Monthly Archives: February 2018

How To Get The Most Out Of Your Custom Designed Apparel

Custom designed apparel is the “face” of many businesses. It conveys a lot of information in a small package: aside from obviously telling you what the business is, and offering its logo, custom designed apparel tells you about a business’ commitment to quality, its high standards for its employees and its customer appreciation. In business, that’s what is called “good bang for your buck”! But in order to get the most out of your branded apparel, you need to take a few considerations into account, such as the following:

Promotion

If you’re only using custom printing products for your company internally, it’s time to start branching out by using apparel in your marketing campaigns. Keeping a stock of screen printed t-shirts on hand, in case you need them for a trade show, charity event, promotional giveaway, etc., is a smart move. It’s been proven that people do wear the branded shirts they receive, which means that they act as viral public advertisements, moving your brand around to unique consumers. Take, for instance, this story of Sujan Patel, a businessman who, using only custom shirts, made 980 thousand dollars revenue for his company – you can read his story at the above link.

Matching Business With Apparel

The next consideration to take is matching your business’ brand with the type of apparel your employees wear. If you run or manage a gym for example, it’s better to give your employees activewear, to further reinforce the fitness aspect of your brand. To convey a relaxed kind of authority – like for instance at an electronics store – consider making a printed polo the uniform. Even something like the colour of a garment can convey different things about a brand: yellow denotes optimism; red conveys excitement; green is peaceful and health-conscious; and blue is trustworthy and dependable. These aren’t, of course, hard and fast rules, but we think it’s worth considering.

Seasonal Wear

Canada (or at least most of it) doesn’t enjoy the year-round, temperate climate that some others do. It’s wise, therefore, to have seasonal clothing items that are branded. Hats can be given out, either to customers or employees, in the summer, to block the hot sun. Toques, coats and insulated jackets can be given out for the chilly winters. And you can give out branded rain jackets for those wet transitional seasons. This way, your brand is out there year-round, at work and in public, and your employees feel well taken care of. For knitwear, like toques, your embroidery specialist in Toronto is here at R&P Prints, where we use state-of-the-art embroidery printing.

Top Quality

Of course, you want your investment to last a long time, which is why the final way to make the most out of your custom apparel is to choose high quality brands. At R&P Prints, we have relationships with a number of top quality brands, like Gildan, Hanes, Bella and Alo, to name just a few. No matter what you’re after, whether it’s shirts, active wear, workwear, custom headwear options or any other possible article of clothing, we’ve got a quality solution for a reasonable price.

The face of your business should be a welcoming one. Using custom-made clothing to promote your business and define your brand, while offering top-quality, year-round wear to your employees will result in more brand visibility and happier employees. Whatever you need, and whatever you need it for, R&P Prints is available to help – get in touch with us about making the most out of your custom designed apparel.

An Epic Bachelorette Party Starts With Custom Shirts

The last night of freedom, that all-important ritual of heading out with friends for a night of debauched fun before you marry the person you love. The bachelorette, or bachelor party, should be a night to remember. Oftentimes, the guest of honour – the bride or groom to be – doesn’t plan the party, though, leaving it up to a friend or close relative instead, and if you’ve been tasked with throwing a bachelorette or bachelor party you know that it can be… stressful. You want to make sure everyone has a good time, and that all the different partygoers click with one another.

A great way to get the party started right is with custom shirts from R&P Prints that are both funny and high quality. Especially if you’re mixing together people who haven’t really met before, the easiest, most surefire way to get everyone partying like a team is to give everyone a custom-made shirt. Imagine rolling up to a bar or dance club with everyone wearing different things. Now imagine everyone rolling up wearing shirts that say, for instance, “The I Do Crew”. Which scenario is more conducive to a good time? The second, of course, because everyone is partying together.

The first step in the process of planning an epic bachelor or bachelorette party is contacting our custom t shirt services and chatting about what you want as your design. There are loads out there to choose from, ranging from the high-concept type, to puns and jokes. Let’s look at a few examples! Some people like mixing custom shirts with a theme, like, for instance a cowboy/cowgirl theme, where everyone wears cowboy boots and a hat, with shirts that say “John’s Last Rodeo”, or “Last Ride For The Bride”. You could design it like a band tour t-shirt, with “Jane’s Farewell Tour” on the back, along with the wedding date. Some people go straight for a pun, like “Drunk with Love”, or “He Popped The Question. We’re Poppin’ Bottles”. For a front-and-back design, you could have “Yes” printed on the front, and then “That’s what she said” printed on the back.

As you can see, there are a lot of great ideas out there, and if you don’t want to choose a ready-made joke you can always go with an inside joke between you and your friends. The point is that you want everyone to feel like they’re bonded together for a night to remember, and you want to the bride or groom to feel like they’re the centre of attention. For spring and summer parties, get in touch with us as soon as possible to get the ball rolling on design, and to make sure you get the perfect printed shirt for a good price. Wedding season starts to get totally crazy once the weather warms up a bit, so it’s best to start planning sooner rather than later.

Finally, the reason you want to R&P Prints for this kind of job is that we guarantee quality. For starters, if you’re going out on the town, you want to look good. This is no ordinary night, after all, and you want well-made shirts. Here at R&P Prints we carry some of the best clothing brands in North America. Another reason why you want to choose quality is because this isn’t only an expendable shirt that your party will wear once and forget about – this is a keepsake, something that will doubtless be of sentimental value for the bride or groom to be. And for the rest of the partygoers it will be a way of remembering an epic night.

3 Spectacular St. Patrick’s Day Marketing Ideas

First of all: we bet you can’t say “Spectacular St. Patrick’s Day” five times fast! But that’s beside the point. March 17th is fast approaching, and as any business knows that means brands are gearing up for their St. Paddy’s day marketing campaigns. For many businesses, that means putting up a few green decorations in their store or office, perhaps commissioning a billboard with a shamrock on it. But if you really want your marketing campaign to be a viral success this March, you have to think about swag. Here are three St. Patrick’s Day marketing ideas that are sure to give your business the luck of the Irish.

  1. Printed Shirts

We know these two things to be true: first, that everyone who goes out for St. Patrick’s Day likes to wear a green shirt; and second, that very few people actually own a green shirt. This is where a savvy marketer sees an entrance and swoops in. By offering free, custom screen designed green shirts from R&P Prints to customers and future customers, you effectively get your brand on ground level during the festivities, worn by men and women everywhere for whom that’s their only green shirt. And being Toronto’s leading printing and embroidery company we know the power of that viral message – it exposes your logo and information to scores of people who wouldn’t otherwise see it, upping your brand visibility.

  1. Giveaway Totes

No matter the demographic, people like getting free things. And arguably, they like those free things even more if they’ve won them. As part of your St. Patrick’s marketing campaign, consider giving away St. Paddy’s swag bags – green totes, screen printed with your business’ logo and info, filled with goodies like green candy, “beer goggles”, chocolate gold coins, or even the aforementioned printed shirts. The giveaway could be part of a raffle or contest, which engages customers on a personal level, and will create a lasting brand association as they carry their tote with them throughout the year. In order to make sure they are made well and are delivered to you quickly, use our high quality screen printing services in Toronto for the totes.

  1. Toques

March is by no means the end of the chilly weather, especially here in Canada, and if you want your branded clothing to get the most mileage, consider making it functional. Toques are a great way to do this. They don’t need to be green, either, and arguably you’ll have more people wearing them the rest of the winter if they’re not green. Incorporate a green element into your logo design, or leave the whole green thing off entirely – there are other ways, like using gold or orange, to denote the holiday. We offer an awesome embroidery service that would be perfect for custom toques, but don’t take our word for it – you can see how good our products look by visiting our website.

There’s a common misconception that only certain types of businesses can really market for St. Patrick’s Day (beer brands, bars and restaurants). In actuality, you don’t need to be Irish or sell alcohol to be part of the Craic – spreading your brand through custom printed clothing and accessories can be a great way to keep your business on people’s mind heading into spring. Contact us today to get the ball rolling, or start by visiting our website to check out products and design ideas. As they say in the Emerald Isle: Sláinte!