tool – ingratiates your business with customers, because, as we all know, people love free stuff. Giving away a shirt, hat, or even a jacket as part of a promotion is well worth the cost, and is almost certain to provide you a healthy return on investment, as evidenced by those studies above. But more basic than that is the principle of reciprocity, which is essentially a human tendency to want to return a favour – in this case, the favour is an item of branded apparel, and the return is continued patronage.

To speak to the second and third reason a little further, in order to use that brand loyalty to create new customers, you have to give the customer a way to express their loyalty. When you give a customer a shirt, for example, and they wear it out in public, they are publically expressing their brand loyalty, which can be very attractive to new customers.

To use an analogy: it’s one thing to find a musician on Spotify as you’re browsing, but it’s another thing entirely to hear someone talk about how much they love that certain musician; it’s that vote of confidence in the latter scenario that is more likely to get you to listen. The same is true of business: if a prospective customer sees an expression of brand loyalty, they’re more likely to want to find out what all the fuss is about!

At R&P Prints, we work with a number of businesses, offering custom t shirt screen printing and embroidery services to help them market themselves and reinforce brand loyalty. If you want to promote loyalty, while marketing to new potential customers, custom apparel is the way to go. It turns out the key to success isn’t a key at all – it’s a great quality piece of screen printed clothing!

Gear Up For Your Summer Golf Tournament The Right Way

You might be wondering why you’re reading a golf tournament article in the midst of winter – that’s understandable. But in order to successfully put on a golf tournament, you need to start with months of planning, countless hours spent cold calling sponsors, securing volunteers and schmoozing with a golf course president in order to secure your day. Likely, a lot of that stuff was done months ago, as were the food and beverage menus and much of the actual planning of the day. Now, with just a few months to go until the sunny summer weather, it’s time to start turning your attention to the smaller details: the newsletters, flyers, email blasts and, yes… the custom apparel.

There’s a lot to order for a golf tournament – items that we’ll be looking at in further detail this blog post – and at R&P Prints we know the importance of a quick turnaround. The sooner you have your custom apparel and accessories, the better peace of mind you’ll have and the better marketing you’ll be able to do.

Custom apparel and accessories are of vital importance to a golf tournament because they offer ticket buyers a tangible return for their money. Even if your tournament is a fundraiser (which they generally are), it’s still important to show gratitude to participants by giving them some swag, and, being able to play with custom wearable products bearing the tournament name, they will feel more as though they are contributing to something important.

For shirts, you have a number of tees and polos to choose from, whether the Nike Mobility Heather Pique Polo we offer, to the Basic Solid Polo, or the A-Game Colour Block T-shirt – those are just a few of many, many shirt options we offer. You can also decide whether you’d rather have the shirts screen printed or embroidered. It all depends on the look you’re going for, and the budget you’re working with.

Of course, as part of the participant arrival package, you’ll also want custom branded hats. After all, the hot summer sun is going to be out (knock on wood!) and participants will definitely appreciate the protection. For a great basic, check out the Flexfit Pro-formance Cap we offer, which comes in an array of colours, or for something slightly sportier you can take a look at the Contrast Stitch Sideline Cap we offer. The added benefit of distributing hats is that there is a high likelihood that your participants will wear that hat year round: if you run an annual event, that amounts to some great advertising during the off-season!

And to house the whole arrival package, take a peek at the bags we offer. The Big Dome Duffel Bag and Crunch Duffel Bag are both prime examples of great swag, and we’ll make sure your tournament logo and name are branded in big, bright, crisp colours on the bag. Tournament-goers can easily cart around balls, beverages and personal belongings throughout the day in these bags, and, just like the hats and shirts, they’ll be able to use the bags year-round, whether for travelling or hitting the golf course.

With a couple months to go before the big day, it’s definitely time to make use of our custom screen printing services for your bags, shirts and hats. You want to create a professional, unified and classy event, and the best way to do that – at least from a style perspective – is with custom apparel. Not only will the participants be grateful, but you’ll get some sly advertising for next year as well. It’s a cheesy old line, but we’ll say it anyways: make this year’s tournament a hole in one.

5 Branded Items That Give Your Business Year Round Advertising

Paying for a billboard to stay up 12 months a year is going to get very expensive, as will continuing to buy out commercial or radio spots, and even social media ads can rack up a pretty hefty bill. This is all to say that with most forms of advertising, the time to which you expose people to the ad is factored into the cost – but that’s not the case with branded apparel and accessories.

With R&P Prints custom clothing and accessories, you get durable clothes with a screen print or embroidery job that will last a very long time, meaning that your business’ logo, name and info will continue to make an impression on people wherever it’s worn. And there’s no “renewing” these advertisements; it’s just one reasonable cost at the start, and then your advertisements are out in the world indefinitely. If you want to go a step further, and order branded apparel and accessories that are typically used year round – regardless of season – check out these five items.

Hats

Except for perhaps on the coldest days of winter, the standard ball cap is worn year round – to block out the sun in the summer, the rain in the spring and fall, and to cover your head in the winter. For this reason, caps make great promotional apparel. Give out free hats as part of a promotion when launching a new product or service, and watch as those hats continue to gather you fresh leads throughout the year.

T-shirts

We know what you might be saying – t-shirts aren’t really worn in the winter, are they? And while it’s true that during the cold Toronto winter no one’s strolling outside in a t-shirt (save for a few macho dudes), people still wear their t-shirts indoors. It’s not at all uncommon for someone to layer a jacket and coat over a t-shirt, and then shed the outer two layers when stepping into a restaurant, pub, movie theatre, library, etc. T-shirts are the quintessential promotional item for a reason, and you can’t go wrong with our custom t shirt services for your business.

Tote Bags

Regardless of the season, people are going to carry around their tote bags, whether for groceries (in a growing trend away from plastic bags), books or even to and from work. They are extremely popular, with some, including the one the New Yorker distributed, going on to become a fashion statement in their own right.

Duffel Bags

Duffel bags make great promotional products, because of their durability and versatility. If you own or run a gym, for example, this is a great “sign up gift”, because customers will then use the bag to and from the gym, garnering more attention and visibility. Duffel bags are also great for traveling, which means they’re often used throughout the spring and summer.

Activewear

There is no single season for working out. People do it all year round. That’s why giving away activewear is such a smart move. Gym-goers run out of clean shirts pretty quickly, so they’re almost guaranteed to grab your branded workout tee when they hit the gym. There are many businesses that crossover well with the health movement, who would benefit from the on-brand viral marketing that custom activewear offers – if your business is one of them, give us a call to learn more about ordering.

At R&P Prints, we pride ourselves on the level of care and focus we put into every item of clothing and accessory, whether we’re screen printing or embroidering. Couple that with the quality clothing brands we offer, and you’ve got an advertisement that is built to last.

What Does Your Upcoming Event Need To Be A Smashing Success?

As the weather here in Toronto teases us with warmer days – days when we can leave the house without gloves and a scarf – we start to think about spring and summer, about the multitude of interesting events it contains. For the organizers of these events, however, this time of year can be a season of panic, of wondering what steps to take in order to wow event-goers with smooth, well-attended festivities.

Whether it’s your event’s first run or its 101st run, there’s always some room for improvement, and we at R&P Prints are excited to help. We believe that with the right branded apparel, you can fine-tune your event every step of the way, making it a profitable endeavor (either for your charity or organization) and a smashing success.

The first thing on any event organizers mind is promotion – how do you market your event to stand out above all the rest. As we mentioned, the sunny season is replete with events, so your first order of business needs to be marketing. Social media marketing can be a wonderful, modern tool for promotion, playing a sheer numbers game to reach a specific demographic. But in order to engage people and drum up excitement, you need a viral campaign that centres on old-fashioned promotional apparel.

Ideally, this was done at least year’s event (if there was a last year) in the form of giveaways or shirt sales, but it’s not too late to give away tote bags, hats, toques or make use of the custom t shirt printing and embroidery services we offer. Getting your branded apparel printed early allows you more time for event marketing, starting early and going all the way up to the event itself. Handing out, or selling, branded apparel at your event will drum up interest even as the even takes place; people around town, who might’ve missed your earlier advertising, will see the apparel and take note.

And not only does custom apparel help advertise your event, but it also helps please your advertisers. That’s right, most – if not all – events rely at least in part on sponsors, and those sponsors like to know that their own name and brand is getting out there. Offering your sponsors a spot on the branded apparel will sweeten the deal, especially if you’re beginning your marketing campaign early. There’s nothing an affiliate business likes more than good exposure – and there’s no better exposure than a walking logo!

Finally, there’s the matter of actually ensuring that the event runs smoothly. Creating an event plan early makes delegation easier, as well as allowing you to choose the dates and locations you want. When the big day rolls around, though, that delegation needs to be visible in some way – giving your volunteers and event staff screen printed t-shirts will help you and other organizers pick them out of the crowd easily. It will also help event-goers identify staff in case they have a question or an emergency. As the go-to expert screen printing company in Toronto we can help you design these shirts to denote different responsibilities or sections.

There are a lot of fine, almost microscopic considerations involved with planning a successful event, from the advertising to the funding to the delegation. It’s amazing that something as simple and humble as quality, custom made screen printed apparel can help through each of those considerations. Together, let’s make this year’s event the event of the season, one that people will be talking about for the rest of 2018, and beyond.